This webinar discusses optimizing mobile app installation campaigns on the Appnext platform. It covers setting up campaigns with optimal targeting including geography, creative design, and publisher selection. Major optimization strategies discussed are adjusting campaigns by geographic region, using different creatives and localization, and managing campaigns by individual publisher performance. The webinar provides tips for marketers to refine their campaigns over time through testing different approaches.

1. Webinar: The Definitive Guide to CPI
Campaign Set-up and Optimization

2. • 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda

3. 2,5 Words About
Appnext

4. About Us
Appnext is a leading monetization and distribution platform exclusively
dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
35,000 380 Million 12 Billion 180
Developers Unique Users App Requests Countries
Monthly

5. Appnext GEO Distribution 2015 Installs

6. The Platform Developers LoveThe Platform Developers Love
Our Partners

7. Optimal Campaign
Set-Up

8. Optimal Campaign Set-up
• Choosing an app
• RON vs. Direct-Buy Campaigns
• GEO targeting
• Creative & Messages
• Tracking
• Appnext Tracking
• 3rd party
• Testing and activation

9. !Keep track of your best users – quality assessment per publisher
!Easy integration
!Add a few post install events in order to get a full picture of your users
Post Install events

10. By Date
Reports
By Country
By App
By Creative

11. Campaign
Optimization
Pillars

12. Optimization Layers:
 Geo
 Creative
 Publishers

13. Optimizing by GEO
Optimization
!Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Leverage

14. !Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEO
Optimization

15. Creative & Messages
!Run up to 3 creatives per campaign
!Strive to localize for the campaign GEO
Image creative evolution
Optimization

16. Video Ad unit
!The highest quality of users
!The best user experience
Optimization | It’s here…

17. Publisher Management
!Publisher Relevance: App category targeting
Optimization

18. !Publisher Relevance: App category targeting
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management

19. !Publisher Relevance: App category targeting
!Manage by single publisher performance
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management

20. Optimization
!Publisher Relevance: App category targeting
!Manage by single publisher performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach
Publisher Management

21. Network campaign
with all publishers
and the competitive rate
Stage I
TIP: remember
to add
publishers along
the time
Stage II
Direct-Buy campaign
with white list publishers
And the highest rate
Network campaign
With all publishers - in order
to get the new ones
TIP: remember
to exclude
publishers
along the time
!Scale and Reach more publishers:
 Direct-Buy Campaigns
 The Appnext Market
 Community outreach
Optimization
Publisher Management

22. What we believe in

23. Transparency
Community Marketplace
Control

24. Summary
Optimal CPI Campaign Set-up
Major Optimization Strategies
GEO
Creative & Message
Publisher Management

25. Thank You