This document provides guidance on how nonprofits can establish an online presence through websites and social media. It emphasizes that an online presence is essential as most donors now research nonprofits online or are influenced by online information. It recommends nonprofits create websites, business listings on platforms like Google, and social media accounts on Facebook, Twitter and LinkedIn to interact with potential donors and promote their cause. The document also provides tips on content to include and basic steps to get started online.
1. How to Market your
Nonprofit Online
Establishing a web Presence
2. Agenda
Introduction:
Marketing Your Nonprofit Online
Why a website should be an essential
part of your marketing Strategy.
What are some things you can do to
establish your web presence.
Conclusion
4. 90
Trillion
The number
of emails sent on
the Internet in 2009.
Source: Jess3
5. 800+ Million Active Facebook Users
Photo Credit: Oversocialized Source: Tech Herald
6. The Reach of Face Book
• 800 Million active users
• 50% of active users log on every day
• Average user has 130 friends
• Users spend over 700 billion minutes /month
• Average user creates 90 pieces of new content
each month
• More than 250 million users accessing on mobile
devices
7. Why Establishing an online Presence so important?
73% of activity online is in one way or another “is related
to local content” searches done in Google
For every one dollar U.S. consumers spend online,
another five or six are going to offline purchases that are
influenced by online research
97% of Internet users in the U.S. gather information
online, and of those consumers 51% explicitly
characterize their behavior as “Shop Online, Purchase
Offline”
70% of online searchers will use local search engine to
find offline businesses.
8. This Is A Paradigm Shift
You need to be where potential donors
are every day:
Online and on their Mobile devices.
Just having a web page
isn’t enough anymore.
Be a seen as a respected and trusted
nonprofit organization
Become a resource in your market.
9. Branding you nonprofit Organization
If your Nonprofit name doesn’t make it very
what you do, then use a tagline to
communicate your message
10. Branding you nonprofit Organization
• Your website is still your most important
digital presence.
* Most donors visit a nonprofit
website before deciding to give online
OR offline, and it’s where most people
searching for your cause will first
encounter your brand.
15. “Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
16. “Facebook is a social
network that connects
people personally and
professionally through
connections, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
21. Create Search Engine Business Listings
Create your business listings (Maps):
Google Places www.google.com/local/add
Bing Local
https://ssl.bing.com/listings/ListingCenter.aspx
Yahoo Local http://listings.local.yahoo.com/
If you never do anything else, just
build your Google Places page
22. Areas To Address
Branding
Business logo
Colors
Google Places page
Website
Determine your budget
Get something out there - Start with a wordpress blog
Make sure it is heavy on keyword rich text
Call to action (what do your want customers to do)
Make sure it has a form to capture visitors information. Consider offering
a report of some kind as a give-away
Social Medial tools
Facebook
Linkedin
Twitter
youtube
23. Areas To Address
Social Media
Create a LinkedIn/YouTube account for your
business
Create a Facebook Fan page and Twitter Account
Create/Add a Blog to your website
If possible, add 1-2 articles per week
Consider having a “custom” Facebook/Twitter site
created. This will enhance your results in both of
those platforms
You can outsource the creation of the custom
sites, and even the content depending on your
goals