Twitter for Business & Jobs


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Twitter for Business & Jobs

  1. 1. July 16, 2013 Shannon Scanlan Business Services Librarian
  2. 2. What is Twitter? A social networking site for communicating and "micro blogging". Users “tweet" short messages of 140 characters or less. Users "follow" other users, once followed their tweets will appear on your homepage. Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone. The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago #Blackhawks #jobs.
  3. 3. Who is Using Twitter? Over 200 million active users Over 340 million tweets a day 1.6 billion searches a day 55% of Twitter users are over the age of 25 Thousands of job postings Fortune 500 companies Businesses of all sizes Celebrities, public figures, non-profits, government Career coaches, recruiters
  4. 4. Why Twitter? Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc... Constant source of ideas, resources and recommendations Twitter users can get instant results on what is being communicated about business, news, jobs Customers can go to Twitter for service and technical support.
  5. 5. For Your Business Who in your company will create content, respond, monitor? How much time will you commit to Twitter? Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank you's, coupons... How will you build your community? Share your Twitter URL on your website, handouts, business cards, etc…
  6. 6. For Your Job Search Will you be tweeting personally or professionally? Follow companies you want to work for Follow business professionals in your industry Share your Twitter URL on your professional sites LinkedIn Portfolio
  7. 7. Jumping In Setting up an account Your name Your user name Select a short, easy to remember Twitter name Chose a name similar to your business or use your professional name Password Email address Twitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step). You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.
  8. 8. Learn the Lingo @ include the @ symbol before a user's Twitter name to mention them in a Tweet. RT stands for "retweet", use when retweeting another user’s content. d, include "d" in front of a user's Twitter name to send them a direct message.  # is a hashtag such as #Follow. Hashtags connect topics.
  9. 9. Business and Job Accounts Find your target companies by name, industry, location, or topic and follow them @mashbusiness @businessinsider @WSJbusiness @WalgreensJobs @AonHewittCareer @UPSjobs @Chicago_Jobs @socialmediajobs  career-twitter-accounts.shtml
  10. 10. Searching Twitter Users can search for jobs by going to  Search sites  
  11. 11. Business Hashtags
  12. 12. Job Hashtags
  13. 13. Letting Your Contacts Know Via email and icons on your website:
  14. 14. Company Customer Service/Support Account A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc...
  15. 15. Job Postings
  16. 16. Spreading the Word Thank You’s Get the Word Out Hot Topics
  17. 17. Giveaways and Coupons
  18. 18. Hootsuite A browser based tool that allows registered users to publish to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress Apps for iPhone and Android phones Includes a URL shortener In use since December 2008 You can access your Hootsuite account from any computer with an internet browser