Marketing plan
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Marketing Plan designed for an online shopping app - CheapShop for a Marketing Project as a requirement for Marketing Internship by Kandukuri Sai Omkar (BITS Pilani K.K Birla Goa Campus) under Prof. Sameer Mathur (IIM Lucknow)
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Marketing strategy
The document outlines a marketing strategy for a new fitness app called "Get. Set. Fit". It aims to increase the app's reach and downloads by making it more convenient and personalized. Key points include targeting fitness enthusiasts ages 25-54, offering both free and paid versions, tracking user progress, and collaborating with brands like Nike. The strategy involves market research, rewards/motivation, and promoting the paid app through the free version's advertisements. The goal is to achieve 100,000 downloads within 6 months across different app stores.
Online marketing strategy of Food Panda
Foodpanda is an online food delivery service operating in over 40 countries. It allows users to order food from local restaurants via its website or mobile app. The presentation discusses Foodpanda's business goals of becoming the market leader in every market. It analyzes Foodpanda's competitors, conducts a SWOT analysis, and outlines strategies for marketing through social media, mobile apps, and promotional campaigns.
Appsvswebsites2
A survey of 500 small businesses with both mobile apps and websites found that most reported higher returns on investment, customer preference and acquisition, and loyalty from mobile apps over mobile websites. Specifically, 73% reported higher returns, 81% said customers preferred apps, and 86% found apps better for retaining repeat customers. However, the document concludes that both mobile apps and websites are important for a complete mobile marketing strategy.
Apps
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
Final project - BeyondDeal
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The Easy-Health App: Market Plan
The Easy-Health App aims to help people live easier lives by providing efficient search of nearby doctors and wait-free checkups. The app allows users to select doctors based on filters like price and specialty, book appointments, and wait less than an hour for doctor approval. The free version offers basic services while the premium version provides additional benefits like discounted medicines and health articles. The market plan details expansion goals, revenue strategies, and promotion tactics to grow the app's customer base and collaborations with doctors and medical services.
The Definitive Guide to CPI Campaign Optimization
This webinar discusses optimizing mobile app installation campaigns on the Appnext platform. It covers setting up campaigns with optimal targeting including geography, creative design, and publisher selection. Major optimization strategies discussed are adjusting campaigns by geographic region, using different creatives and localization, and managing campaigns by individual publisher performance. The webinar provides tips for marketers to refine their campaigns over time through testing different approaches.
Agora - A Marketing Plan
This document proposes a new Android app to help roadside vegetable and fruit vendors in India. The app would allow vendors to easily update prices, select the items they are selling, create bills for customers, and offer discounts. Key features include supporting multiple Indian languages, working offline without internet, and being lightweight to run on low-end smartphones. The goals are to bring more vendors onto the platform within a year and help them while avoiding losses from small pricing discrepancies. Initial earnings will be low but customer understanding and value of the app is expected to grow over time. The strategy is to start small, test the app, innovate based on feedback, and employ community building tactics and emotional branding.
Marketing Plan for an App:Ratez
CREATED BY TRIJYA SAINI,COLLEGE OF TECHNOLOGY,PANTNAGAR DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR,IIM LUCKNOW.
Grocery list mobile app group final
The document describes a proposed grocery list app called Simple Shopper TT that would allow users to digitally create and manage grocery lists on their BlackBerry devices. The app would partner with the grocery store chain HILO and recipe website Simply Trini Cooking. It would provide features like barcode scanning, push notifications of sales, and categorization of items by aisle, recipe, or budget. The developers plan to pilot the app at an HILO location in St. Augustine and generate revenue through partnerships and paid search listings rather than charging users.
Grocery list app group final[1]
The document provides details about a proposed grocery list app called Simple Shopper TT that would be developed for the Blackberry platform and leased to the grocery store chain HILO. The app would allow users to digitally create and manage grocery lists, search product databases, receive notifications about deals, and scan product barcodes directly into their lists. The developers plan to focus promotion and pilot efforts on the HILO location in St. Augustine to drive initial adoption and provide feedback.
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Marketing plan
- 2. ONLINE SHOPPING – A NEW TREND
- 3. THINGS ARE NOT CHEAP ONLINE But They are : • TIME SAVING • MANY VARIETIES OF PRODUCTS • EFFICIENT
- 4. TIRED OF SEARCHING IN EACH APP?
- 7. Executive Summary • We use lot of apps while shopping. • We compares the prices is all apps before buying a product. What if we have all the comparisons and buying in a single app?
- 8. Executive Summary CheapShop – A Shopping App • A solution to Online Shopping. • Place where all the comparisons happen.
- 9. Executive Summary CheapShop – A Shopping App • People can set their preference and get alerts immediately as soon as the price drops • Order immediately with just a click. • User friendly and is more efficient
- 12. WIDE VARIETY OF PRODUCTS,CATEGORIES AND PRICE COMPARISON PLATFORMS WITH IN THE APP SINCE IT IS NOT A CONFINED AREA
- 14. EFFORTS AND WEAKNESSES Efforts: • Regular synchronisation with all the prices in other apps. • Periodic updation of the offers and coupons of other platforms. • Keeping up with the availability and deliveries of the products of all the categories. Weaknesses: • Similar price comparison apps with more platforms in them. • Sophisticated changes to be done in consideration to sites present in the app.
- 16. • Main Aim is to easy the online shopping experience. • Bring all the shopping apps to a single platform. • Compare prices and provide cheaper and affordable options. Goals
- 17. • Provide notifications to users as soon as price drops in any site. • To cover customers of all ages. • To spread in other countries since online shopping is popular. • To be partnered with shopping sites and app to provide more preferences and categories with better delivery options. Goals
- 19. Strategy Ease of Usage Faster comparison results One click away from your order Instant Alert Customer reviews and recommendations listed on all the websites Specialized App Coupon Codes and Offers
- 21. Positioning POP • User’s price preference – Buying at Cheaper Price. • Contains most of the popular online shopping website results. • Contains most of the categories of products available online. • Quicker price comparison and delivery options. POD • Reviews, Ratings and recommendations form the customers regarding the product and delivery experience. • Notifications about the price drop to maintain rapport and updating information.
- 23. Tactics to increase efficiency Optimized search and size of the App Regular app updates and Bug fixes. Easier navigation and user interface for premium users.
- 24. Free and Premium features Free features: • Email or SMS preferred setting • Periodic alerts fro price drops. • Price Comparison of products from limited number of sites. Premium features: • No Ads • Immediate alerts for price drops. • Compare price listing and recommend cheaper ones. • Custom themes
- 25. Pricing Free users get good options with limited comparisons. Premium costs 5-10$ more due to additional features and design
- 29. Implementation • A platform where online shopping websites are to be connected. • High security is one of the criteria since when users agree to buy a product it orders instantly through credit/debit card. • Pricing and tracking details should be done every minute
- 31. • The performance depends on number downloads. • Number of orders in a given period of time should be increasing every month. • Number of users using the app per day . • Number of sites and apps hosted for comparison. • Ratings and reviews also adds while evaluating. Performance Evaluation
- 32. Exhibit
- 33. CheapShop
- 34. DISCLAIMER Created by Kandukuri Sai Omkar, BITS Pilani K.K Birla Goa Campus during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.