Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
How Lead Generation has Changed in 2017Peter Caddick
How we generate leads is changing at a rapid pace. These slides by Sella look at how lead generation has changed in 2017 and gives you tips on how you can keep up!
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsKissmetrics on SlideShare
Can you confidently say to every client - for every $1 you spend with me, you are going to get $X back in revenue? The truth is, most marketers can’t see metrics all the way through to revenue. And the key for growth is having visibility into the right metrics so you can recommend the right optimizations to your clients.
In this webinar, analytics experts at Kissmetrics will teach you 3 ways to help your advertisers increase conversions and revenue. At the end of this webinar, you’ll be able to talk intelligently with your clients about how analytics can help them:
Measure the direct impact that campaigns have on revenue and profit
Recommend the best optimizations that will lead to your clients' goals
Understand where their best customers come from and what drives the highest conversion rates: like specific campaigns, channels, and product features
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
How Lead Generation has Changed in 2017Peter Caddick
How we generate leads is changing at a rapid pace. These slides by Sella look at how lead generation has changed in 2017 and gives you tips on how you can keep up!
Analytics Toolkit: 3 Ways to Increase Conversions and Revenue for Your ClientsKissmetrics on SlideShare
Can you confidently say to every client - for every $1 you spend with me, you are going to get $X back in revenue? The truth is, most marketers can’t see metrics all the way through to revenue. And the key for growth is having visibility into the right metrics so you can recommend the right optimizations to your clients.
In this webinar, analytics experts at Kissmetrics will teach you 3 ways to help your advertisers increase conversions and revenue. At the end of this webinar, you’ll be able to talk intelligently with your clients about how analytics can help them:
Measure the direct impact that campaigns have on revenue and profit
Recommend the best optimizations that will lead to your clients' goals
Understand where their best customers come from and what drives the highest conversion rates: like specific campaigns, channels, and product features
Setting Yourself up for Success: Building an Analytics Schema and Data Dictio...Kissmetrics on SlideShare
If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.
We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:
Surfacing key business questions to inform your metrics
Creating an analytics schema to describe all your events and properties
Adding a data dictionary so that the entire organization will be on the same page
Best practices for adding properties to the user identity to track events for easy report generation
Why Content? Buyers want to feel connected to a brand before and beyond purchase.
SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content.
BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.”
By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS
THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES
How to Create Non- Promotional Content That Drives ROI
CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE
THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel.
THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content
A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation
HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK
WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)?
TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags
CREATE MINI CAMPAIGNS
THE CONTENT FUNNEL
A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST
A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT
Qualitative & Quantitative Metrics to Track Content ROI
THE WHY Why do BOTH matter?
WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement
THE CONTENT FUNNEL New Clients
THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers
THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust
THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement
MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions.
THE TIME VALUE OF CONTENT: OUR NUMBERS
QUANTITATIVE ROI
2sales generated as a direct result of content
QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Growth hacking - Content marketing
enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy)
www.engaging-project.eu
Slide set: 3.
How To Spy On Your Website Visitors Using HubSpotHubSpot
Businesses often miss out on opportunities for engaging with prospects and leads that are already on their site. In this economy it makes so much sense to try to squeeze more out of your existing site visitors as new audience acquisition is the bulk of most marketing expenses. Are you aware which of your leads have come back to your site? How are you engaging repeat visitors to improve conversion and close more business?
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Growth hacking panel hosted by Kellogg MBA Mark Andersen
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
Customer-First Marketing: How the Global Leadership Summit created a testing ...MECLABS Institute
You can just use your multi-channel marketing efforts to attract more sales and donations.
Or you can use them to attract more sales and donations while learning valuable lessons on how to better serve your customers to improve results throughout your organization.
In this session, Daniel Burstein, Senior Director, Content, MECLABS Institute, will discuss how to create a customer-first optimization and testing culture while improving experimentation results on your homepage, landing pages, emails and PPC ads with a marketing leader who has traveled down that road before you – John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how:
• The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
• Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
• The Global Leadership Summit increased event registrations through PPC by 300%
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
What Every Content Marketer Needs To Know About Content CurationShana Pilewski
Content curation has become the preferred strategy to attract and build long-term relationships with customers. This crucial and informative white paper demystifies content curation so that more marketers, like you, can save time and resources while leveraging "the noise" to generate meaningful customer engagement.
Join our Content Marketing Newsletter for weekly insights, industry news, best practices and tips: http://eepurl.com/VDUEn
Growth hacking - Content marketing
enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy)
www.engaging-project.eu
Slide set: 3.
Growth Hacking @ Sup de Pub International Track — part 2Maxime Pico
Slides of the second part of my lecture on Growth Hacking at Sup de Pub in December 2016. It covers: how to craft growth engines, funnels and customer lifecycles, the growth hacking methodology, A/B testing, different tactics and LOADS of tools that I love for content creation, distribution and automation.
Masterclass growth hacking by startup42 at schoolabMaxime Pico
The slides of my presentation at Schoolab for the Masterclass growth hacking. There's everything you need to know to tune your product, fine the methodologies and techniques to eventually hack your growth. The last piece needed is your sweat :D
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
How-To Skyrocket Website Traffic in 3 Simple StepsBrian Downard
Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
Construct a Lean Content Marketing Machine in 7 StepsOmar Mohout
The fast track to credibility is content that vouches for your expertise. With just eight hours and $135, you can create SEO-optimized content for multiple distribution channels and jumpstart your position as the Go-To Person in your field.
Building material for your audience takes a simple seven steps. By outsourcing key elements, you not only increase the appeal -- and the likelihood you capture viewers -- but you also save time. Extra time allows for extra content. Assuming the quality is top notch, the more content you produce, the greater your chance to cast yourself as an expert.
In an easy Seven Steps you, too, can construct a Lean Content Building Machine that showcases your ability and converts you into a bona-fide expert.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Growth hacking: the growth hacker guide to analytics: how to get to data-dri...Eveline Smet
This presentation will introduce anyone with a growth hacking mindset in using analytics to grow their business. I will address setting up actionable goals, choosing the OMTM, the conversion funnel, reporting and experimenting.
Growth hacking / Gamification - Case study (7)Tomislav Rozman
Growth hacking - Case study
enGaging project, slides from Gamification and Growth hacking academy training in Ancona (Italy)
www.engaging-project.eu
Slide set: 7.
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
Première partie de l'intervention faite à Sup De Pub pour la promo de M2 2016 sur le sujet du Growth Hacking. Dedans on parle de startups, lean startup, de growth hacking et d'analytics.
10 Growth Hacking Strategies for StartupsBrian Downard
If your looking for some effective early-traction growth strategies, check out these 10 super actionable growth hacks. This deck includes 10 great ways you can maximize your customer / user acquisition. Let me know what you think in the comment section!
The "Genesis: Idea Stage" ebook explains the phase where the journey starts for every startup: the idea stage. This eBook is the first part of the "Startup Master Class" series covering the idea, problem/solution fit, product/market fit and scaling stages.
Imagine a culture where the input of the whole organization turns an individual idea into a user story in just a couple of hours, where everybody's goal is to make the customer’s job easier and more effective, and where you work on projects you love instead of projects you loathe. A great coding culture concentrates on making developers productive and happy by removing unnecessary overhead, bringing autonomous teams together, helping the individual programmer to innovate, and raising awareness among developers about how to create better code.
I will talk about how to establish and foster a strong engineering-focused culture that scales from a small team to a huge organization with hundreds of developers. I'll give lots of examples from our experience at Atlassian to show that once you're working in a great coding culture, you won't want to work anywhere else.
https://www.youtube.com/watch?v=TAk04-_M-JM&feature=youtu.be
Learn step-by-step how you can dramatically increase your audience of subscribers, leads, customers and fans by adding a few simple (and free) types of marketing strategies to the mix.
Growth Hacking skills will help you beat your competition and keep growing!
Rohan runs you through some of the case studies, learnings and tricks he has learned along the way as a Growth Hacker.
Content:
1. What is Growth Hacking?
2. Success stories: Dropbox, Buffer, Paypal, Twitter
3. Growth Hacking Problem Solving
4. Growth Hacking as Service
Sean Ellis (CEO of GrowthHackers) coined the term "growth hacker" in 2010:
"Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Andrew Chen’s (leading GH at Uber) definition:
"Growth Hacker is the new VP Marketing. Growth Hackers are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."
If you have an eCommerce website those areas could be:
Customer Acquisition – bringing people to your website.
Customer Engagement – people finding your product.
Customer Activation – people registering and buying the product.
Customer Retention – people returning and buying something again.
You can achieve the Growth Hacking Goal by using various Growth Hacking Approaches.
For Retention it could be — email notifications, retargeting, loyalty cards.
Inside of the email notifications approach, you can try such Growth Hacking Techniques as “thank you” emails, email notifications for similar products, or emails with information about discounts.
Growth Hacker is a cross-functional, multi-tasking person focused on achieving a certain objective.
It can be a programmer with an excellent understanding of marketing and analytics, but also a marketer with strong programming skills.
The skills required for this profession are actually a combination of marketing, data analyzing, product understanding, and creative and analytical thinking. Combined together, they need to provide you with a solution that might have been overlooked by others.
Growth Hacking vs. Marketing
— All successful growth hackers are marketers, but not all marketers are growth hackers
Digital marketing teams are usually composed of non-technical people that often rely on developers, designers, and data scientists to implement their ideas. On the other hand, growth hacking teams are made of people that generate ideas and execute them from start to finish (wegrowth.com)
— Growth hacking is experiment driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort (Morgan Brown, COO of Inman News)
— Growth hacking does not separate product design and product effectiveness from marketing (Ryan Holiday, marketer and entrepreneur)
Presentation powered by Nestim Gmbh
Digital marketing is the advancement of your organization or brand using one or more of the various digital channels, such as email, cellular phones, social networks and the like. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games
What services we provide for growth hacking?
We a bunch of professional found growth hacking agency , Based in Bangalore, Growthvalleys specializes in Growth Hacking & Digital Marketing processes, driven from data insights and quantified through traction testing. We use various types of marketing and product iterations — content marketing, social media marketing, paid ads, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. We help in the areas that have highest impact on your growth covered like:-
Acquisition :- Test out different user acquisition channels and scale the best performing ones.
Activation :- Driving Signups or registration by pushing to use for the services.
Retention :- Tactics to pull users back to your product and ensure frequent usage.
Referral :- Incentive’s user to use your product and services by various product marketing referral activities.
Revenue :- Increase revenue by hacking the 4 stages to pull users back to your product and ensure purchase to the marketing decisions.
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
Getting traction at a huge, viral scale is the holy grail, every entrepreneur is running after. Let's learn Growth hacking which uses creativity, analytical thinking and social metrics to sell products and gain exposure, in this latest event from W2E. We'll try to understand the various elements of being viral and learn ways, tips & tricks to gain customers and users at high speed.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
This presentation goes in depth into the funnel (and growth loops). It was presented as part of a workshop for Skillful. It covers acquisition, activation, retention, referral, and revenue and goes in depth on examples of each.
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
Predstavitev (keynote) na konferenci Zlati kamen 2019 - Občine prihodnosti, 7. 3. 2019:
Pametna mesta, tehnologije, standardi, primeri študentskih projektov, študijski program Menedžment pametnih mest, DOBA fakulteta, igrifikacija učenja
Sustainability, social innovations and information technologyTomislav Rozman
Is a bitcoin a social innovation? Is it sustainable? It depends on the point of view. Who is a sustainable leader? Can you learn about it to become one?
A result of TeachSus project, presented on 15. Feb. 2019 in Ljubljana, Slovenia (Multiplier Event).
Growth hacking and gamification - presentation Tomislav Rozman
3 examples of gamification and the results of the analysis among the incubators. PBL, journey, mission, quest, online learning course.
Presented at the conference in Zadar, Sept. 2017
By enGaging project.
Pregledno gradivo za predmet "Poslovna informatika"
6. del: Podatkovna baza, E-R modeliranje, tabele, entitete, povezave, poročila, vnosne maske, OpenOffice Base
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
Pregledno gradivo za predmet "Poslovna informatika"
5. del: informacijska varnost, neprekinjeno delovanje, gesla, arhiviranje, zaunost, dostop, socialno inženirstvo, e-pošta, virusi, piratstvo, avtorske pravice
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
Poslovna informatika 4: Razvoj in management informatikeTomislav Rozman
Pregledno gradivo za predmet "Poslovna informatika"
4. del: razvoj informacijskih sistemov, specifikacija zahtev, analiza, načrtovanje, management informatike, informacijska arhitektura, licenciranje
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
Poslovna informatika 3: e-poslovanje in digitalizacijaTomislav Rozman
Pregledno gradivo za predmet "Poslovna informatika"
3. del: e-poslovanje, B2B, B2C, B2A, e-plačevanje, informacijski razvoj podjetja
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
Poslovna informatika 2: Podpora upravljanju in infomacijska analizaTomislav Rozman
Pregledno gradivo za predmet "Poslovna informatika"
2. del: podpora upravljanju, podatkovno modeliranje, podatkovne kocke, informacijska analiza, OLAP
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
Pregledno gradivo za predmet "Poslovna informatika"
1. del: uvod v poslovno informatiko, poslovni informacijski sistemi, terminologija, podpora upravljanju
Dodiplomski študij, DOBA Fakulteta za uporabne poslovne in družbene študije Maribor
5 tips - how to become irreplaceable member of any project teamTomislav Rozman
I'm participating in several international projects (for more than 15 years) and I can assure you if you ignore these 5 tips, you will make someone's life ... very unpleasant.
Managing your inbox is easy, right?
Your employees know how to communicate, right?
Your contacts are responsive, never lost emails, don’t have excuses, right?
See the example of email management strategy and processes.
The slideshow includes overview of EU project proposal preparation process. It is specific to Erasmus+ Key Action 2 - Strategic partnerships. Proposal preparation process for other calls may vary.
Achieving sustainable development by integrating it into the business proces...Tomislav Rozman
The purpose of the article is to present an approach how to integrate sustainability related topics into an organization’s management system. As a starting point and connecting tissue, we use a process-oriented approach (BPM) for managing companies and then apply sustainability dimensions (economic, ecologic, and social) to it. Using this approach we do not change existing or already established management systems of companies, but we adapt it by modifying company vision, strategy and most importantly, management and core processes.
Integrating sustainability related processes into organization management system prevents “fire-fighting” and ad-hoc activities, which are performed by companies to comply with the increasing number of sustainability related standards.
In addition, we present two managerial trainings (business process management and sustainability management), which when combined, will enable managers to adapt to today’s highly competitive business environment.
The concept presented here is a novel approach under the ECQA (European Certification and Qualification Organization), which will allow on-demand clustering of managerial skills and trainings (BPM and sustainability management).
The results presented are particularly useful for process analysts, quality managers, sustainability managers, social responsibility managers and similar professional profiles in order to improve their companies’ activities and processes with respect to the sustainable development values.
Research processes (partial) - Project BPM in higher education institutionsTomislav Rozman
What is HEI-UP?
HEI-UP (Improving Business Processes in Higher Education Institutions) is a European project focused on upgrading BPM in HE (higher education) institutions through a common managerial model and offering an e-learning course for HEI managers under the umbrella of the European Certification and Qualification Association (ECQA).
Why business processes?
Business process management (BPM) has been argued to be a more effective and efficient way of managing organizations than a traditional hierarchical management approach.
Today, the most successful universities are business-oriented. An efficient BPM builds up an ideal environment for achieving a high level of pedagogical, research and administrative staff, and above all, student satisfaction.
What's in there for you and your institution?
The HEI-UP project gives you the opportunity to:
● Learn from and contribute to the managerial model developed within the project
● Become more aware of internal managerial efficiency through the tools and support provided
● Successfully align your business processes with the demands and needs of your students and faculty and
● Have free access to the BPM framework developed in the HEI-UP project.
What is expected from you?
We believe in the potentials and creative spirit of professional communities, so we expect that you:
● Engage in conversation with academics and BPM practitioners by sharing
good practices and challenges you or your institution have in relation to BPM,
● Share your BPM related research findings and thus contribute to BPM research or just exchange research ideas with fellow researchers or simply
● Observe and try to get out something good for your institution.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Growth hacking - the basic process (1)
1. This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 4.0 International License.
2.
3. •
•
•
More web page visitors, followers, readers, commenters, enthusiasts, … which eventually turn
into paying customers.
•
4. “Growth hacker is a hybrid between a marketer and coder”, andrewchen.co
“Growth hacker is just a new name for a business owner who is trying to survive and uses
information technology and various motivation techniques”, me
5.
6. 1. Great product / service +
great business model
2. Social media
marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue
Experimentingwith
marketingand
product
Users come to your web site
from various channels
Users enjoy and perform some
action of your web site (e.g.
register, download,...
Users return for more
Users recommend your
product/service to othersReferring
Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacker figures out how
to move to the next step
Reinvsting
7. Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacking
analytics (KPIs)
Conversion rates
Acquisition of users
Activation of users
Retention of users
Generate revenue
Number of visits, length
of stay
Number of actions:
registrations,
downloads, sign-ups
Number returns,
email clicks, replies
Number of
purchases
1%
3%
5-30%
70-100%
Referring
Number
referrals,
shares,...
Data
analytics
16. 1.
2.
1. Great product / service + great
business model
2. Social media marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue
17.
18. 1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter
https://twitter.com/engagingproject
2. Subscribe to the newsletter on the project web page (now we have your
contact and we’ll spam you. Just kidding.)
3. Occasionally receive project newsletters (pretty boring, right?)
4. Wait for the invitation for self-assessment test (a little better, right?)
5. Wait for the online course about Gamification and Growth hacking (awesome,
right?)
6. Become gamifier and growth-hacker (mind blowing, right?)
yes
? no