Jenna White is the marketing director of Lauren's Hope, an e-commerce company that sells medical alert bracelets. She transformed the company's marketing from outbound to inbound, focusing on blogging, SEO, and social media. This resulted in a 600% increase in website traffic and 40% year-over-year sales growth. Jenna credits inbound marketing with attracting customers to the website and gaining new subscribers through engaging content before they make purchases.

1. MARKETING
TRANSFORMATION!
SUCCESS STORIES
EPISODE 2 | Lauren’s Hope

2. This is !
Jenna White.
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LEARN MORE ABOUT JENNA’S COMPANY AT HTTP://LAURENSHOPE.COM

3. Jenna is the Marketing Director!
of Lauren’s Hope, !
an e-commerce company !
that provides !
fashionable !
medical alert !
bracelets.!
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HTTP://LAURENSHOPE.COM

4. Like most e-commerce companies, Lauren’s Hope
needs to drive traffic to its website and then !
convert those website visitors into customers.
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5. 5
HTTP://HUBSPOT.COM/MTW

6. But that was before !
she realized how much !
more targeted !
& cost-effective !
her efforts would be !
if she focused less !
on getting in front !
of customers & more !
on getting found "
online.!
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HTTP://HUBSPOT.COM/MTW

7. So Jenna decided to transform !
her marketing from mostly outbound !
to mostly inbound—which meant !
focusing more on blogging, !
search engine optimization, !
& social media.!
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HTTP://HUBSPOT.COM/MTW

8. And !
the !
results?
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9. 600% !
spike in website traffic.
9
HTTP://HUBSPOT.COM/MTW

10. 40%
year-over-year !
!
sales growth.
10
HTTP://HUBSPOT.COM/MTW

11. That’s a real
marketing "
transformation.
11
HTTP://HUBSPOT.COM/MTW

12. “
Last week I spoke with a customer !
who found us through our blog, !
became a subscriber !
& was sharing our website
information with others"
BEFORE placing her first order. !
If I had to choose one word to describe !
the effects of inbound marketing !
it would be: !
GROWTH.”
JENNA WHITE, MARKETING DIRECTOR
LAUREN’S HOPE
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13. FACT:
57%
of businesses have !
acquired a customer !
through their !
company blog.
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SOURCE: HUBSPOT, 2011

14. 67% o
f B2C
and 4
have 1% o comp
acqu f B2B c anies
ired ompa !
throu a custo nies
gh Fa mer
cebo !
ok.
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SOURCE: HUBSPOT, 2011

15. 7
o
0% ! arch users ! t paid.
f the links serganic—no
cl ick on are o
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SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007

16. IT’S TIME TO
TRANSF RM
YOUR MARKETING.
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HTTP://HUBSPOT.COM/MTW

17. MARKETING "
TRANSFORMATION "
WEEK April 4-8, 2011
5 days. 50 prizes. 500 tips.!
Learn, win, transform!
http://HubSpot.com/MTW
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