social media for Credit UnionsDanny Keith Chief Development and Technology Officer Second Harvest Food Bank
Why does my Credit Unionneed a Social Media Presence? Social Media is not any different than traditional media. It is the Second Internet. If used properly you can increase your client interaction. Social Media provides you a targeted voice for your credit union’s services. Social media is often times used to reference your credit union’s communication with clients.
Social Media and You Social Media gives you the opportunity to speak to the people that want to hear what you have to say. Involve clients in the process, identify what you can handle, then ask them for input. New Golden Rule: You do not own your brand, your customer does.
Social Integration By adding a Facebook “Like” button you allow the reader to virally share your content at will. Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content. Connect business Twitter account to Facebook Fan Page. Connect YouTube channel to Facebook Fan Page.
Why users hide your updates 3 main reasons:They lose interest in your product or updatesToo many updates, too frequentlyInsufficiently engaging content
Status Updates Why are they there? What do they want? Status updates should embrace: Consistency Quality over quantity What incentive are they given once they “like” you?
Danny’s Contact Infodk@thefoodbank.orgFacebook.com/DannyKeithTwitter.com/RickyDannyLinkedin.com/in/DannyKeithARTICLES FOR REFERENCEhttp://www.huffingtonpost.com/craig-newmark/infographTechnologyDownload this presentation herehttp://www.slideshare.net/dannykeithReference Lou Kerner from Wedbush PrivateShares Group