July 16, 2013
Business Services Librarian
What is Twitter?
A social networking site for communicating and "micro
Users “tweet" short messages of 140 characters or less.
Users "follow" other users, once followed their tweets will
appear on your homepage.
Direct messages can be sent between users who are
following each other. A good choice if a user would like to
send a private message to someone instead of sharing it
The use of hashtags (#) allows people to find similar topics
and tweets such as #Chicago #Blackhawks #jobs.
Who is Using Twitter?
Over 200 million active users
Over 340 million tweets a day
1.6 billion searches a day
55% of Twitter users are over the age of 25
Thousands of job postings
Fortune 500 companies
Businesses of all sizes
Celebrities, public figures, non-profits, government
Career coaches, recruiters
Twitter is a tremendous tool for connecting
and networking with users who share your interests,
job skills, geographical area, business products etc...
Constant source of ideas, resources and
Twitter users can get instant results on what is being
communicated about business, news, jobs
Customers can go to Twitter for service and technical
For Your Business
Who in your company will create content, respond,
How much time will you commit to Twitter?
Create a purpose for your business on Twitter.
Marketing, hiring, brand recognition, community
involvement, customer service, interaction with
customers, thank you's, coupons...
How will you build your community?
Share your Twitter URL on your website, handouts,
business cards, etc…
For Your Job Search
Will you be tweeting personally or professionally?
Follow companies you want to work for
Follow business professionals in your industry
Share your Twitter URL on your professional sites
Setting up an account
Your user name
Select a short, easy to remember Twitter name
Chose a name similar to your business or use your professional
Twitter will ask you to share email addresses with them so they
can check to see which of your contacts are using Twitter (You
can skip this step).
You can then start tweeting, change your account settings, add
a picture, personalize the background of your profile page and
start following people.
Learn the Lingo
@ include the @ symbol before a user's Twitter name
to mention them in a Tweet.
RT stands for "retweet", use when retweeting another
d, include "d" in front of a user's Twitter name to
send them a direct message.
# is a hashtag such as #Follow. Hashtags connect
Business and Job Accounts
Find your target companies by name, industry, location, or
topic and follow them
Users can search for jobs by going to
A browser based tool that allows registered users to
publish to Twitter, Facebook, Linkedin, MySpace,
Foursquare and Wordpress
Apps for iPhone and Android phones
Includes a URL shortener
In use since December 2008
You can access your Hootsuite account from any
computer with an internet browser