The document proposes developing a mobile app for West Marine Pro customers to more quickly obtain pro pricing information when shopping in stores. Key features of the proposed app include allowing customers to scan product barcodes to view pro pricing on their mobile devices. Research found the app would save customers time and increase satisfaction and spending. A cost-benefit analysis estimates the app could increase annual revenue per customer by $7,600. Success would be measured by app usage and downloads, increased spending, and customer feedback.