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Apps VS Mobile Websites
Which is better?
Bizness Apps Survey
•

Bizness Apps surveyed over 500 small
business owners with both a mobile app and a
mobile website to determine which returned a
higher return on investment.

•

The results showed that both mobile apps and
mobile websites are important pieces of a
small business mobile marketing strategy.
Which returned a high return on investment?

73%

27%

said mobile
app

said mobile
website
Which do your customer prefer?

81%

19%

said mobile
app

said mobile
website
Which is best for getting new customers?

75%

25%

said mobile
app

said mobile
website
Which is best for repeat customers?

86%

14%

said mobile
app

said mobile
website
Top reasons for a mobile app?
To Stand Out
8%

Other
7%

Improved
Communication
10%

Customer
Loyalty
41%
Increased
Revenue
15%
Customer
Service
19%
Which has higher usage?

67%

43%

said mobile
app

said mobile
website
Which is most important?

10%

9%

said mobile
app

said mobile
website

81% said both equally important
Push notification open rates
versus email marketing:

97%

27%

push
notifications/SMS

email marketing
Losing Customers
•

Without having both a mobile website and
mobile app, you are losing at least ¼ of your
customer’s share of mind!
Mobile Only Users
•

By 2015, more than 780 million people will be
mobile only users, not owning a laptop or
desktop computer

•

68% of customers prefer mobile websites over
full desktop versions

•

Viewable by anyone with a mobile browser
Mobile Websites
•

Developed with standard web development
tools and technologies.

•

Built once and deployed for all devices.

•

Typically, but not always, less expensive than
app development.

•

Publish as a website. Immediate availability.
Mobile Websites
•

Viewable with any mobile browser. No
distribution required.

•

No installation required. Web-based.

•

Easily updated and changes are immediate with a
browser refresh.

•

Can be found through a standard search. Primary
website can redirect to a mobile-optimized
version when mobile is detected.
Mobile Apps
•

Viewable by individuals within the appropriate
device.

•

Capable of very robust user experiences.

•

Superior Graphics - may be stored locally.
Effects & animations are limited only by
device computing power and memory.
Mobile Apps
•

Unlimited access to hardware functionality.
Camera, accelerometer, microphone, GPS, etc.

•

When built for distinct operating systems and devices
(native code), unique programming languages and
software development kits are required. Crossplatform solutions available for deploying to various
app stores.

•

Built for individual devices and operating systems. May
require multiple developers with different
proficiencies.
Mobile Apps
•

Typically, but not always, more expensive, especially
when multiple devices or operating systems are
targeted.

•

May require a submission process. Users must
download and install prior to use.

•

Download and installation required.

•

Download and installed from website or marketplace.
Mobile Apps
•

iTunes requires a resubmission process. May
require multiple development resources if
updates are required for multiple devices and
operating systems.

•

Easy to charge for apps, using the available app
marketplaces.

•

Typically found through an app store search or
linked to from a website.
Why Mobile Apps?
•
•

FACT: Your customers prefer apps over mobile websites.
Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
But I want a mobile website?
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.
Why Our Company?
We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use
•
Information
App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…
Links to social networks
•

Customers can link to your social media pages.

•

Increase Facebook fans.

•

Increase Twitter followers.

•

Approximately 40% of social
media users access their
accounts through mobile
devices.
Loyalty Coupons
•

GPS coupons
– When at your location, customers
can ‘check in’ and receive bonuses.

•

QR code coupons
– Used to replace stamp cards.
– Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty
Monitor Study)
Live Updating
•

Take full control over your apps content!

•

App can update
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Everything inside
the app!
Push Notifications
•

•

Update your customers instantly
– Special offers, updates, happy hours.
Push notifications break the barrier
between you and your customers
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month
Many Other Great Features
Our Pricing
•
•
•
•
•

Professional app design & set up fee: $1000
Monthly hosting fee: $50/month
UNLIMTED Push Notifications
UNLIMITED App Downloads
~$50,000 Value – Seriously!
How to get started

•

For more info:

•

Visit our website at: TheBrandBasket.com

•

Email Us at: info@thebrandbasket.com

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Apps vs Mobile Websites

  • 1. Apps VS Mobile Websites Which is better?
  • 2. Bizness Apps Survey • Bizness Apps surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
  • 3. Which returned a high return on investment? 73% 27% said mobile app said mobile website
  • 4. Which do your customer prefer? 81% 19% said mobile app said mobile website
  • 5. Which is best for getting new customers? 75% 25% said mobile app said mobile website
  • 6. Which is best for repeat customers? 86% 14% said mobile app said mobile website
  • 7. Top reasons for a mobile app? To Stand Out 8% Other 7% Improved Communication 10% Customer Loyalty 41% Increased Revenue 15% Customer Service 19%
  • 8. Which has higher usage? 67% 43% said mobile app said mobile website
  • 9. Which is most important? 10% 9% said mobile app said mobile website 81% said both equally important
  • 10. Push notification open rates versus email marketing: 97% 27% push notifications/SMS email marketing
  • 11. Losing Customers • Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
  • 12. Mobile Only Users • By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer • 68% of customers prefer mobile websites over full desktop versions • Viewable by anyone with a mobile browser
  • 13. Mobile Websites • Developed with standard web development tools and technologies. • Built once and deployed for all devices. • Typically, but not always, less expensive than app development. • Publish as a website. Immediate availability.
  • 14. Mobile Websites • Viewable with any mobile browser. No distribution required. • No installation required. Web-based. • Easily updated and changes are immediate with a browser refresh. • Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected.
  • 15. Mobile Apps • Viewable by individuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
  • 16. Mobile Apps • Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Crossplatform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
  • 17. Mobile Apps • Typically, but not always, more expensive, especially when multiple devices or operating systems are targeted. • May require a submission process. Users must download and install prior to use. • Download and installation required. • Download and installed from website or marketplace.
  • 18. Mobile Apps • iTunes requires a resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems. • Easy to charge for apps, using the available app marketplaces. • Typically found through an app store search or linked to from a website.
  • 19. Why Mobile Apps? • • FACT: Your customers prefer apps over mobile websites. Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
  • 20. But I want a mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. • Complete mobile marketing solution.
  • 21. Why Our Company? We make mobilizing your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use •
  • 22. Information App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
  • 23. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
  • 24. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
  • 25. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
  • 26. Push Notifications • • Update your customers instantly – Special offers, updates, happy hours. Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
  • 27. Many Other Great Features
  • 28. Our Pricing • • • • • Professional app design & set up fee: $1000 Monthly hosting fee: $50/month UNLIMTED Push Notifications UNLIMITED App Downloads ~$50,000 Value – Seriously!
  • 29. How to get started • For more info: • Visit our website at: TheBrandBasket.com • Email Us at: info@thebrandbasket.com