Social Media Reaching Customers In The Twitterverse


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Social Media Reaching Customers in the Twitterverse, Blogospheres and Beyond...

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Social Media Reaching Customers In The Twitterverse

  1. 1. Social Media Reaching Customers in the Twitterverse, Blogospheres and Beyond... Presented by Tiffany Johnson, CEO and social media marketing director for Smart Media Cloud May 27, 2009
  2. 2. Seminar Overview <ul><li>What is Social Media? </li></ul><ul><li>How Can it Help My Business? </li></ul><ul><li>Common Mistakes and How to Avoid Them </li></ul><ul><li>WIBA Example </li></ul><ul><li>Web Toolkit </li></ul><ul><li>How to Make the Most of Your Website </li></ul>
  3. 3. What is Social Media <ul><li>In the past five years social media use has flourished </li></ul><ul><ul><li>Facebook founded in 2004 </li></ul></ul><ul><ul><li>Twitter founded in 2006 </li></ul></ul><ul><li>Anyone with Internet access can now ‘publish’ their thoughts, dreams, corporate image, family vacation updates and photos </li></ul><ul><li>People can connect to develop personal and business relationships </li></ul>
  4. 4. Social Media vs. Social Networking <ul><li>Recent definitions of Social Media include </li></ul><ul><ul><li>Self-published content </li></ul></ul><ul><ul><li>Changes where people get information </li></ul></ul><ul><ul><li>Online people connect with other people and businesses </li></ul></ul><ul><ul><ul><li>Real time, anytime </li></ul></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><ul><li>Using Web 2.0 to connect with friends, family, customers… </li></ul></ul></ul>
  5. 5. Tell me who is in the twitterverse… or was that the blogosphere? <ul><li>Your kids </li></ul><ul><li>Your neighbors </li></ul><ul><li>Your employees </li></ul><ul><li>Your friends </li></ul><ul><li>Your business competition </li></ul>
  6. 6. Key Players <ul><li>Twitter </li></ul><ul><ul><li>Have you sent your tweet today? </li></ul></ul><ul><ul><li>What is twitter: </li></ul></ul><ul><ul><ul><li>Allows friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.   </li></ul></ul></ul><ul><ul><ul><ul><li>Micoblog &quot;tweets&quot;  of 140 or fewer characters.   </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Messages are posted to a profile and or blog </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Followers receive the tweet and they are searchable on Twitter </li></ul></ul></ul></ul>
  7. 7. Key Players <ul><li>Facebook </li></ul><ul><li>Asks, “What’s on your mind?” </li></ul><ul><ul><li>As of April 2009 has more than 200 million users worldwide </li></ul></ul><ul><ul><li>Started as college networking site in 2004 </li></ul></ul><ul><ul><li>Grown to include </li></ul></ul><ul><ul><ul><li>Users of all ages </li></ul></ul></ul><ul><ul><ul><li>Causes </li></ul></ul></ul><ul><ul><ul><li>Businesses </li></ul></ul></ul>
  8. 8. Key Players <ul><li> or </li></ul><ul><ul><li>You can start your own blog in less than 5 minutes </li></ul></ul><ul><ul><li>Receive direct comments from readers </li></ul></ul><ul><li> </li></ul><ul><ul><li>Similar to Facebook, but you don’t have to be a member to browse </li></ul></ul><ul><li> </li></ul><ul><ul><li>Business Networking </li></ul></ul><ul><li> </li></ul><ul><ul><li>Business Networking </li></ul></ul>
  9. 9. How Can Social Media Help Business? <ul><li>Establish direct dialogue with your consumers </li></ul><ul><li>Easily convey updates and key information </li></ul><ul><ul><li>Meeting times and locations </li></ul></ul><ul><ul><li>Special Events </li></ul></ul><ul><ul><ul><li>Details </li></ul></ul></ul><ul><ul><ul><li>Photos, videos… </li></ul></ul></ul><ul><li>By generating content about your business online, you will increase your SEO </li></ul><ul><ul><li>Tiffany will explain shortly </li></ul></ul>
  10. 10. Where to Start <ul><li>Social Media Phase 1 </li></ul><ul><ul><li>Determine which types of social media are going to be most beneficial to your organization or company </li></ul></ul><ul><ul><ul><li>Do you need a blog? Facebook page? Twitter account? </li></ul></ul></ul><ul><ul><li>Set your organizations social media guidelines </li></ul></ul><ul><ul><ul><li>Make sure employees know they are personally responsible for any comments they post </li></ul></ul></ul><ul><ul><ul><li>Spell out expectations clearly and EARLY </li></ul></ul></ul>
  11. 11. Where to Start <ul><li>Make your game plan </li></ul><ul><ul><li>Easy to check off </li></ul></ul><ul><ul><ul><li>Have anyone responsible for the company’s online presence read and agree to social media guidelines </li></ul></ul></ul><ul><ul><ul><li>Make sure executive team is taking advantage of the social networking aspect of social media </li></ul></ul></ul><ul><ul><ul><ul><li>,, etc. </li></ul></ul></ul></ul><ul><ul><li>Do you want to set up </li></ul></ul><ul><ul><ul><li>Business Facebook page </li></ul></ul></ul><ul><ul><ul><li>Wordpress blog </li></ul></ul></ul>
  12. 12. Where to Start <ul><li>Set up plan for SEO </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Tiffany will explain in a few slides how to make the most of your online efforts </li></ul></ul>
  13. 13. Social Media Phase 2 <ul><li>Start writing and networking! </li></ul><ul><li>Get the word out </li></ul><ul><ul><li>Email to employees </li></ul></ul><ul><ul><ul><li>Include social media guidelines </li></ul></ul></ul><ul><ul><li>Invitation to business contacts to follow, fan and read your blogs… and bookmark them </li></ul></ul><ul><ul><li>Press release to local and trade media with information on where to find you </li></ul></ul><ul><ul><ul><li>Media can also learn about you </li></ul></ul></ul>
  14. 14. Social Media Phase 3 <ul><li>Develop and keep momentum…and a following </li></ul><ul><li>How? </li></ul><ul><ul><li>Update your social media outlets on a regular basis </li></ul></ul><ul><ul><li>Become popular on social bookmarking sites by adding a ‘share this’ on your blog </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  15. 15. How to Avoid Common Mistakes <ul><li>Don’t stand still </li></ul><ul><ul><li>Your company may already be developing an online identity – are you taking control? </li></ul></ul><ul><ul><li>Being there is the best way to monitor what is said </li></ul></ul><ul><li>But, don’t leap without looking </li></ul><ul><ul><li>Develop your guidelines and stick to them </li></ul></ul><ul><ul><li>Spend some time on each outlet and determine which are more important to your business </li></ul></ul>
  16. 16. How to Avoid Common Mistakes <ul><li>Don’t forget behind the scenes </li></ul><ul><ul><li>Tiffany will review the best ways to capitalize on all the hard work you are doing </li></ul></ul>
  17. 17. What is WIBA doing with Social Media? <ul><li>With the help of SmartMedia Cloud, WIBA has just launched its own foray into Web 2.0 </li></ul><ul><li>WIBA began with developing social media guidelines </li></ul><ul><li>Then </li></ul><ul><ul><li>Staff is LinkedIn and zoominfoed! </li></ul></ul><ul><ul><li>Started a blog </li></ul></ul><ul><ul><li>Launching a Facebook page soon </li></ul></ul>
  18. 18. Outbound Marketing Vs. Inbound Marketing <ul><li>Outbound marketing is traditional marketing - newsletter, billboards, newspaper ads, radio ads </li></ul><ul><li>Inbound Marketing is nontraditional marketing - e-newsletters, Social media communication, SEO, Vodcasts, Podcasts, and  traditional blogging </li></ul><ul><li>Avoid being ignored </li></ul><ul><li>Become a part of your customers inner circle </li></ul>
  19. 19. Measuring your Success <ul><li>There isn’t a tool for measuring the success of your ad campaign except for perhaps coupon codes </li></ul><ul><li>Website success can be measured using web tools and analytics </li></ul><ul><li>Social Media success can be measured by checking your social media popularity on sites like </li></ul>
  20. 20. Creating a successful online presence <ul><li>A great website starts with great content </li></ul><ul><li>Your content should include more than a sales pitch </li></ul><ul><li>Offer your readers the option to comment on blogs and articles on your website </li></ul><ul><li>Develop a website toolkit to help you stay on track </li></ul>
  21. 21. Where do you want your website to take you <ul><li>SEO plan of action </li></ul><ul><li>Keyword analysis </li></ul><ul><li>Meta data </li></ul><ul><li>Title optimization </li></ul><ul><li>Sitemaps </li></ul><ul><li>User contributions </li></ul>
  22. 22. Search Engine Plan of Action should include <ul><li>Current statistics </li></ul><ul><li>Is your site sticky </li></ul><ul><li>What content is useful for your readers </li></ul><ul><li>How are you promoting your organization </li></ul><ul><li>How are you involved in the community </li></ul>
  23. 23. Keyword Analysis <ul><li>Harnessing the right keywords can be a challenge </li></ul><ul><li>Google ignores all keywords </li></ul><ul><li>All other search engines put a great emphasis on keywords </li></ul><ul><li>Install Google analytics to review your top search terms </li></ul><ul><li>Use a professional to run a keyword analysis every three months </li></ul>
  24. 24. Meta Data <ul><li>Two sentence description about the content on each of your pages </li></ul><ul><li>This should include your keywords </li></ul><ul><li>This sentence can be used in conjunction with your title </li></ul><ul><li>This information will help Google prioritize your search placement </li></ul>
  25. 25. Page Titles <ul><li>Page titles give web surfers a quick description of your page </li></ul><ul><li>Web spiders index your website based on your page title </li></ul><ul><li>Page titles should be sentences </li></ul>
  26. 26. Site Maps <ul><li>Developing a sitemap helps your users find content more easily and search engines quickly index your website </li></ul><ul><li>Submitting your sitemap to Google can get you indexed up to six months faster </li></ul><ul><li>Sitemaps generally are dynamic so when you make a major change or add a page the sitemap on your website automatically updates </li></ul>
  27. 27. User Contribution <ul><li>Allow users to easily contact you through a contact form interface </li></ul><ul><li>Give users the availability to easily comment on your articles </li></ul><ul><li>Give users the availability to bookmark your website </li></ul><ul><li>Start connecting to your users with social media </li></ul>
  28. 28. Managing and measuring your social media <ul><li>Employees can no longer be measured by attendance but now by their communication efforts with customers </li></ul><ul><li>Social media communication is coming from all directions </li></ul><ul><li>Not only are you managing your company’s social media but your should also be managing your employees social media to a point </li></ul>
  29. 29. Successful social media implementation <ul><li>Develop a set of social media guidelines </li></ul><ul><li>Explain to your employees how their personal social media affects your company’s image </li></ul><ul><li>Check for your social media name availability </li></ul><ul><li>Set up coTweet so you can manage all of your company’s twitter communication </li></ul>
  30. 30. Content Automation <ul><li>Blog </li></ul><ul><li>Tweet </li></ul><ul><li>Comments </li></ul><ul><li>webcam </li></ul><ul><li>Vodcasts </li></ul><ul><li>Podcasts </li></ul><ul><li>U Stream </li></ul><ul><li>BlogTalkradio </li></ul>
  31. 31. Discovering the different types of social media <ul><li>Wordpress - blogging, communication </li></ul><ul><li>Facebook, twitter, mySpace - Profiles and communication </li></ul><ul><li>Stumbleupon, Delicious, Digg, Reddit - Bookmarking </li></ul><ul><li>Flikr, Photobucket Slideshare - Photo Sharing </li></ul><ul><li> - Event Sharing </li></ul>
  32. 32. Fundraising <ul><li>The real power of giving through social networks is with first level “Followers”. </li></ul><ul><li>These followers will give to a cause because they believe in it. Affiliate programs like use affiliate programs to increase revenues for fundraisers. </li></ul><ul><li>Facebook Causes: This is a great way to get followers and donations </li></ul><ul><li>Update often </li></ul><ul><li>Provide meaning information </li></ul><ul><li>Give Props </li></ul>
  33. 33. Successful social media <ul><li>Allow your content to be repurposed </li></ul><ul><li>Respond quickly and accurately </li></ul><ul><li>Designate members of your team to respond to certain topics in social media </li></ul><ul><li>Understand all of the social media outlets your are a part </li></ul>
  34. 34. Managing multiple social media profiles <ul><li>Research your social media outlets </li></ul><ul><li>Select your social media forums carefully and realistically </li></ul><ul><li>Organize your social media connections </li></ul><ul><li>Syndicate your information </li></ul><ul><li>Keep it fresh and new </li></ul>
  35. 35. Avoid common social media mishaps <ul><li>Social Media is not an end all be all </li></ul><ul><li>Your social media is not a one stop shop </li></ul><ul><li>Be real and genuine in your post </li></ul><ul><li>Proofread </li></ul><ul><li>Connect in meaningful relationships that help your business </li></ul><ul><li>Maintain the same personality across profiles </li></ul><ul><li>Understand people may say negative things about your organization but your social media presence is a way for you to combat that </li></ul>
  36. 36. The next big social media move <ul><li>Google </li></ul><ul><ul><li>Personal profiles </li></ul></ul><ul><ul><li>Android </li></ul></ul><ul><ul><li>The Google connection </li></ul></ul><ul><ul><li>YouTube              </li></ul></ul><ul><li>MSN </li></ul><ul><ul><li>Live messenger </li></ul></ul><ul><ul><li>Online profile searches </li></ul></ul><ul><li>IE 8 and Web 3.0         </li></ul>
  37. 37. Tools of the trade <ul><li>Tubemogul </li></ul><ul><li>Wordle </li></ul><ul><li>Mixx </li></ul><ul><li>Ireport </li></ul><ul><li> </li></ul><ul><li>Favotter </li></ul><ul><li>Add value to your blog        </li></ul>
  38. 38. What’s in it for your business <ul><li>Social Media provides a vehicle for you to directly communicate with your customers </li></ul><ul><li>You can lower your marketing expense by twenty percent over two years using social media </li></ul><ul><li>Reduce your research and development costs by asking your consumers directly what they want </li></ul><ul><li>Interact, innovate, and accelerate your sales </li></ul>