11. Inbound Marketing is About Content…
12. … and Context
By publishing the right content in the right place at the right time,
your marketing becomes relevant and helpful to your customers,
Now that’s marketing people can love.
13. It’s Multi-Channel Marketing
Inbound Marketing is multi-channel by nature because it approaches
people where they are, in the channel where they want to interact with
14. The Inbound Funnel
Create blog content, search engine
optimize (SEO) your content, and
promote it on social media sites.
Place calls-to-action throughout your website
to drive visitors to landing pages with forms.
Visitors fill out the forms to get whatever you’re
offering and become leads.
Send your leads automated emails to drive them
along your buying cycle. Provide your sales team with
lead intelligence so they can make more effective
Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for
19. How To Make Inbound Successfully Work…
There are so many channels, and a different tool for
each channel. Trying to manage a campaign across
all these different platforms can take up a lot of time
and resources –
And that lowers effectiveness.
That’s where we come in.
21. Who We Are
is the world’s #1 marketing platform
designed to replace the world’s interruptive and annoying
marketing with marketing people love.
Nearly 10,000 customers in 56 countries use HubSpot’s
software and award winning services and support to attract,
connect, engage, and delight visitors, leads, and customers.
22. All-In-One Software:
Inbound Marketing + Marketing Automation
23. Integrated Platform: All the Tools in One Place
24. "The all-in-one aspect gives me the
necessary tools and analytics to manage
inbound efforts from one dashboard. Quick
and easy integration into Salesforce.com
provides the sales team useful info on
leads. The training (both on-boarding and
free ongoing training) are invaluable."
Mark Pendleton, Channel Marketing, NEC