5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
13 Tried and True Growth Hacking StrategiesWishpond
Growth hacking strategies include using click popups to make conversions easy, auto-selecting form fields to improve navigation, and automating follow up "oops" emails. Content upgrades like additional resources can boost blog subscriptions. Hiding retargeting cookies for 45 seconds avoids wasting ad spend. Post-signup pages should offer the next step like a webinar. Equal focus on traffic and conversion optimization is key, like ensuring landing pages are ready for campaign clicks. High impact A/B tests on elements like homepage headlines are most effective for startups.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
5 Proven Lead Generation Tips You Can Do Right Now!HubSpot
The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
13 Tried and True Growth Hacking StrategiesWishpond
Growth hacking strategies include using click popups to make conversions easy, auto-selecting form fields to improve navigation, and automating follow up "oops" emails. Content upgrades like additional resources can boost blog subscriptions. Hiding retargeting cookies for 45 seconds avoids wasting ad spend. Post-signup pages should offer the next step like a webinar. Equal focus on traffic and conversion optimization is key, like ensuring landing pages are ready for campaign clicks. High impact A/B tests on elements like homepage headlines are most effective for startups.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
Creating a Weekly Social Media Report: How to Make an Impression With Your BossMohamed Mahdy
This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including:
1) A snapshot of key metrics and trends across social channels to provide an overview.
2) A focus on goals and key performance indicators to show progress on important objectives.
3) Details on key initiatives to update others on important projects.
4) Identification of opportunities to improve future performance based on lessons learned.
5) Honest assessments of both successes and failures to have constructive discussions.
The tips emphasize keeping reports concise while still providing the most essential information.
Framework Thinking - 7 Frameworks To Skyrocket Your CareerSean Johnson
Discover how to leverage frameworks to become more effective and gain influence in your organization.
Learn more about Framework thinking here: http://www.sean-johnson.com/framework-thinking
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
Content marketing |Tips and Steps to Avoid itPinklemonade
This document provides a step-by-step guide to content marketing. It discusses defining content marketing, understanding why it matters, assembling the right team, using the right tools, creating and publishing content, distributing content, and analyzing results. It also lists 11 common mistakes to avoid, such as not doing groundwork, lacking a clear message, and failing to optimize content. The overall document offers strategic advice on how to effectively develop and implement a content marketing plan.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
The document discusses different types of questions that salespeople can ask prospects during a sales call:
1) Situation questions gather background facts about the prospect's current marketing efforts and budgets.
2) Problem questions explore issues, difficulties, and dissatisfactions with their current marketing in order to determine where the seller's product could help.
3) Implication questions force the prospect to consider how problems could impact their business if not addressed.
4) Need-payoff questions are designed to get the prospect to describe how the seller's product could specifically benefit them.
1) The speaker outlines a strategy for building a predictable and scalable sales machine by hiring the same type of successful salespeople, training them in the same way, providing the same quantity and quality of leads, and having them work leads using the same process.
2) Key aspects of the sales training process discussed are defining the sales methodology, using exams and certifications to measure consistency, and implementing a metrics-driven sales coaching approach.
3) The presentation promotes an inbound marketing approach using content like blogging, social media, and ebooks to generate leads at scale for the sales team to work consistently.
How productive are you? With content marketing evolving and ever-changing, with new tools coming out on a seemingly daily basis, as departments are restructuring and silos are breaking down - how do you manage your strategies while maintaining your productivity? On a recent #CMWorld twitter chat, our chat participants gave their insights on how they are productivity masters.
This slidedeck was presented in Q1 2018 to a professional network of communications and marketing professionals in Brussels, who mostly work with the European Union (EU).
Outline of Top 10 Useful Marketing Tools:
1. Analyse
2. Content
3. Design
4. Organise
5. Learn
SEO, content creation, and metrics are identified as important growth hacking trends for 2016. SEO involves creating quality content to improve search engine rankings and visibility. Content should add value for customers rather than just promoting products. Metrics are crucial for testing strategies and identifying what drives growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
This document discusses strategies for using HubSpot to provide remarkable customer service and turn customers into advocates. It begins with an introduction and agenda. It then discusses the importance of customer service, even for difficult customers, and statistics about the consequences of poor customer service. The document outlines strategies for gathering customer feedback, addressing issues, and engaging customers. It provides tools in HubSpot that can be used to implement these strategies. Finally, it discusses how to create a feedback and advocacy program by identifying happy and unhappy customers, finding advocates, determining advocacy requests, and marketing advocates' work. The overall goal is to understand how customer service impacts business and learn best practices to reduce friction and increase momentum in the customer lifecycle.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps ...PR 20/20
The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.
In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
Marketers vs Creatives: Communication BreakdownVisually
This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working together.
In this webinar you'll learn:
- How content marketers use content
- Detailed stats on the creative-marketer relationship
- How to execute effective creative briefs and kick-offs
This document discusses how to create a predictable pipeline of new business leads using inbound marketing strategies rather than traditional outbound methods. It recommends setting goals for leads, traffic, and subscribers. Agencies should focus on creating high-quality content on targeted topics and formats, commit to regular publishing, and use calls-to-action and offers to fuel growth and capture traffic. When combined with some outbound efforts, an inbound marketing approach can help agencies develop qualified leads and opportunities from their own content over time.
This document discusses how businesses can grow using HubSpot's inbound methodology. It describes how HubSpot helps businesses attract the right visitors, convert leads and close customers so they become promoters. The document outlines HubSpot's all-in-one platform for marketing, sales, and customer relationship management. It explains how HubSpot can help marketing teams track return on investment for their spending, connect digital and offline customer data, and automate lead nurturing.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
Content marketing |Tips and Steps to Avoid itPinklemonade
This document provides a step-by-step guide to content marketing. It discusses defining content marketing, understanding why it matters, assembling the right team, using the right tools, creating and publishing content, distributing content, and analyzing results. It also lists 11 common mistakes to avoid, such as not doing groundwork, lacking a clear message, and failing to optimize content. The overall document offers strategic advice on how to effectively develop and implement a content marketing plan.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
The document discusses different types of questions that salespeople can ask prospects during a sales call:
1) Situation questions gather background facts about the prospect's current marketing efforts and budgets.
2) Problem questions explore issues, difficulties, and dissatisfactions with their current marketing in order to determine where the seller's product could help.
3) Implication questions force the prospect to consider how problems could impact their business if not addressed.
4) Need-payoff questions are designed to get the prospect to describe how the seller's product could specifically benefit them.
1) The speaker outlines a strategy for building a predictable and scalable sales machine by hiring the same type of successful salespeople, training them in the same way, providing the same quantity and quality of leads, and having them work leads using the same process.
2) Key aspects of the sales training process discussed are defining the sales methodology, using exams and certifications to measure consistency, and implementing a metrics-driven sales coaching approach.
3) The presentation promotes an inbound marketing approach using content like blogging, social media, and ebooks to generate leads at scale for the sales team to work consistently.
How productive are you? With content marketing evolving and ever-changing, with new tools coming out on a seemingly daily basis, as departments are restructuring and silos are breaking down - how do you manage your strategies while maintaining your productivity? On a recent #CMWorld twitter chat, our chat participants gave their insights on how they are productivity masters.
This slidedeck was presented in Q1 2018 to a professional network of communications and marketing professionals in Brussels, who mostly work with the European Union (EU).
Outline of Top 10 Useful Marketing Tools:
1. Analyse
2. Content
3. Design
4. Organise
5. Learn
SEO, content creation, and metrics are identified as important growth hacking trends for 2016. SEO involves creating quality content to improve search engine rankings and visibility. Content should add value for customers rather than just promoting products. Metrics are crucial for testing strategies and identifying what drives growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
This document discusses strategies for using HubSpot to provide remarkable customer service and turn customers into advocates. It begins with an introduction and agenda. It then discusses the importance of customer service, even for difficult customers, and statistics about the consequences of poor customer service. The document outlines strategies for gathering customer feedback, addressing issues, and engaging customers. It provides tools in HubSpot that can be used to implement these strategies. Finally, it discusses how to create a feedback and advocacy program by identifying happy and unhappy customers, finding advocates, determining advocacy requests, and marketing advocates' work. The overall goal is to understand how customer service impacts business and learn best practices to reduce friction and increase momentum in the customer lifecycle.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps ...PR 20/20
The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.
In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
Marketers vs Creatives: Communication BreakdownVisually
This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working together.
In this webinar you'll learn:
- How content marketers use content
- Detailed stats on the creative-marketer relationship
- How to execute effective creative briefs and kick-offs
This document discusses how to create a predictable pipeline of new business leads using inbound marketing strategies rather than traditional outbound methods. It recommends setting goals for leads, traffic, and subscribers. Agencies should focus on creating high-quality content on targeted topics and formats, commit to regular publishing, and use calls-to-action and offers to fuel growth and capture traffic. When combined with some outbound efforts, an inbound marketing approach can help agencies develop qualified leads and opportunities from their own content over time.
This document discusses how businesses can grow using HubSpot's inbound methodology. It describes how HubSpot helps businesses attract the right visitors, convert leads and close customers so they become promoters. The document outlines HubSpot's all-in-one platform for marketing, sales, and customer relationship management. It explains how HubSpot can help marketing teams track return on investment for their spending, connect digital and offline customer data, and automate lead nurturing.
The document provides an overview of content marketing fundamentals. It discusses that content marketing involves creating valuable, relevant content to attract and engage an audience in order to boost sales. It should not be confused with traditional marketing or low-quality content like outsourced SEO copywriting. The document outlines steps to develop an effective content marketing strategy, including defining target audiences and markets, creating different types of content, publishing and promoting content, and continuously optimizing efforts based on data and testing.
"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...L-SPARK
The document discusses building an effective revenue engine through demand generation, funnels, and smart marketing (smarketing). It emphasizes that in addition to a great product, companies need systems to improve processes and expand revenue operations to scale. It outlines three phases of evolution and provides tips on positioning, defining personas, content marketing, events, paid channels, partnerships, defining the sales funnel, qualifying leads, and handoff processes between marketing and sales. The overarching message is that companies need clarity, focus, and alignment across their marketing, sales, and customer success to build an effective revenue engine.
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
E book 38 essential quick cash strategiesmimosaPLANET
The document provides 38 strategies and tactics for improving cash flow and profitability. Some of the key strategies include increasing prices by 10% across the board, completing a profit model review to identify areas for improvement, increasing sales conversion rates through training and implementing sales processes, and increasing the average sale amount by upselling and cross-selling additional products and services. Additional tactics focus on improving cash flow by shortening credit terms, enforcing credit policies, and negotiating longer supplier payment terms.
Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should.
In this talk, you’ll learn:
Product marketing and branding strategies to help your business stand out, without needing to spend millions on advertising.
How to hyper-personalize your campaigns to touch people at every point in the buyer’s journey.
A go-to-market framework that you can apply right away.
Southern NH Hubspot User Group | Lead Generation EfficienciesStephanie McLaughlin
The document discusses lead generation strategies and inbound methodology. It begins with an agenda that includes defining inbound methodology, lead generation, and how to generate leads through content creation and mapping content to buyer personas and buyer journeys. It then discusses best practices for lead generation content, including keeping buyer personas in mind and building content based on the buyer's journey. Finally, it discusses ways to increase efficiency of lead generation such as mapping content, reusing existing content, promoting content, and analyzing metrics.
1) The document discusses how reducing marketing budgets during an economic downturn does not make sense. It notes that Singapore is entering an economic downturn, with GDP growth slowing.
2) It argues that cutting the marketing budget will result in lost sales that are difficult to regain, and may require even higher spending to make up for. The relationship between marketing spend and sales is proportional.
3) Instead of cutting budgets, the document recommends fine-tuning marketing strategies and focusing on revenue-generating activities. It also suggests hiring a full-service agency to handle marketing tasks more efficiently than trying to do it all in-house during difficult times.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
The document discusses Hubspot's inbound marketing system. It explains that outbound marketing methods like cold calling and print ads have become ineffective, while people now use the internet to research products. Hubspot turns websites into marketing machines by optimizing them for search engines and social media to attract qualified prospects. Businesses can then engage with visitors using Hubspot's software. It provides tools to identify keywords, track website visitors, and integrated reports to measure marketing efforts and improve over time. The summary concludes by stating Hubspot uses inbound marketing to help businesses engage customers and generate more qualified leads.
This document provides an overview of inbound marketing strategies in 4 steps: 1) Know your customer, 2) Craft an SEO strategy using keyword research and on-page optimization, 3) Create compelling content, and 4) Enable social channels like blogging, syndication, and communities. It emphasizes the importance of understanding customers, creating valuable content, and leveraging search and social channels to build relationships and achieve organic distribution through earned impressions.
This document provides guidance for agencies on driving website leads for clients through lead generation. It discusses proving value by generating leads within 30 days, driving the right leads by aligning with sales processes and buyer personas. It also reviews whether agencies have the necessary skills for premium content creation, landing page optimization, call-to-action buttons, blogging promotion, and social media promotion. Additional resources from HubSpot are also mentioned.
On September 27, 2018, Jeffrey Russo from HubSpot came in to town and gave our crowd of over 100 people a great recap of what was announced at Inbound 2018 just a few short weeks earlier.
Successful Marketing Starts with a StrategyKatie Spence
Once we’ve crafted a strategy for messaging to customers, Spry Ideas puts the nuts-and-bolts tactics in place that assure ROI on content dollars. Quite often we find companies have no clear objectives for their content and no way of measuring the ROI on content or social media spends. They just write more, tweet more, and hope for the best. Our well-executed content marketing strategies have clear goals and measurable returns. We also offer marketing automation solutions to provide enhanced efficiencies and expanded analytics for clients. You should know that your content is reaching buyers and impacting their buying journeys and we can show you how.
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Take a look at the top priorities for digital marketing in 2017. Including great tools & services to save time and make sure you’re at the top of your game.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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10 Signs You Need HubSpot Help
1. 10 Signs You Need
HUBSPOT HELP
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2. According to a Focus Research study,
of participants said they hadn’t
realized the full value of their
marketing automation investment.
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4. 1 You’re not posting
CONSISTENTLY.
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5. The inbound methodology says that you should post consistently, ideally
If you feel that content is falling through the cracks,
you may need to bring in content experts.
ONCE OR TWICE WEEKLY.
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6. The problem?
for many marketers to relinquish control of content.
IT’S REALLY TOUGH
(They may feel strongly that they have to protect
the “voice” of the brand.)
9. It’s a common misconception that inbound is
(*Not so. Really, blogging is part of a much bigger picture.
The same is true of social media, email marketing, etc.)
ALL ABOUT THAT BLOG.*
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10. you’re missing out on great
growth potential.
THE FULL PACKAGE,
MOST OF YOUR TIME
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If you feel that you’re spending
in one tool instead of immersing yourself in
11. An inbound marketing partner is trained in
ALL OF HUBSPOT’S TOOLS.*
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When you collaborate with an inbound marketing agency, you make
sure you reap the most benefits from your inbound investment.
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*At SparkReaction, for example,
WE BETA TEST ALL OF HUBSPOT’S
FANCY NEW ADDITIONS
before they’re even released. This means we’re
prepared to build out your marketing strategy with
new innovations and tools.
14. The key to inbound marketing’s success is
And with HubSpot’s powerful customer lifecycle
tools, there’s no reason not to have a great funnel.
YOUR FUNNEL
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15. If you aren’t generating traffic, converting
leads, and winning new customers,
with how you use HubSpot.
THERE’S A PROBLEM
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16. BUT WHERE?
A HubSpot partner can deep-dive into your
portal to audit where you’re falling short.
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19. If your buyer personas aren’t identified yet, or if you don’t think you’ve
HIT THE NAIL
ON THE HEAD,
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consider seeking the help of an inbound agency.
20. 5 You’re spending
TOO MUCH TIME
on daily HubSpot upkeep.
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21. Is it hard to allocate your time so that you can accomplish everything?
You’re constantly creating optimized content, studying
leads within your customer lifecycle stages, and crunching
the data to make meaningful improvements.
WE BELIEVE INBOUND IS A FULL-TIME JOB.
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22. GET YOUR HANDS MESSY?
Can you invest enough
time in HubSpot to
If not, you may need a partner.
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Our advice? Hire an inbound agency with a
FULL IN-HOUSE CREATIVE TEAM
(like SparkReaction.)
They’ll be able to invest time in all aspects of your portal,
create and design premium content, and much more.
25. But it’s only one part of inbound success — Lead
nurturing is a big piece of the puzzle, too.
(Nurture workflows are a simple way to prime leads in HubSpot.)
TRAFFIC IS DANDY.
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26. If you can’t upkeep your nurture strategies, let an agency
It’s a big gap in your funnel just begging to be fixed!
TAKE THE REIGNS.
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27. 7 Your website isn’t
GROWTH-DRIVEN.
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28. Gone are the days of static brochure websites.
is a comprehensive and strategic sales platform for your business.
THE NEW WEB STANDARD
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29. Your HubSpot website should serve as the hub for your
an integral part of marketing to prospects.
ENTIRE STRATEGY —
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30. If you’re not selling,
Consider talking to an inbound website partner if you haven’t yet
united your website and inbound marketing strategies.
YOU’RE MISSING OUT.
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$$
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In Hubspot, you can connect all those parts in the Campaigns tool.
MOVING PARTS.
A successful campaign involves many
33. What are those parts?
...and one missing link may break the whole chain.
SITE PAGES, SOCIAL POSTS,
SEO EFFORTS, LANDING
PAGES, NURTURE EMAILS...
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34. Do you utilize several campaigns in your marketing strategy, and do you have time to
If not, it may be time for a HubSpot-certified expert to take
control and guide your portal’s campaigns to success.
CRAFT EVERY SINGLE PIECE?
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35. 9YOU’RE UNSURE
how to read or act upon
DATA REPORTS.
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36. ARE YOU NIMBLE AND REACTIVE
HubSpot has a wealth of data available
for you to nail your campaigns.
to that data?
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37. In other words, are you chewing on your pencil when you should be
HubSpot is powerful, but the data is a lot to crunch — and maybe
you see the reporting dashboard as a mess, not a roadmap.
REWRITING YOUR STRATEGY?
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38. If you’re unsure how to determine
when your monthly data rolls in,
you’d benefit from the trained
eyes of a strategic inbound
marketing partner.
“WHAT’S NEXT?”
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40. Many of our clients were blogging,
creating landing pages, and posting
on social media —
BUT SOMETHING
WAS AMISS.
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41. They didn’t realize problem areas until we conducted an
By patching these holes, they generated amazing results.
HubSpot is built so you can completely master your funnel.
You deserve to reap great ROI too!
IN-DEPTH MARKETING AUDIT.
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42. (They can reveal problems in your marketing funnel
you didn’t even know existed.)
LESS THAN STELLAR
If you’re generating
results, it’s wise to let an inbound expert step in.
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43. HubSpot has amazing tools to help your business.
But as you’ve probably realized, successful inbound
marketing requires a lot of work and dedicated time.
TAKEAWAY
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44. If important inbound functions or results are
you need HubSpot help! Choose a partner who is highly certified
and can prove results — and whom you enjoy working with,
since you’ll be working closely together.
SLIPPING THROUGH THE CRACKS,
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45. Do you want all of your
HUBSPOT STRATEGY QUESTIONS
ANSWERED FOR FREE?
Visit us at info.sparkreaction.com/get-hubspot-help
for a free, personal HubSpot Q&A —
no strings attached.