SocialBBC Shama Kabani The Zen Of Social Media Marketing

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Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas

Speaker Segment: Shama Kabani - The Zen Of Social Media Marketing

Twitter Event #SocialBBC

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SocialBBC Shama Kabani The Zen Of Social Media Marketing

  1. 2. <ul><li>Let’s break it down! </li></ul><ul><li>Marketing: To promote a product or a service in order to increase sales. </li></ul><ul><li>Social Media: Online platforms where people connect and communicate. </li></ul><ul><li>Social Media Marketing: To promote online by leveraging online platforms where people connect. </li></ul>
  2. 3. <ul><li>Solid Service or Product </li></ul><ul><li>An Excellent Website </li></ul><ul><ul><li>Blog is an added bonus! </li></ul></ul><ul><li>Thorough understanding of your company’s BOD </li></ul>
  3. 5. <ul><li>To Attract Consumers….LEADS </li></ul><ul><ul><li>Blog Readers </li></ul></ul><ul><ul><li>Newsletter Subscribers </li></ul></ul><ul><li>To Establish your Expertise </li></ul><ul><li>To Nurture a Community…Fans….Followers </li></ul><ul><ul><li>1000 True Fans </li></ul></ul><ul><ul><li>Case Studies! Platform for Transforming Past Successes </li></ul></ul>
  4. 6. <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Video </li></ul>
  5. 7. <ul><li>Why Bother? </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Ads </li></ul><ul><li>2 Power Tools: </li></ul><ul><ul><li>Notes and Status Updates </li></ul></ul><ul><li>JVs! (B2B- Note this!) </li></ul>
  6. 8. <ul><li>Why Bother? </li></ul><ul><li>Global Human Search Engine </li></ul><ul><li>Instant Communication </li></ul><ul><li>Direct Requests </li></ul>
  7. 9. <ul><li>Why Bother? </li></ul><ul><li>Profile </li></ul><ul><li>Recommendations </li></ul><ul><li>2 Power Tools: </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>LinkedIn Answers </li></ul></ul>
  8. 10. <ul><li>Do </li></ul><ul><li>Be Authentic </li></ul><ul><li>Be Purposeful </li></ul><ul><li>Have a Strategy </li></ul><ul><li>Be Patient </li></ul><ul><li>Integrate </li></ul><ul><li>Measure Qualitatively and Quantitatively </li></ul><ul><li>Don’t </li></ul><ul><li>Spam </li></ul><ul><li>Get Overwhelmed </li></ul><ul><li>Fall for overnight schemes </li></ul><ul><li>Expect overnight results </li></ul>
  9. 11. <ul><li>Why Bother? </li></ul><ul><li>Quality </li></ul><ul><li>Hosting </li></ul><ul><li>Length and Style </li></ul>

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