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Social Media for Professionals


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Social Media for Professionals

  1. 1. Professional Women’s CouncilArlington Heights Chamber of Commerce January 25, 2012 Shannon Scanlan Business Services Librarian Arlington Heights Memorial Library
  2. 2. Social Media for Professionals  Social media is a constant source of ideas, resources and recommendations.  Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc...  Twitter and Facebook users can get real time feedback on customer service, products, careers, networking and technical support.  LinkedIn has become a powerful tool for job seeking and business networking.  Social media updates are short and concise.
  3. 3. Twitter A social networking site for communicating and "micro blogging“. Over 300 million registered users. 45% of users are over the age of 40. Users “tweet" short messages of 140 characters or less. Users "follow" other users, once followed their tweets will appear on your homepage. Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone. The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago, #Jobs or #NFL.
  4. 4. Linkedin Business related social networking site. Launched in 2003. As of January 2012 there over 135 million users. Used for professional networking, job seekers, recruitment and job postings. Users connect with direct connections, connections of connections and connections of a connection’s connection .
  5. 5. Why Use a Social MediaManagement Tool? Manage multiple accounts in 1 location No need to sign in to each of your accounts via separate websites URL shorteners, say more than 140 characters Allows for scheduling of updates and tweets in advance
  6. 6. Tools for making it easier Hootsuite  Monitor social media accounts, schedule messages and more Tweetdeck  View and manage Twitter accounts as well as other social media sites such as Facebook and LinkedIn SpoutSocial  Social media management  $9 for individuals a month or $49 for businesses Google Alerts  Monitor your web mentions, news or business
  7. 7. Tweetdeck A desktop application for use with Twitter, Facebook, MySpace, Linkedin, Google Buzz and Foursquare. Users view updates in customizable columns. iPhone and iPad versions. In use since July 2008.
  8. 8. Hootsuite A browser based tool that allows registered users to connect to Twitter, Facebook, Linkedin, MySpace, Foursquare and Wordpress. Apps for iPhone and Android phones. Includes a URL shortener. In use since December 2008. You can access your Hootsuite account from any computer with Internet access.
  9. 9. Hootsuite Setup
  10. 10. Scheduling on Hootsuite
  11. 11. Hootsuite app on iPhone
  12. 12. Google Alerts Email updates or text emails on Google search queries Enter search terms and search the news, blogs, videos, discussions, books or everything Set up alerts, once a day, once a week or as it happens Best search results or all results
  13. 13. Other Tools for Social Media Nearby Tweets  Search for tweets about particular topics in selected locations Twtpoll  Create polls, get feedback from your customers Twitpic  Share pictures and videos YFrog  Another service for sharing pictures and videos Splitweet  Allows users to monitor multiple Twitter accounts and brand mentions