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Digital Marketing for Startup & Entrepreneurs

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I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?

Digital Marketing for Startup & Entrepreneurs

  1. 1. Digital Marketing for Startup By @AmitHPanchal
  2. 2. Today We Will Discuss.. • How to leverage digital platforms effectively? • How to generate good and custom content? • How to increase engagement and followers? • How to measure success of a digital marketing campaign? • How to identify target audience on digital platforms? • Viral marketing
  3. 3. How to leverage digital platforms effectively? • Google Analytics • Content Creation • Search Engine Optimization • Social Media Marketing • Reputation Management
  4. 4. Google Analytics Have You Integrated Google Analytics on Your Website?
  5. 5. Google Analytics Dashboard
  6. 6. Google Analytics All Traffic
  7. 7. Content Creation
  8. 8. Search Engine Optimization
  9. 9. On Page Optimization • Website Audit & Analysis • Keywords Research • Title & Meta Tags Optimization • Header Tags • Image Alt & Title Tag • URL Optimization (SEO Friendly) • Content Optimization
  10. 10. Off Page Optimization • Directory Submission • Local Business Listing • Social Bookmarking • Article Submission • Press Release Distribution (Free & Paid) • Classified Submission • Document Sharing • Image Sharing
  11. 11. SEO Do's • Get Backlinks from Relevant Sites • Use Keywords in Your Titles, Meta Descriptions & Body Content • Become a Guest Blogger on Trusted & Reputable Websites • Learn from Your Competitors • Remove & Disavow Bad Links • Make Your Website Mobile Friendly
  12. 12. SEO Don‘ts • Don’t Do Keywords Stuffing • Don’t Use Hidden Text or Links • Never Buy SEO Services From The ‘Offers’ You Get by Email. • Don’t Submit Your Website to over 1000 Search Engines. • Avoid Irrelevant Links • Don’t Build Backlinks only for Homepage.
  13. 13. Benefits of SEO • Increased Website Traffic • Return on Investment • Cost Effective • Increased Website Usability • Brand Awareness • Improve Search Engine Rankings
  14. 14. Social Media Marketing • One of the most popular ways to promote content and influencers. • Choose the Right Social Media Platform. – Facebook – Twitter – Linkedin – Google+ – Instagram – Youtube • Best Day & Time to Post • Creating & Using an Influencer List
  15. 15. Best Practices for Social Media • Follow Back & Interact • Keep the Social in Social Media • Keep it Short – Tweets containing less than 100 characters receive 17% higher engagement • Don’t Over Share • Respond to Negative and Positive Feedback
  16. 16. Reputation Management
  17. 17. How to generate good and custom content? • Create Original Content • Always Focus on Creating Attractive Headlines – 80% of People Will Read Your Headlines – And Only 20% of Those People Will Read The Rest of Your Content. • Make Your Content Actionable • Interview Someone
  18. 18. How to generate good and custom content? • Add relevant Images and Videos • Share Your Success & Failures – Write About Your Biggest Challenges & Lesson Leaned. • Track Trends – Google Trends – Facebook – Twitter
  19. 19. How to increase engagement and followers? • Twitter & Facebook • Start Tweeting & Follow Thought Leaders of Your Industry. • You Can Also Schedule of Your FB Post. (Daily 1-2 Post)
  20. 20. How to measure success of a digital marketing campaign? • Google Analytics – URL Tracking – Event Tracking – Goal Conversions • Facebook Insights • Twitter Analytics • Open Site Explorer
  21. 21. How to identify target audience on digital platforms? • Conduct market research – Surveys – Interviews
  22. 22. This is How I Support Startups..
  23. 23. This is How I Support Startups..
  24. 24. Hubilo • Need to Improve Title & Meta Description. • Custom 404 page is not found. • Robots.txt is missing. • W3C Validation (47 Errors & 8 Warnings)
  25. 25. Yoloperks.com • Sitemap.xml is missing • Title & Meta Tags Optimization. • Image Optimization • Canonical Issue • Image Optimization
  26. 26. Almashines.com • Add more content on your website. • Title & Meta Tags Optimization • Social Media Presense • Replace Ajay Srinivasan with Sampath Iyengar (Testimonials)
  27. 27. Thanks!
  28. 28. Feel Free to Contact me.. • Email: amithpanchal@gmail.com • Mobile: 9328265452 • Twitter: @AmitHPanchal • Facebook: /AmitPanchal • Linkedin: in/amithpanchal • Blog: AmitPanchal.com

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