A view on how marketing needs to lead as the transformation agent in higher education. By modernizing its processes, platforms and approaches, marketing departments can become the voice of the student (client) throughout the customer journey and demonstrate impact and ROI at each stage: before(prospect), during(student) and after(alum).
Metodología para apertura en Paises Emergentes By Angel BonetUnLtd Spain
This document outlines a methodology for selecting international markets and developing an entrance strategy. The methodology involves the following steps:
1. Select key target markets by analyzing factors like market size, growth forecasts, and profitability for each country and sector.
2. Conduct an in-depth analysis of the competitive landscape and customer needs in each key market. This includes examining competitors, regulations, customer segmentation, and identifying strengths, weaknesses, opportunities, and threats.
3. Develop strategic scenarios and evaluate methods of entering each market, such as acquisitions, alliances, or increasing market share. Create a roadmap to implement the strategic decisions.
VideoEgg is an online video advertising company founded in 2004 by three Yale graduates. It delivers ads to social media, video, and gaming sites. VideoEgg created AdFrames that allow users to roll over ads to watch sponsored content. Unlike traditional CPM or CPC models, VideoEgg charges advertisers $0.75 per user roll over, splitting the fee with content sites. This innovative pricing scheme differs from standard online advertising models.
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Social Media - E-Marketing Plan (Part 1)eMarketingAG
This document provides an overview of developing an e-marketing plan. It discusses establishing goals, managing stakeholders, and aligning the e-marketing strategy with corporate strategies. It emphasizes managing the planning process as a project with key components like the current state, future state, and addressing challenges. Social media is positioned as an additional opportunity and challenge to manage information. The presentation aims to provide ideas and strategies to help attendees improve their e-marketing activities and articulate the need for a managed e-marketing plan.
Crankapp is a proposed market research platform that allows students to evaluate pieces of media for advertising agencies. It aims to provide a cheaper, more scalable alternative to traditional focus groups. The platform would be a website and iPhone application where students can quickly provide feedback on interactive online ads. This would help advertisers test campaigns in a low-risk way among the valuable but hard-to-reach college demographic. Initially, Crankapp plans to offer its services at zero profit to build a customer and user base, then charge advertisers $0.20 per feedback while scaling to other campuses. Potential issues include response bias and low barriers to entry for competitors.
Digital marketing involves promoting products and services using digital technologies like the internet and mobile phones. It allows businesses to interact with targeted audiences in real-time. As internet usage grows globally, more people are shopping, watching videos, and socializing online each day, creating opportunities for businesses to connect with customers digitally. Setting up an online presence through a website and search advertising allows businesses to be found by customers searching online, learn more about customers' needs through analytics, and showcase products and information to attract new customers.
Nicholas Achilleos from Euromonitor International discusses working with universities to expand their use of Euromonitor's market research services. Euromonitor provides syndicated market research reports and consulting to over 85 UK universities through their partnership with Eduserv. They are looking to further develop this partnership by providing universities access to additional market data and research reports, as well as specialist research services to help universities with strategic planning, program development, branding, and attracting international students.
Digital disruption is changing the marketing landscape. Traditional marketing abilities and consumer insights are being challenged by new forms of user generated content and digital platforms. Three dimensions of digital disruption are access, economics, and performance. Full stack companies are being disrupted by interface owners who facilitate exchanges between peers. Growth hackers understand the digital consumer and can scale growth quickly.
Metodología para apertura en Paises Emergentes By Angel BonetUnLtd Spain
This document outlines a methodology for selecting international markets and developing an entrance strategy. The methodology involves the following steps:
1. Select key target markets by analyzing factors like market size, growth forecasts, and profitability for each country and sector.
2. Conduct an in-depth analysis of the competitive landscape and customer needs in each key market. This includes examining competitors, regulations, customer segmentation, and identifying strengths, weaknesses, opportunities, and threats.
3. Develop strategic scenarios and evaluate methods of entering each market, such as acquisitions, alliances, or increasing market share. Create a roadmap to implement the strategic decisions.
VideoEgg is an online video advertising company founded in 2004 by three Yale graduates. It delivers ads to social media, video, and gaming sites. VideoEgg created AdFrames that allow users to roll over ads to watch sponsored content. Unlike traditional CPM or CPC models, VideoEgg charges advertisers $0.75 per user roll over, splitting the fee with content sites. This innovative pricing scheme differs from standard online advertising models.
The document discusses various macro-environmental forces that can impact digital marketing strategies, including technological forces, economic forces, political forces, legal forces, and social forces. Technological forces refer to changing technologies that create new opportunities. Economic forces include factors like employment, income, and economic growth and disruption. Political forces involve government promotion and regulation of e-commerce. Legal forces relate to privacy, data protection and regulations on digital marketing activities. Social forces comprise cultural diversity and variations in internet usage among digital communities.
Social Media - E-Marketing Plan (Part 1)eMarketingAG
This document provides an overview of developing an e-marketing plan. It discusses establishing goals, managing stakeholders, and aligning the e-marketing strategy with corporate strategies. It emphasizes managing the planning process as a project with key components like the current state, future state, and addressing challenges. Social media is positioned as an additional opportunity and challenge to manage information. The presentation aims to provide ideas and strategies to help attendees improve their e-marketing activities and articulate the need for a managed e-marketing plan.
Crankapp is a proposed market research platform that allows students to evaluate pieces of media for advertising agencies. It aims to provide a cheaper, more scalable alternative to traditional focus groups. The platform would be a website and iPhone application where students can quickly provide feedback on interactive online ads. This would help advertisers test campaigns in a low-risk way among the valuable but hard-to-reach college demographic. Initially, Crankapp plans to offer its services at zero profit to build a customer and user base, then charge advertisers $0.20 per feedback while scaling to other campuses. Potential issues include response bias and low barriers to entry for competitors.
Digital marketing involves promoting products and services using digital technologies like the internet and mobile phones. It allows businesses to interact with targeted audiences in real-time. As internet usage grows globally, more people are shopping, watching videos, and socializing online each day, creating opportunities for businesses to connect with customers digitally. Setting up an online presence through a website and search advertising allows businesses to be found by customers searching online, learn more about customers' needs through analytics, and showcase products and information to attract new customers.
Nicholas Achilleos from Euromonitor International discusses working with universities to expand their use of Euromonitor's market research services. Euromonitor provides syndicated market research reports and consulting to over 85 UK universities through their partnership with Eduserv. They are looking to further develop this partnership by providing universities access to additional market data and research reports, as well as specialist research services to help universities with strategic planning, program development, branding, and attracting international students.
Digital disruption is changing the marketing landscape. Traditional marketing abilities and consumer insights are being challenged by new forms of user generated content and digital platforms. Three dimensions of digital disruption are access, economics, and performance. Full stack companies are being disrupted by interface owners who facilitate exchanges between peers. Growth hackers understand the digital consumer and can scale growth quickly.
The document summarizes a report on the global digital education content industry in 2020. It discusses segmentation of the market by end-users, regions, product types, and key manufacturers. The report projects modest returns for the industry by the end of the forecast period but substantial growth. It examines development drivers and restraints for the digital education content business. The key players mentioned include Cengage Learning Holdings, Virtual College Limited, and GLAD Solutions Limited. Applications include K-12 and higher education, while product types are textual, graphical, video, audio, and simulation content. The regional analysis covers Asia, Europe, North America, South America, and the Middle East and Africa.
Digital marketing utilizes digital technologies and platforms to achieve marketing goals. It takes a customer-centric approach, considering different customer needs through techniques like personas. Electronic commerce refers to both financial and informational transactions mediated electronically between organizations, consumers, and government. Interactions with customers, suppliers, and distributors occur across the internet.
This document summarizes a research paper about a new collaborative destination marketing model called the ASR model. The ASR model leverages information and communication technologies (ICTs) and collaboration between public and private stakeholders to attract tourists, increase their length of stay, and encourage return visits to the destination. It consists of three parts: 1) an ICT infrastructure for collecting, sharing and analyzing tourism data; 2) an operational marketing structure to implement strategic plans and processes; and 3) a destination marketing strategy focused on attracting, retaining and re-attracting tourists. The model is applied to a case study of Mantua, Italy and results are analyzed to evaluate the model's effectiveness.
This document discusses global e-marketing and the use of the internet for international business. It provides an overview of key regions and their adoption of e-commerce, including Asia-Pacific, Europe, and Latin America. It also outlines some structural barriers to global e-commerce, such as language barriers, cultural barriers, infrastructure challenges, and knowledge barriers. Finally, it discusses how companies can utilize the internet for global marketing strategies and understanding international buyers.
Euromonitor International provides market research and consulting services. It offers both syndicated research through an annual program and custom research for clients. For syndicated research, it provides data, reports, and analysis through an online research database called Passport covering various industries, countries, and consumer trends. For custom research, it offers solutions and tools like macroeconomic analysis, competitive intelligence, consumer insights, and forecasting to help clients with strategies.
This document outlines a planning model for developing a digital marketing strategy using the SOSTAC framework. It discusses conducting situational, customer, competitor and internal analyses to understand opportunities and threats. Digital objectives and key performance indicators are defined that are linked to segmentation, targeting, positioning and the customer journey. Tactics are then selected for the marketing mix and an implementation plan with resources and responsibilities is scheduled. Finally, control and evaluation processes are established to measure success.
This document introduces a technology solution that connects individuals to tailored career, education and business opportunities through structured profiling and matching. It notes that consumers are demanding personalized products and services, and that social networks present an opportunity to target vast audiences. The technology captures individual data to build profiles and match people to relevant jobs, franchises, education and products based on their skills, interests and other attributes. This provides a complementary revenue-generating service for social networks by helping members and expanding functionality.
This document discusses global e-marketing strategies. It begins by explaining how consumers have become dependent on technology globally and research online before offline purchases. It then outlines various e-marketing strategies used globally such as search engine marketing, social media marketing, mobile marketing, online PR, partnerships, and interactive advertising. It also discusses analyzing country markets, how culture impacts e-marketing approaches, and the balance between standardization and adaptation. Key issues for global e-marketing are also reviewed such as language barriers, the digital divide, and building inclusive e-markets.
Oscar Muñoz: Content Analytics for Media Agenciesmbruemmer
Oscar Muñoz (HAVAS Media) shortly introduced the company. HAVAS Media is an agency that offers market studies which extend traditional market survey with social media analysis. The presentation mainly focused on how relevant touch points between brands and the consumers can be established. Therefore, consumer profiles are created by gathering information on the awareness, evaluation, purchase intention and post-purchase experience (e.g. integrated sentiment analysis with UPM) of the user. This intelligent consumer profiling further includes time series analysis, e.g. event detection and explanation, of relations between social buzz and advertising pressure. Another method used is the social graph analysis which detects influences, brand ambassadors, detractors, viralisers and content propagation. Due to the large volume of data sources (e.g. over thousands of brands) as well as their heterogeneity several challenges arise. These are summarized in the following questions:
-How is it possible to associate different data sources from social media, search engine marketing, customer date, site analytics, offline advertising and digital display advertising?
-Can we arrive at Big Linked Data integrating multiple heterogeneous and unstructured data sources at scale?
-How can we tackle the problem of the variety and velocity of data sources to decrease the integration costs which are incurred by the lack of social media formats?
-In what ways must a consumer connection platform be improved to enable a cross platform information tracking that is able to infer online and offline user behavior?
-How is high a high accuracy ensured by a rising complexity resulting of multilingual processing?
Europe cloud crm market is expected to grow $12.0 billion by 2024DheerajPawar4
[131 Pages Report] Europe cloud CRM market size, analysis, trends, & forecasts. The global market for europe cloud CRM categorized by vertical, nonprofit & country.
Jenna White is the marketing director of Lauren's Hope, an e-commerce company that sells medical alert bracelets. She transformed the company's marketing from outbound to inbound, focusing on blogging, SEO, and social media. This resulted in a 600% increase in website traffic and 40% year-over-year sales growth. Jenna credits inbound marketing with attracting customers to the website and gaining new subscribers through engaging content before they make purchases.
blackdot - Accelerating Marketing & Sales Transformation - SydneyMarty Nicholas
Accelerating Marketing & Sales Transformation
Sydney - 16 March 2017
Practical strategies for advancing customer & business outcomes in the digital age.
www.theblackdot.com.au
This document discusses the key components of a strategic statement for a firm, including strategic intent, mission statement, vision, and goals and objectives. It provides details on what each component involves, such as strategic intent focusing on a firm's competitive advantage and why it will continue to exist. The mission statement describes what the firm does, who it serves, and what makes it unique. The vision identifies where the firm wants to be in the future. Goals are desired future states that are precise, measurable, and achieved within a specific timeframe.
Bain & Company is a global management consulting firm founded in 1973 in Boston by former BCG consultants. It provides advisory services to businesses, non-profits, and governments. Bain faces competition from other top-tier consulting firms like McKinsey, BCG, Monitor Company and LEK Partnership. To grow, Bain must determine whether to focus on traditional advanced markets or emerging developing markets, and whether to rely solely on organic growth or pursue external opportunities like acquisitions or joint ventures. Maintaining its unique "one firm" culture while expanding internationally is also a key challenge.
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
This document discusses marketing strategy and its importance. It defines marketing strategy as a long-term plan to optimize resources to deliver superior customer experiences. Key points made include:
- Marketing strategy is tied to a firm's strategic planning and should align with its mission and values.
- Developing a strategy helps a company establish goals and a roadmap to achieve them efficiently while avoiding mistakes.
- Elements of an effective marketing strategy include analyzing internal resources, external competitors and conditions, and identifying strengths, weaknesses, opportunities and threats.
- Strategies are formed using tools like SWOT analysis and then implemented through individual tactics which are monitored with KPIs.
The structure of the Corporate CommunicationThomas Barat
This document outlines the structure and key components of corporate communication. It discusses internal communication, external communication, public relations, human relations, and marketing communications. It also summarizes the tools used in corporate communication, including publications, audiovisual media, personal communication, events, and mass communication. Reputation management is also examined, including how a corporation's reputation depends on its actions, what others think of it, and what is said about it.
The document discusses different types of marketing organizations. It begins with introducing marketing and defining marketing organization. There are four main types discussed: functional, product, market-oriented, and customer-oriented. The functional type groups activities by function like marketing research or sales. The product type assigns product managers for specific products or groups. The market-oriented type serves large numbers of customers over a large territory. Finally, the customer-oriented type designates groups to focus on different customer classes like distributors or retailers.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Corporate communications involves managing internal and external communications to achieve business objectives. It includes functions like public relations, marketing communications, and internal communications. The goals are to position the organization, manage its reputation, and ensure employees and stakeholders are well-informed. Effective corporate communications requires understanding concepts like brand identity, corporate image, and stakeholder management. It also requires strong media relations, employee communications, and managing communications during crises.
Here are some key responsibilities and skills for a Product Manager vs Product Marketing Manager role:
Product Manager:
- Responsibilities: Define product requirements, ensure product gets developed on time and on budget, own product roadmap/strategy.
- Skills: Strong technical skills, able to understand customer needs and translate to technical requirements, able to manage cross-functional teams.
Product Marketing Manager:
- Responsibilities: Develop product marketing strategy and messaging, generate demand through campaigns, manage product launch.
- Skills: Strong marketing, communications and presentation skills, able to understand customer needs from a non-technical perspective, experience with demand generation and analytics.
The main differences are that the Product Manager role requires more
The document summarizes a report on the global digital education content industry in 2020. It discusses segmentation of the market by end-users, regions, product types, and key manufacturers. The report projects modest returns for the industry by the end of the forecast period but substantial growth. It examines development drivers and restraints for the digital education content business. The key players mentioned include Cengage Learning Holdings, Virtual College Limited, and GLAD Solutions Limited. Applications include K-12 and higher education, while product types are textual, graphical, video, audio, and simulation content. The regional analysis covers Asia, Europe, North America, South America, and the Middle East and Africa.
Digital marketing utilizes digital technologies and platforms to achieve marketing goals. It takes a customer-centric approach, considering different customer needs through techniques like personas. Electronic commerce refers to both financial and informational transactions mediated electronically between organizations, consumers, and government. Interactions with customers, suppliers, and distributors occur across the internet.
This document summarizes a research paper about a new collaborative destination marketing model called the ASR model. The ASR model leverages information and communication technologies (ICTs) and collaboration between public and private stakeholders to attract tourists, increase their length of stay, and encourage return visits to the destination. It consists of three parts: 1) an ICT infrastructure for collecting, sharing and analyzing tourism data; 2) an operational marketing structure to implement strategic plans and processes; and 3) a destination marketing strategy focused on attracting, retaining and re-attracting tourists. The model is applied to a case study of Mantua, Italy and results are analyzed to evaluate the model's effectiveness.
This document discusses global e-marketing and the use of the internet for international business. It provides an overview of key regions and their adoption of e-commerce, including Asia-Pacific, Europe, and Latin America. It also outlines some structural barriers to global e-commerce, such as language barriers, cultural barriers, infrastructure challenges, and knowledge barriers. Finally, it discusses how companies can utilize the internet for global marketing strategies and understanding international buyers.
Euromonitor International provides market research and consulting services. It offers both syndicated research through an annual program and custom research for clients. For syndicated research, it provides data, reports, and analysis through an online research database called Passport covering various industries, countries, and consumer trends. For custom research, it offers solutions and tools like macroeconomic analysis, competitive intelligence, consumer insights, and forecasting to help clients with strategies.
This document outlines a planning model for developing a digital marketing strategy using the SOSTAC framework. It discusses conducting situational, customer, competitor and internal analyses to understand opportunities and threats. Digital objectives and key performance indicators are defined that are linked to segmentation, targeting, positioning and the customer journey. Tactics are then selected for the marketing mix and an implementation plan with resources and responsibilities is scheduled. Finally, control and evaluation processes are established to measure success.
This document introduces a technology solution that connects individuals to tailored career, education and business opportunities through structured profiling and matching. It notes that consumers are demanding personalized products and services, and that social networks present an opportunity to target vast audiences. The technology captures individual data to build profiles and match people to relevant jobs, franchises, education and products based on their skills, interests and other attributes. This provides a complementary revenue-generating service for social networks by helping members and expanding functionality.
This document discusses global e-marketing strategies. It begins by explaining how consumers have become dependent on technology globally and research online before offline purchases. It then outlines various e-marketing strategies used globally such as search engine marketing, social media marketing, mobile marketing, online PR, partnerships, and interactive advertising. It also discusses analyzing country markets, how culture impacts e-marketing approaches, and the balance between standardization and adaptation. Key issues for global e-marketing are also reviewed such as language barriers, the digital divide, and building inclusive e-markets.
Oscar Muñoz: Content Analytics for Media Agenciesmbruemmer
Oscar Muñoz (HAVAS Media) shortly introduced the company. HAVAS Media is an agency that offers market studies which extend traditional market survey with social media analysis. The presentation mainly focused on how relevant touch points between brands and the consumers can be established. Therefore, consumer profiles are created by gathering information on the awareness, evaluation, purchase intention and post-purchase experience (e.g. integrated sentiment analysis with UPM) of the user. This intelligent consumer profiling further includes time series analysis, e.g. event detection and explanation, of relations between social buzz and advertising pressure. Another method used is the social graph analysis which detects influences, brand ambassadors, detractors, viralisers and content propagation. Due to the large volume of data sources (e.g. over thousands of brands) as well as their heterogeneity several challenges arise. These are summarized in the following questions:
-How is it possible to associate different data sources from social media, search engine marketing, customer date, site analytics, offline advertising and digital display advertising?
-Can we arrive at Big Linked Data integrating multiple heterogeneous and unstructured data sources at scale?
-How can we tackle the problem of the variety and velocity of data sources to decrease the integration costs which are incurred by the lack of social media formats?
-In what ways must a consumer connection platform be improved to enable a cross platform information tracking that is able to infer online and offline user behavior?
-How is high a high accuracy ensured by a rising complexity resulting of multilingual processing?
Europe cloud crm market is expected to grow $12.0 billion by 2024DheerajPawar4
[131 Pages Report] Europe cloud CRM market size, analysis, trends, & forecasts. The global market for europe cloud CRM categorized by vertical, nonprofit & country.
Jenna White is the marketing director of Lauren's Hope, an e-commerce company that sells medical alert bracelets. She transformed the company's marketing from outbound to inbound, focusing on blogging, SEO, and social media. This resulted in a 600% increase in website traffic and 40% year-over-year sales growth. Jenna credits inbound marketing with attracting customers to the website and gaining new subscribers through engaging content before they make purchases.
blackdot - Accelerating Marketing & Sales Transformation - SydneyMarty Nicholas
Accelerating Marketing & Sales Transformation
Sydney - 16 March 2017
Practical strategies for advancing customer & business outcomes in the digital age.
www.theblackdot.com.au
This document discusses the key components of a strategic statement for a firm, including strategic intent, mission statement, vision, and goals and objectives. It provides details on what each component involves, such as strategic intent focusing on a firm's competitive advantage and why it will continue to exist. The mission statement describes what the firm does, who it serves, and what makes it unique. The vision identifies where the firm wants to be in the future. Goals are desired future states that are precise, measurable, and achieved within a specific timeframe.
Bain & Company is a global management consulting firm founded in 1973 in Boston by former BCG consultants. It provides advisory services to businesses, non-profits, and governments. Bain faces competition from other top-tier consulting firms like McKinsey, BCG, Monitor Company and LEK Partnership. To grow, Bain must determine whether to focus on traditional advanced markets or emerging developing markets, and whether to rely solely on organic growth or pursue external opportunities like acquisitions or joint ventures. Maintaining its unique "one firm" culture while expanding internationally is also a key challenge.
Structuring for success - Developing a dynamic structure for your marketing t...B2B Marketing
With marketing evolving rapidly in response to adoption of emerging digital communication techniques and changing buyer behaviour, it's imperative that the skill set of the marketing function evolves too, to reflect this and to enable the brand to compete effectively in the digital age.
Furthermore, marketing must be able to concisely communicate and report on the value of what they are delivering for the organisation, to all departments and particularly to the board. Fresh from delivering Deloitte's Olympics sponsorship, brand and marketing director Annabel Pritchard will focus on how to build a marketing function that's fit for purpose and structured around delivering clear and measurable business benefits. This session will cover:
•Structuring the team - ensuring a dynamic mix of specialisms across the marketing function
•Managing and nurturing the marketing team - encouraging learning and skills development
•Raising the profile of marketing - reporting value to the Board and championing the value of marketing across the business.
This document discusses marketing strategy and its importance. It defines marketing strategy as a long-term plan to optimize resources to deliver superior customer experiences. Key points made include:
- Marketing strategy is tied to a firm's strategic planning and should align with its mission and values.
- Developing a strategy helps a company establish goals and a roadmap to achieve them efficiently while avoiding mistakes.
- Elements of an effective marketing strategy include analyzing internal resources, external competitors and conditions, and identifying strengths, weaknesses, opportunities and threats.
- Strategies are formed using tools like SWOT analysis and then implemented through individual tactics which are monitored with KPIs.
The structure of the Corporate CommunicationThomas Barat
This document outlines the structure and key components of corporate communication. It discusses internal communication, external communication, public relations, human relations, and marketing communications. It also summarizes the tools used in corporate communication, including publications, audiovisual media, personal communication, events, and mass communication. Reputation management is also examined, including how a corporation's reputation depends on its actions, what others think of it, and what is said about it.
The document discusses different types of marketing organizations. It begins with introducing marketing and defining marketing organization. There are four main types discussed: functional, product, market-oriented, and customer-oriented. The functional type groups activities by function like marketing research or sales. The product type assigns product managers for specific products or groups. The market-oriented type serves large numbers of customers over a large territory. Finally, the customer-oriented type designates groups to focus on different customer classes like distributors or retailers.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
Corporate communications involves managing internal and external communications to achieve business objectives. It includes functions like public relations, marketing communications, and internal communications. The goals are to position the organization, manage its reputation, and ensure employees and stakeholders are well-informed. Effective corporate communications requires understanding concepts like brand identity, corporate image, and stakeholder management. It also requires strong media relations, employee communications, and managing communications during crises.
Here are some key responsibilities and skills for a Product Manager vs Product Marketing Manager role:
Product Manager:
- Responsibilities: Define product requirements, ensure product gets developed on time and on budget, own product roadmap/strategy.
- Skills: Strong technical skills, able to understand customer needs and translate to technical requirements, able to manage cross-functional teams.
Product Marketing Manager:
- Responsibilities: Develop product marketing strategy and messaging, generate demand through campaigns, manage product launch.
- Skills: Strong marketing, communications and presentation skills, able to understand customer needs from a non-technical perspective, experience with demand generation and analytics.
The main differences are that the Product Manager role requires more
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
Bain & Company is a global strategic consulting firm established in 1973 with 49 offices worldwide and over 5,500 employees. It has a 31% market share and is ranked 4th among the top 15 employers. Bain provides consultancy services across various industries like financial services, healthcare, retail, technology, telecommunications, energy, and private equity. It offers services related to performance improvement, strategy, mergers and acquisitions, organization change management, IT, and customer strategy. Bain has a typical career progression where associates and consultants gain experience and take on greater responsibilities like case team leader, manager, principal, and partner roles.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Higher education marketers must use data-driven strategies to prove their value. This involves setting goals and metrics for campaigns, analyzing results, and presenting outcomes to show marketing's impact on enrollment, donations, and other factors. Data collection on areas like website traffic and social media engagement helps optimize efforts. Relying on measurable results allows marketers to justify budgets and strategies.
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GAGANPREET SINGH 6906 E MARKETING PERCEPTIONS OF MANAGERS AND CUSTOMERS.docxMohitBansal445428
This document is a project report submitted for the partial fulfillment of an M.Com degree. It explores e-marketing perceptions of managers and customers. The report contains an abstract, acknowledgements, table of contents, and chapters on introduction, literature review, research methodology, discussion and analysis, conclusion, bibliography, and annexures. It studies factors affecting online shopping adoption, and examines MSME owners' and managers' perceptions of e-marketing regarding importance, effectiveness, implementation barriers, future use, expenditure, and government initiatives. A sample of over 50 respondents was surveyed. The analysis found convenient, comfortable and cheaper shopping along with good customer service were main adoption factors.
The document discusses online consumer behavior and e-retailing from both the consumer and retail perspectives. It examines key issues like customer profiles, beliefs and experiences that impact online shopping. It also looks at the development of e-retailing and various formats and operational strategies used. The implications for e-retail marketing strategies are also discussed.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
This document discusses enrollment marketing strategies for continuing and professional education programs. It outlines CM Vision's goal to be a trusted authority in digital marketing and enrollment for non-traditional and graduate students. It also discusses market opportunities in growing demographics and demands for flexibility. The document then provides examples of strategic goals, enrollment goals, case studies on ROI from previous clients, challenges schools face, and CM Vision's unique solution to provide qualified leads and introduce prospective students through paid search, display ads, and retargeting campaigns.
This document outlines plans for an AIESEC student exchange program between several countries. It discusses:
1. Segmenting the supply and demand for exchanges between countries using tools to identify positions and candidates. Several countries were selected for promotion.
2. Analyzing the local student market at universities to understand student profiles, interests, costs, and forecasting future exchanges. Marketing and recruitment plans were designed accordingly.
3. A promotion campaign using multiple channels like information sessions, social media, and the university was planned to spread awareness of the exchange opportunity over one month.
Digitalization in Marketing - 30 Hours.pptxMrAvinashKumar
This document discusses the module goals and curriculum for a course on digitalization in marketing. The module aims to assess the impact of digitization on the economy, describe the digital transformation of marketing and innovative digital business models, and depict changes in customer and business processes through new technologies. The curriculum covers topics like the effects of digitization, digital customer journeys, relationship management, e-commerce, online marketing strategies, and the future impact of digitalization on areas like global media usage.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
The presenter has extensive academic and professional experience in marketing. They discuss the evolution of marketing from early production and product concepts to more modern concepts like marketing, societal marketing, and holistic marketing. Digital marketing and customer relationship management are now key in the current era. The presentation covers 8 marketing concepts and philosophies and their differences. It concludes with forming groups to research examples of businesses using these strategies.
Lecture on Marketing Strategy for the course CE 405 by Dr. Raquibul Hossainnazifa tabassum
These slides give an insight on marketing and the different strategies for successful marketing as a part of the course CE 405 (Business and Career Development).
The document summarizes the findings of a survey on the state of digital healthcare marketing in 2017. Key findings include:
- Healthcare lags behind other industries in digital marketing efforts such as social media and mobile apps.
- CRM and marketing automation tools are being used more compared to 2015, but advanced technologies are still not widely deployed.
- Top challenges remain lack of budget, silos between departments, and resistance to change.
- Most organizations have not mapped customer journeys across digital and mobile channels.
The recommendations encourage healthcare marketers to improve measurement of ROI, transition to more technology-focused marketing, and continue educating leadership on the value of digital strategies.
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
This document discusses innovation and disruption in higher education. It notes that technological change is exponential, and trends like mobile devices, cloud computing, and big data will impact higher education. MOOCs represent a disruptive innovation that could challenge traditional universities by offering a leaner choice for students. Key challenges include developing sustainable business models, addressing demographic shifts in lifelong learning, and dealing with issues around big data and privacy. The document also examines potential new careers that may emerge and skills shortages in Europe. It discusses different types of MOOC learners and platforms. Finally, it argues that universities should control disruptive innovations like MOOCs through strategic partnerships and developing a technological lead in areas like adaptive learning and authentication.
This document discusses online marketing strategies for the education industry. It begins with definitions of online learning and a brief history of its evolution. Reasons why digital marketing is important for education are provided, such as the widespread access to the internet. Common online marketing methods for education are described, including search engine optimization, websites, social media, email marketing and banners ads. The document then outlines steps for a successful online marketing strategy and organizing a campaign. Future trends in digital transformation for education are discussed, such as augmented reality, personalized learning, gamification, artificial intelligence and the internet of things. Both advantages and disadvantages of online marketing in education are presented.
The document discusses strategies for mobile web advertising and partnerships with universities. It notes that one-third of people now access the internet through mobile devices. Research shows that half of mobile users who see ads respond in some way. For mobile ads to be effective, they must be user-friendly, provide dynamic promotions and recurring incentives. Partnering with universities provides access to key demographic groups like Generation Y, who are heavily influenced by mobile technologies. The document proposes a partnership between the University of California, Berkeley and a company called Hothand to deliver promotions and deals to students through Hothand's mobile platform.
This document discusses integrated marketing communications and Coca-Cola's approach. It outlines the key components of Coca-Cola's IMC mix, which includes mass media advertising, direct marketing, and interactive/social media marketing. Coca-Cola's iconic branding and aggressive advertising campaigns have made it the top soft drink worldwide. The document also discusses the comparative importance of Coca-Cola's IMC components and the overall success of its integrated approach.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
3. An overnight success, just 15 years
in the making
• Mobile app economy
• Social Media
• Sharing economy (Uber, Airbnb)
• Inbound marketing (push to pull)
• Lean Manufacturing to Agile Marketing
• Personalization becomes Humanization
• SaaS marketing platforms
3
4. The biggest shift in a generation
From
Information Hoarding
Web Sites/Portals
Management
Email
CRM
Baby Boomers
UI
Data
To
Information Sharing
Integrated Social Sites
Engagement
Collaboration
Communities
Millennials
UX
Actionable Insights
5. Change empowered by Internet growth
5
Mary Meeker – Kleiner Perkins Caufield Byers
http://www.kpcb.com/internet-trends
6. The World Has Gone Mobile
Sources: World Bank, Chetan Sharma
7. A Mobile Mostly Generation
Source: Pew Research (www.pewinternet.org/2013/03/13/teens-and-technology-2013/)
All Cell-Phone
Owners
Teen and Young Adult
Smartphone Owners
Users who go online mostly on mobile devices
8. Mobile Apps trump the Mobile Web
Source: Nielsen (www.nielsen.com/us/en/reports/2013/the-cross-platform-report--a-look-across-screens.html)
11. “The entirety of marketing is in a
perpetual state of disruptive
innovation.”
Why Marketing Software will never be like ERP, 2012
ChiefMarTech – Scott Brinker
12. “Marketing continues to show the most
experimentation and innovation in the use of
technologies of any customer-facing department.
As a consequence, it shows the most movement
of new technology areas into the top 10 each
year.”
What's Hot in CRM Applications in 2015
Gartner
19. Oh, the places you’ll go
Oh, the technology you will need
19
Source - http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/
21. Oh the technology you will need…
21
AdTechMarTech
It’s an “AND” not an “OR”…marketers need both
22. 22
“My intention with this graphic is to visually demonstrate four
points:
• Marketing has unquestionably become a technology-
powered discipline.
• The quantity of martech ventures is a barometer of how
much marketing is evolving.
• The marketing technology field is heterogeneous, with a
very broad range of products.
• To thrive in this environment, marketing should steadily
develop its technical talent.”
Scott Brinker – Chief Marketing Technologist Blog, 2015
32. College vs. University
Source: MTCU, 2010-11 Full-time Headcount (FT HC), Eligible for funding. *Excludes nursing, tuition short, part-time students and international students
ineligible for operating funding. **Applied degrees started to be offered in 2002-03.
46. Finding the “Why” for Marketing
• Built dashboards, but
department members didn’t feel
engaged… lacked ownership
• Lacked a communal sense of
purpose like Recruitment…
needed to see themselves
reflected in the business.
• After introduction of CRM,
Marketing change its business
but leads didn’t light the team
on fire.
46
50. E2C - a new Business model: Marketing for
Higher Education
• Complex, long sale
• Buyer education
required
• Multiple touches
• Considered purchase
• High dollar value
• Lots of competition
and alternatives
• Buyer has a team of
influencers.
• Driven by brand
awareness and
reputation
• Personas &
segmentation
• High volume -
60,000 opps/year
Constrained by
public funding
67. Marketing Before & After
Email
Landing
Page
Lead
Management
Web
Behaviour
Analytics
AFTERBEFORE
Manual, batch & blast Automated, fire & forget
Days, design &
deploy
Minutes, templated &
tracked
No scoring,
all Leads equal
Automated assignments,
all Leads prioritized
Generic & slow,
no real visibility
Lead specific, immediate,
actionable
Cost focused Revenue focused
Mary Meeker – Kleiner Perkins Caufield Byers
http://www.kpcb.com/internet-trends
The world has gone mobile. It isn’t about to happen, it isn’t happening now – it’s happened. I’m sure you’re familiar with at least some of these overwhelming numbers. Whether you look at broadband subscriptions…
And these trends aren’t just reflecting people using mobile devices in addition to their other computers. That’s a huge part of it, of course, but the numbers also reflect a dramatic increase in mobile-mostly usage. By “Mobile-Mostly” we mean people who go online mostly on mobile devices rather than desktops or laptops.
21% of all cell-phone owners
50% -- FIFTY PERCENT! – of teen and young adult smartphone users. And if you think about someone like Eric H here, who deals with a pre-college and college audience, that number is very important.
We see similar numbers in other demographic groups, and in certain vertical markets. As of late last year, Groupon saw over half of its transactions happen on mobile devices.
If you’re not reaching your audience on mobile, you’re not really reaching them.
Mobile isn't an optional add-on for engaging your audience. It has to be built into your engagement and nurturing from day one.
And that’s why we’re all here in this room, right? Because we recognize that and are doing our best to respond to it.
Years of experience tells us that where the audience goes, marketing dollars inevitably follow. Your audience has gone mobile; you need to be there with them.
But you can’t necessarily effective engage these mobile users in the same ways that you’ve been reaching users on other devices.
This is only half the battle, AdTech is just as big
how marketing is changing as a result of technology — for an in-depth discussion of this, read my presentation on 5 marketing meta-trends (or peek at the infographic version)
hybrid marketing-technology professionals — one of my classic posts on that is Rise of the Marketing Technologist
new management approaches in marketing such as agile marketing
the marketing technology landscape, the evolving structure of the industry, and why marketing software will never be like ERP
the expanding role of data in marketing, such as how big data will lead to big testing and how data can be a marketing channel itself
interviews with marketing leaders, such as this interview with John Kennedy, VP of Corporate Marketing at IBM
Parts of Algonquin’s martech stack
Changes in educational systems
Blending/overlap of college & university roles
Students & parents looking for value from their investment
Pressure for greater flexibility, seamless pathways
Rising competition locally, regionally, nationally, globally
Calls for increased institutional differentiation
Fiscal pressures
Decreasing government funding
Heavier reliance on tuition fees, student fees, ancillary revenues
Request to be more entrepreneurial, innovative
Interest in moving toward outcomes-based funding model
Changing Demographics
Elementary and secondary school enrolments across Canada
Most demographers predict a gradual decline in postsecondary youth population for next 12-15 years.
It is unclear the extent to which Canada’s low birthrates will be offset by immigration and increasing educational participation rates.
Demographics are changing in a manner that will make it much more challenging for PSE institutions to maintain, let alone grow, current enrolment levels
Note the population levels ‘squeeze in’ at age 20 and younger – refer to green arrows and red circles – this is our key market and it is shrinking
Colleges and good corporate citizens are not the targets
Colleges and good corporate citizens are not the targets
“Bums in seats” => “Feet across the stage”.
Our way out => Technology, all other avenues are constained.
Red ocean (current demographics) vs Blue ocean (new markets) , don’t just grow the pie, make more pies
Borrow from Simon Sinek – Starts with the Why
Great bunch of
people but not engaged
Need pictures
Marketing – 1 of 4 services to sign up for RCM, jumped in with two feet/
Incomplete project data
Looking for a productivity increase and better coordination with clients
Current tools provided collaboration but not completion.
Marketing – 1 of 4 services to sign up for RCM, jumped in with two feet/
Incomplete project data
Looking for a productivity increase and better coordination with clients
Current tools provided collaboration but not completion.
This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
This animated slide is meant to showcase our reliance on “hope” marketing. Previously, we would host a series of independent events and hope that the prospective students we spoke to connected with us. While suitable in a growing market, hope won’t get us as far in an ultra competitive market.
In the past, our lead nurturing has been a set of independent events. Today, we are introducing a steady stream of experiences that work together to inform and engage.
Institutional services – number of leads generated/nurtured
Departmental services – number of projects completed
Infrastructure service/maintenance – system availability
Institutional services – number of leads generated
Departmental services – number of projects completed
Infrastructure service/maintenance – system availability