1. Professional Women’s Council
Arlington Heights Chamber of Commerce
January 25, 2012
Shannon Scanlan
Business Services Librarian
Arlington Heights Memorial Library
sscanlan@ahml.info

2. Social Media for Professionals
 Social media is a constant source of ideas, resources
and recommendations.
 Twitter is a tremendous tool for connecting
and networking with users who share your interests,
job skills, geographical area, business products etc...
 Twitter and Facebook users can get real time feedback
on customer service, products, careers, networking
and technical support.
 LinkedIn has become a powerful tool for job seeking
and business networking.
 Social media updates are short and concise.

3. Twitter
 A social networking site for communicating and "micro
blogging“.
 Over 300 million registered users.
 45% of users are over the age of 40.
 Users “tweet" short messages of 140 characters or less.
 Users "follow" other users, once followed their tweets will
appear on your homepage.
 Direct messages can be sent between users who are
following each other. A good choice if a user would like to
send a private message to someone instead of sharing it
with everyone.
 The use of hashtags (#) allows people to find similar topics
and tweets such as #Chicago, #Jobs or #NFL.

4. Linkedin
 Business related social networking site.
 Launched in 2003.
 As of January 2012 there over 135 million users.
 Used for professional networking, job seekers,
recruitment and job postings.
 Users connect with direct connections, connections of
connections and connections of a connection’s
connection .

5. Why Use a Social Media
Management Tool?
 Manage multiple accounts in 1 location
 No need to sign in to each of your accounts via
separate websites
 URL shorteners, say more than 140 characters
 Allows for scheduling of updates and tweets in
advance

6. Tools for making it easier
 Hootsuite
 Monitor social media accounts, schedule messages and
more
 Tweetdeck
 View and manage Twitter accounts as well as other social
media sites such as Facebook and LinkedIn
 SpoutSocial
 Social media management
 $9 for individuals a month or $49 for businesses
 Google Alerts
 Monitor your web mentions, news or business

7. Tweetdeck
 A desktop application for use with
Twitter, Facebook, MySpace, Linkedin, Google Buzz
and Foursquare.
 Users view updates in customizable columns.
 iPhone and iPad versions.
 In use since July 2008.

9. Hootsuite
 A browser based tool that allows registered users to
connect to Twitter, Facebook, Linkedin, MySpace,
Foursquare and Wordpress.
 Apps for iPhone and Android phones.
 Includes a URL shortener.
 In use since December 2008.
 You can access your Hootsuite account from any
computer with Internet access.

10. Hootsuite Setup

12. Scheduling on Hootsuite

13. Hootsuite app on iPhone

14. Google Alerts
 Email updates or text emails on
Google search queries
 Enter search terms and search
the news, blogs, videos,
discussions, books or everything
 Set up alerts, once a day, once a
week or as it happens
 Best search results or all results

15. Other Tools for Social Media
 Nearby Tweets
 Search for tweets about particular topics in selected locations
 Twtpoll
 Create polls, get feedback from your customers
 Twitpic
 Share pictures and videos
 YFrog
 Another service for sharing pictures and videos
 Splitweet
 Allows users to monitor multiple Twitter accounts and brand
mentions