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Apps VS Mobile Websites
      Which is better?
Mobile Apps/Website Survey

• Survey conducted with over 500 small
  business owners with both a mobile app and a
  mobile website to determine which returned
  a higher return on investment.
• The results showed that both mobile apps and
  mobile websites are important pieces of a
  small business mobile marketing strategy.
Which returned a high return on investment?


•   73% - said mobile app
    27% - said mobile website
Which do your customer prefer?

•   81% - said mobile app
    19% - said mobile website
Which is best for getting new customers?

•   75% - said mobile app
    25% - said mobile website
Which is best for repeat customers?

•   86% - said mobile app
    14% - said mobile website
Top reasons for a mobile app?

•   41% - customer loyalty
    19% - customer service
    15% - increased revenue
    10% - improved communication
    8% - to stand out
    7% - other
Which has higher usage?

•   67% - said mobile app
    43% - said mobile website
Which is most important?

•   10% - said mobile app
    9% - said mobile website
    81% - said both equally important
Push notification open rates
              versus email marketing:

•   97% - push notifications / SMS
    3% - email marketing
Losing Customers

•   Without having both a mobile website and
    mobile app, you are losing at least ¼ of your
    customer’s share of mind!
Top Reasons for a Mobile App

•   41% customer loyalty
•   19% customer service
•   15% increased revenue
•   10% improved communication
•   8% to stand out
•   7% other
Which is more important?

• 10% say mobile app
• 9% say mobile website
• 81% of intelligent business owners recognize
  that both are equally important.
Mobile Only Users

• By 2015, more than 780 million people will be
  mobile only users, not owning a laptop or
  desktop computer.
• 68% of customers prefer mobile websites over
  full desktop versions.
• Viewable by anyone with a mobile browser.
Mobile Websites

• Developed with standard web development
  tools and technologies.
• Built once and deployed for all devices.
• Typically, but not always, less expensive than
  app development.
• Publish as a website. Immediate availability.
Mobile Websites

• Viewable with any mobile browser. No
  distribution required.
• No installation required. Web-based.
• Easily updated and changes are immediate
  with a browser refresh.
• Can be found through a standard search.
  Primary website can redirect to a mobile-
  optimized version when mobile is detected.
Mobile Apps

• Viewable by individuals within the appropriate
  device.
• Capable of very robust user experiences.
• Superior Graphics - may be stored locally.
  Effects & animations are limited only by
  device computing power and memory.
Mobile Apps
•   Unlimited access to hardware functionality. Camera,
    accelerometer, microphone, GPS, etc.

•   When built for distinct operating systems and devices
    (native code), unique programming languages and
    software development kits are required. Cross-
    platform solutions available for deploying to various
    app stores.

•   Built for individual devices and operating systems. May
    require multiple developers with different
    proficiencies.
Mobile Apps

•   Typically, but not always, more expensive, especially
    when multiple devices or operating systems are
    targeted.

•   May require a submission process. Users must
    download and install prior to use.

•   Download and installation required.

•   Download and installed from website or marketplace.
Mobile Apps

•   iTunes requires a resubmission process. May
    require multiple development resources if
    updates are required for multiple devices and
    operating systems.

•   Easy to charge for apps, using the available app
    marketplaces.

•   Typically found through an app store search or
    linked to from a website.
Why Mobile Apps?

•   FACT: Your customers prefer apps over mobile websites.
•   Sources: comScore, Alexa, Flurry Analytics, 2012
But I want a mobile website?

•
Why Our Company?

•   We make mobilising your business simple & pain free
•   We help bring in new business and increase repeat customers
•   We handle everything from start to finish
•   We’re mobile experts
•   We’re extremely affordable
•   We’re fast & easy to use
Information

App can display
   – Information on services
   – Restaurants menu (text or PDF)
   – All locations visible in Maps
   – One click calling
   – Events and more…
Links to social networks

•   Customers can link to your social media pages.

•   Increase Facebook fans.
•   Increase Twitter followers.

•   Approximately 40% of social
    media users access their
    accounts through mobile
    devices.
Loyalty Coupons

•   GPS coupons
     – When at your location, customers
       can ‘check in’ and receive bonuses.

•   QR code coupons
     – Used to replace stamp cards.
     – Increase customer loyalty!
       28% of customers reported that they are
       “Extremely Likely” to increase their visits
       to a business if they have a loyalty reward
       card for them. (Total Research Corp &
       Custom Marketing Corp’s Loyalty
       Monitor Study)
Live Updating

•   Take full control over your apps content!

•   App can update
     – Display special events
     – Specials of the week/day
     – Loyalty coupons
     – Image gallery
     – Everything inside
       the app!
Push Notifications

•   Update your customers instantly
     – Special offers, updates, happy hours.

•   Push notifications break the barrier
    between you and your customers
    – Included completely FREE.
    – Compare to SMS texting plans
      on average cost ~$200/month
Many Other Great Features
Our Pricing

•   Professional app design & set up fee: from £500
•   Monthly hosting fee: £30/month
•   UNLIMTED Push Notifications
•   UNLIMITED App Downloads
•   Value to Client – immeasurable!
How to get started


•   Call: 01383 620398 / 07595 674956

•   Email Us at: info@themobileappscompany.co.uk

•   Visit our website at: www.themobileappscompany.co.uk

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Tmac apps vs-mobile-theme-2

  • 1. Apps VS Mobile Websites Which is better?
  • 2. Mobile Apps/Website Survey • Survey conducted with over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
  • 3. Which returned a high return on investment? • 73% - said mobile app 27% - said mobile website
  • 4. Which do your customer prefer? • 81% - said mobile app 19% - said mobile website
  • 5. Which is best for getting new customers? • 75% - said mobile app 25% - said mobile website
  • 6. Which is best for repeat customers? • 86% - said mobile app 14% - said mobile website
  • 7. Top reasons for a mobile app? • 41% - customer loyalty 19% - customer service 15% - increased revenue 10% - improved communication 8% - to stand out 7% - other
  • 8. Which has higher usage? • 67% - said mobile app 43% - said mobile website
  • 9. Which is most important? • 10% - said mobile app 9% - said mobile website 81% - said both equally important
  • 10. Push notification open rates versus email marketing: • 97% - push notifications / SMS 3% - email marketing
  • 11. Losing Customers • Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
  • 12. Top Reasons for a Mobile App • 41% customer loyalty • 19% customer service • 15% increased revenue • 10% improved communication • 8% to stand out • 7% other
  • 13. Which is more important? • 10% say mobile app • 9% say mobile website • 81% of intelligent business owners recognize that both are equally important.
  • 14. Mobile Only Users • By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer. • 68% of customers prefer mobile websites over full desktop versions. • Viewable by anyone with a mobile browser.
  • 15. Mobile Websites • Developed with standard web development tools and technologies. • Built once and deployed for all devices. • Typically, but not always, less expensive than app development. • Publish as a website. Immediate availability.
  • 16. Mobile Websites • Viewable with any mobile browser. No distribution required. • No installation required. Web-based. • Easily updated and changes are immediate with a browser refresh. • Can be found through a standard search. Primary website can redirect to a mobile- optimized version when mobile is detected.
  • 17. Mobile Apps • Viewable by individuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
  • 18. Mobile Apps • Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross- platform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
  • 19. Mobile Apps • Typically, but not always, more expensive, especially when multiple devices or operating systems are targeted. • May require a submission process. Users must download and install prior to use. • Download and installation required. • Download and installed from website or marketplace.
  • 20. Mobile Apps • iTunes requires a resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems. • Easy to charge for apps, using the available app marketplaces. • Typically found through an app store search or linked to from a website.
  • 21. Why Mobile Apps? • FACT: Your customers prefer apps over mobile websites. • Sources: comScore, Alexa, Flurry Analytics, 2012
  • 22. But I want a mobile website? •
  • 23. Why Our Company? • We make mobilising your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use
  • 24. Information App can display – Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
  • 25. Links to social networks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
  • 26. Loyalty Coupons • GPS coupons – When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
  • 27. Live Updating • Take full control over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
  • 28. Push Notifications • Update your customers instantly – Special offers, updates, happy hours. • Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
  • 29. Many Other Great Features
  • 30. Our Pricing • Professional app design & set up fee: from £500 • Monthly hosting fee: £30/month • UNLIMTED Push Notifications • UNLIMITED App Downloads • Value to Client – immeasurable!
  • 31. How to get started • Call: 01383 620398 / 07595 674956 • Email Us at: info@themobileappscompany.co.uk • Visit our website at: www.themobileappscompany.co.uk