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What is Yalla Apps?
•   Currently the Windows Phone Marketplace is not available in
    the MEA regions
•   Yalla Apps enables developers to upload their applications to
    the Windows Phone Marketplace
•   Yalla Apps receives applications from developers and submit
    them to the global Marketplace and lets developers unlock
    their device for testing.
•   The portal offers development support, support forums as well
    as a module market where developers can share code and
    components
Some numbers last month
          50
        2,000
       100,000
Some stats
•   97% of developers can publish apps due to Global Publishers
•   21,000 apps published
•   3,000 new apps in the last 2 weeks
•   100 apps are published per day
•   49% free and 51% are paid apps
•   6500 approved developers over 40K registered
•   1,200 new developers register each week
•   The average WP7 end user downloads 12 apps per month
•   10% conversion rate for paid apps that support trial functionality
•   Promoted content gets 500% uplift in downloads and purchases
•   Paid apps average selling price 2.93USD
How does it work?
• Developers submit their application as they would on the
  Windows Phone Marketplace
• Yalla Apps will take the application and submit it to the UK
  Market on the behalf of the developers
• Yalla Apps will forward certification reports to the
  developers
• Download reports will be shared through the Yalla Apps
  portal
How much do I pay?
•   Developers pay $99 for an annual subscription.
•   Payment can be done via PayPal or MoneyBookers
•   Each annual subscription gets 100 credits automatically.
•   Submit a Paid App for free
•   Submit a Free App for 1 credit only
•   First device unlock for free.


Students get free annual subscription
through DreamSpark
Mango Features
• New discoverability due to improved marketplace
  interface
• Dedicated games marketplace interface
  (30% of current apps are games)
• Filter capabilities by content type to find relevant apps
  easier
Beta Distribution Service
•   Adding up to 100 testers to your app
•   Send deeplink to your testers
•   Less unlocks required for BETA testers
•   Must be free app
•   Expires after 90 days
•   Yalla Apps support TBC!
Private Distribution Service
•   Deeplink to app sent to unlimited end users
•   App updates are pushed to users
•   You can make the app public at any time
•   Great for corporate apps
Making Money
• Trial API for paid apps 70x more downloads, 10%
  conversion rate from trial to paid resulting in 7x times
  higher sales
• Don't give away too much of your trial game
• Make the trial experience compelling
• Time or capability based trials work
• Incorporate ads in the trial to monetize (Coming Soon)
Making Money
•   Use live tiles with push notifications to increase usage and ad
    sales
•   Make your live tile make stand out
•   Add live tile support to app description as users are actively
    looking for live tile apps
•   Price it right, don't underprice yourself
•   Experiment with different price points
•   Start at upper price range, easier to cut than increase
•   Support multiple languages to create apps more relevant to
    other countries
Making Money
• Get promoted, editorial promotion increases downloads
  by up to 2000%
• Make your app look like an integrated part of WP7
• Good performance
• Content quality
• Good usability and functionality
• First use should be intuitive
If you include the AdDuplex ads in
your App and you submit it to Yalla
Apps before the 30th of August 2011,
you automatically get a voucher for
your ad to display 20,000 times on
the AdDuplex advertising network.
This voucher is worth $30 or more!
How to reach us?
• Website : www.yallaapps.com

• Facebook : www.facebook.com/yallaapps

• Twitter : www.twitter.com/yallaapps

• Email : support@yallaapps.com
Yalla Apps monetize your WP7 apps

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Yalla Apps monetize your WP7 apps

  • 1.
  • 2. What is Yalla Apps? • Currently the Windows Phone Marketplace is not available in the MEA regions • Yalla Apps enables developers to upload their applications to the Windows Phone Marketplace • Yalla Apps receives applications from developers and submit them to the global Marketplace and lets developers unlock their device for testing. • The portal offers development support, support forums as well as a module market where developers can share code and components
  • 3. Some numbers last month 50 2,000 100,000
  • 4. Some stats • 97% of developers can publish apps due to Global Publishers • 21,000 apps published • 3,000 new apps in the last 2 weeks • 100 apps are published per day • 49% free and 51% are paid apps • 6500 approved developers over 40K registered • 1,200 new developers register each week • The average WP7 end user downloads 12 apps per month • 10% conversion rate for paid apps that support trial functionality • Promoted content gets 500% uplift in downloads and purchases • Paid apps average selling price 2.93USD
  • 5.
  • 6. How does it work? • Developers submit their application as they would on the Windows Phone Marketplace • Yalla Apps will take the application and submit it to the UK Market on the behalf of the developers • Yalla Apps will forward certification reports to the developers • Download reports will be shared through the Yalla Apps portal
  • 7. How much do I pay? • Developers pay $99 for an annual subscription. • Payment can be done via PayPal or MoneyBookers • Each annual subscription gets 100 credits automatically. • Submit a Paid App for free • Submit a Free App for 1 credit only • First device unlock for free. Students get free annual subscription through DreamSpark
  • 8. Mango Features • New discoverability due to improved marketplace interface • Dedicated games marketplace interface (30% of current apps are games) • Filter capabilities by content type to find relevant apps easier
  • 9. Beta Distribution Service • Adding up to 100 testers to your app • Send deeplink to your testers • Less unlocks required for BETA testers • Must be free app • Expires after 90 days • Yalla Apps support TBC!
  • 10. Private Distribution Service • Deeplink to app sent to unlimited end users • App updates are pushed to users • You can make the app public at any time • Great for corporate apps
  • 11. Making Money • Trial API for paid apps 70x more downloads, 10% conversion rate from trial to paid resulting in 7x times higher sales • Don't give away too much of your trial game • Make the trial experience compelling • Time or capability based trials work • Incorporate ads in the trial to monetize (Coming Soon)
  • 12. Making Money • Use live tiles with push notifications to increase usage and ad sales • Make your live tile make stand out • Add live tile support to app description as users are actively looking for live tile apps • Price it right, don't underprice yourself • Experiment with different price points • Start at upper price range, easier to cut than increase • Support multiple languages to create apps more relevant to other countries
  • 13. Making Money • Get promoted, editorial promotion increases downloads by up to 2000% • Make your app look like an integrated part of WP7 • Good performance • Content quality • Good usability and functionality • First use should be intuitive
  • 14.
  • 15. If you include the AdDuplex ads in your App and you submit it to Yalla Apps before the 30th of August 2011, you automatically get a voucher for your ad to display 20,000 times on the AdDuplex advertising network. This voucher is worth $30 or more!
  • 16. How to reach us? • Website : www.yallaapps.com • Facebook : www.facebook.com/yallaapps • Twitter : www.twitter.com/yallaapps • Email : support@yallaapps.com