The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.