1. May 12 & 13, 2014
Shannon Distel
Business Services Librarian

2. Why Social Media for Business?
 Drive traffic to your website, blog or ecommerce store.
 Create 2 way conversations.
 Share content to attract new customers.
 Establish your expertise.
 Educate customers regarding your business or services.
 Gain inspiration for your own business.
 Monitor your competitors.
 Great for referrals.

3. The “New” Marketing
 “78% of people say posts by companies they follow on social media impact
their purchases”
 Source Photo Source

4. Facebook Pages
 Over 1 billion users on Facebook.
 Your friends, colleagues, customers and business
competitors are already using Facebook.
 More than 13 million business pages on Facebook.
 Individuals have profiles, businesses have pages.
 Easy to update and share news, photos and videos.
 Comment and engage online conversations.
 Offer coupons or rewards.

5. Twitter
 A social networking site for communicating and
"micro blogging".
 Users “tweet" short messages of 140 characters or less.
 Over 1.6 billion Twitter searches a day.
 Over 255 million daily users.
 Source for customer service and technical support
from businesses.
 More of an international audience than Facebook.

6. Creating Your Brand
 What is your strategy?
 Business owner
 Expert
 Resource
 Twitter is your voice.
 Be unique.
 You need to use it to
know it.

7. Inspiration: Content Ideas
 What does your company offer?
 Share links to your products.
 What is interesting to your target market?
 What images could reflect your branding?
 Engage in feedback and customer service.

8. Images. Images. Images
 Photo posts on Facebook
get 120% more
engagement
 Source
 Tweets that include a
picture on Twitter have a
35% higher rate of being
RT
 Source
 Photos ideas:
 Behind the scenes
 Anniversary, milestones
 Customers, staff
 Events
 Having fun
 Menu
 Quotes
 Local business, news

9. Engage Your Audience
 Follow or Like other
social media accounts.
 Make it easy for people
to connect with you.
 Create interesting
content.
 Post at peak times.
 Source

10. Paying for Posts
 Facebook algorithms change often
 More difficult for users to see your posts organically
 Ads can target specific audience
 Facebook ads
 Twitter ads