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Twitter for Business


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Twitter for Business

  1. 1. Twitter for Business<br />June 13 & 14, 2011<br />Shannon Scanlan<br />Business Services Librarian<br /><br />
  2. 2. What is Twitter?<br />A social networking site for communicating and "micro blogging".<br />Users “tweet" short messages of 140 characters or less.<br />Users "follow" other users, once followed their tweets will appear on your homepage.<br />Direct messages can be sent between users who are following each other. A good choice if a user would like to send a private message to someone instead of sharing it with everyone.<br />The use of hashtags (#) allows people to find similar topics and tweets such as #Chicago or #WhiteSox.<br />
  3. 3. Who is Using Twitter?<br />Over 200 million members. Over 190 million tweets a day.<br /> "88% of businesses have now indicated they are employing social media for marketing purposes".<br /> "81% of businesses say the number one benefit of social media sites and tools is generating company and brand exposure  followed by increasing traffic and building new relationships with peers and customers".<br />45 % of Twitter users are over the age of 40.<br />From Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before by Dennis L. Prince and The Geeks are Graying: Why Businesses Shouldn't Treat Technology as a Young Person's Game at <br /> <br />
  4. 4. Why Twitter is Good for Business<br />Twitter is a tremendous tool for connecting and networking with users who share your interests, job skills, geographical area, business products etc...<br />Users can get instant results on what is being communicated about your business, staff and product.<br />Twitter is a constant source of ideas, resources and recommendations.<br />Customers go to Twitter for customer support and technical support.<br />Messages on Twitter are short and concise showing that you value your customer's time.<br />
  5. 5. Why, Who, When<br />Who in your company will create content, respond, monitor?<br />How much time will you commit to Twitter?<br />Create a purpose for your business on Twitter. Marketing, hiring, brand recognition, community involvement, customer service, interaction with customers, thank you's, coupons...<br />How will you build your community?<br />Invite customers you already have to check out your Twitter page. <br />Insert a link to Twitter in your email signature, on your website, marketing materials etc...<br />
  6. 6. Jumping In<br />Setting up an account<br />Your name<br />Your user name<br />Select a short, easy to remember Twitter name<br />Chose a name similar to your business<br />Password<br />Email address<br />Twitter will ask you to share email addresses with them so they can check to see which of your contacts are using Twitter (You can skip this step).<br />You can then start tweeting, change your account settings, add a picture, personalize the background of your profile page and start following people.<br />
  7. 7. Learn the Lingo<br />@  include the @ symbol before a user's Twitter name to mention them in a Tweet.<br />RT stands for "retweet", use when retweeting another user’s message.<br />d, include "d" in front of a user's Twitter name to send them a direct message.<br /> # is a hashtag such as #Follow. Hashtags connect topics.<br />
  8. 8. Locally Who is Using Twitter?<br />Arlington Heights Chamber of Commerce<br />@Arl_Hts_Chamber<br />The Arlington Heights Police Department<br />@ArlHtsPOLICE<br />Elite Athletic<br /> @CrossFitAH<br /> Arlington Cards<br />@Arlingtoncards<br /> Arlington Dog House<br />@ArlingtnDogHouse<br /> The Volunteer Center<br /> @VolunteerInfo<br /> Arlington Park<br />@Arlington_Park<br /> Shannon's Pet Sitting<br />@ShannonPetSit<br />
  9. 9. How to Find People and Topics on Twitter<br />Twitter Searches<br /> Find people and topics, save your searches<br />Twellow<br /> The Yellow Pages for Twitter<br /> Twitseek<br /> What's trending, what Twitter users are talking about<br /><br /> Frequency of hashtag usage <br /> Tweetmeme<br /> What is HOT on Twitter<br />Twitter Adder<br /> Software for promotion and marketing<br /> Starts at $55<br />
  10. 10. Tools for Twitter<br />Hootsuite<br /> Monitor Twitter accounts, schedule messages and more<br />Tweetdeck<br />View and manage Twitter accounts as well as other social media sites such as Facebook and Linkedin<br />Nearby Tweets<br /> Search for tweets about particular topics in selected locations<br />Twtpoll<br />Create polls, get feedback from your customers<br /> Twitpic<br />Share pictures and videos<br />YFrog<br />Another service for sharing pictures and videos<br />GroupTweet<br />Set up group accounts which allows users to send out private tweets to the group. Direct messaging for groups of Twitter users.<br />Splitweet<br />Allows users to monitor multiple Twitter accounts and brand mentions<br />Klout<br />Lets you know how effective you are on Twitter<br />
  11. 11. Letting Your Customers Know<br />Via email and icons on your website:<br />
  12. 12. Company Customer Service/Support Account<br />A business can create a customer service Twitter account to address questions, product support, compliments, complaints etc... <br />
  13. 13. Job Postings<br />
  14. 14. Spreading the Word<br />Thank You’s<br />Get the Word Out<br />Hot Topics <br />
  15. 15. What People are Saying about You<br />
  16. 16. Giveaways and Coupons<br />
  17. 17. Combine with Foursquare (a location based service)<br />
  18. 18. Some Tips<br />Don't bash your competitors.<br />Keep private and confidential information off Twitter.<br />Legal advice does not belong on Twitter.<br /> Don't just tweet slogans, keep it interesting and engaging.<br />Ask questions to get conversations going.<br />Don't tweet long web addresses, use a URL shortening service like, TinyURL or auto shortener in Tweetdeck. <br />Check out Twitter support<br /><br />
  19. 19. More Tips<br />5 Small Businesses that do Facebook and Twitter Right<br /> <br /> The Geeks Are Graying<br /> <br />How To Save Your Twitter Searches<br /> <br />
  20. 20. Watch Out for the “Fail Whale”<br />When Twitter is busy you will see:<br />