The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported higher returns on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps. While apps provide benefits like loyalty, revenue, and standing out, both mobile apps and websites are seen as equally important by 81% of business owners. The document promotes developing both a mobile app and website for small businesses.