This document discusses tangible and intangible returns on investment (ROI) from social media. It provides examples of tangible ROI metrics like website traffic and leads generated from social platforms. Intangible ROI includes expanding brand reach and awareness through followers, subscribers, and engagement on sites like blogs, email lists, and Twitter. The document emphasizes measuring both tangible conversions and intangible engagement impacts.

1. Social Media ROI
Twitter.com/bhalligan

2. Marketers Doing Marketing

3. People Blocking Marketing
Can Spam Act Signed into Law

4. People Don’t Need Marketing

5. Tangible ROI -- Trending

6. Tangible ROI Tracking
Distribution of October Referrals to HubSpot.com

7. Tangible ROI Tracking
Visitors
Prospects
Leads
Opps
Cust

8. Intangible ROI – “Reach”
7,000 Blog Subscribers
90,000 Opt-In Emails
500,000 Reports Top 100 100,000 Reports
Marketing Blog
1,500 Members ProMarketers 13,000 Members ProMarketers
11,000 Followers @Grader
30,000 Reports 1,200 Followers @HubSpot

9. Intangible ROI – “Brand”
Brand Mentions Meme Mentions
(i.e HubSpot) (i.e. Inbound Marketing)

10. Intangible ROI – Engagement
30 sources / 4 people
Fast conversations
Prior To “Sales” call

12. Thank you………………..twitter.com/bhalligan