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Apps VS Mobile
A survey of 500 small businesses with both mobile apps and websites found that 73% said mobile apps returned a higher ROI. Customers also preferred apps over mobile websites. Apps were better than websites for getting new customers (75% vs 25%) and retaining repeat customers (86% vs 14%). However, the document advocates that both apps and mobile-optimized websites are important for a complete mobile strategy. While apps provide richer experiences, websites allow access without downloading and are less expensive to develop than native apps. The company promotes developing both an app and website to reach all mobile users and maximize marketing opportunities like push notifications.
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Apps VS Mobile
- 1. Apps VS MobileWebsites Which is better?
- 2. First Mobile MarketingSurvey • First Mobile Marketing surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment. • The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
- 3. Which returned ahigh return on investment? 73% 27% said mobile app said mobile website
- 4. Which do yourcustomer prefer? 81% 19% said mobile app said mobile website
- 5. Which is bestfor getting new customers? 75% 25% said mobile app said mobile website
- 6. Which is bestfor repeat customers? 86% 14% said mobile app said mobile website
- 7. Top reasons fora mobile app? To Stand Out 8% Other 7% Improved Communication 10% Customer Loyalty 41% Increased Revenue 15% Customer Service 19%
- 8. Which has higherusage? 67% 43% said mobile app said mobile website
- 9. Which is mostimportant? 10% 9% said mobile app said mobile website 81% said both equally important
- 10. Push notification openrates versus email marketing: 97% 27% push notifications/SMS email marketing
- 11. Losing Customers • Without havingboth a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!
- 12. Mobile Only Users • By2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer • 68% of customers prefer mobile websites over full desktop versions • Viewable by anyone with a mobile browser
- 13. Mobile Websites • Developed withstandard web development tools and technologies. • Built once and deployed for all devices. • Typically, but not always, less expensive than app development. • Publish as a website. Immediate availability.
- 14. Mobile Websites • Viewable withany mobile browser. No distribution required. • No installation required. Web-based. • Easily updated and changes are immediate with a browser refresh. • Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected.
- 15. Mobile Apps • Viewable byindividuals within the appropriate device. • Capable of very robust user experiences. • Superior Graphics - may be stored locally. Effects & animations are limited only by device computing power and memory.
- 16. Mobile Apps • Unlimited accessto hardware functionality. Camera, accelerometer, microphone, GPS, etc. • When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Crossplatform solutions available for deploying to various app stores. • Built for individual devices and operating systems. May require multiple developers with different proficiencies.
- 17. Mobile Apps • Typically, butnot always, more expensive, especially when multiple devices or operating systems are targeted. • May require a submission process. Users must download and install prior to use. • Download and installation required. • Download and installed from website or marketplace.
- 18. Mobile Apps • iTunes requiresa resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems. • Easy to charge for apps, using the available app marketplaces. • Typically found through an app store search or linked to from a website.
- 19. Why Mobile Apps? • • FACT:Your customers prefer apps over mobile websites. Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013
- 20. But I wanta mobile website? • We offer both a mobile app and a mobile website. • Appear in the iTunes App Store, Android Marketplace, and mobilize your existing website. • Complete mobile marketing solution.
- 21. Why Our Company? Wemake mobilizing your business simple & pain free • We help bring in new business and increase repeat customers • We handle everything from start to finish • We’re mobile experts • We’re extremely affordable • We’re fast & easy to use •
- 22. Information App can display –Information on services – Restaurants menu (text or PDF) – All locations visible in Maps – One click calling – Events and more…
- 23. Links to socialnetworks • Customers can link to your social media pages. • Increase Facebook fans. • Increase Twitter followers. • Approximately 40% of social media users access their accounts through mobile devices.
- 24. Loyalty Coupons • GPS coupons –When at your location, customers can ‘check in’ and receive bonuses. • QR code coupons – Used to replace stamp cards. – Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
- 25. Live Updating • Take fullcontrol over your apps content! • App can update – Display special events – Specials of the week/day – Loyalty coupons – Image gallery – Everything inside the app!
- 26. Push Notifications • • Update yourcustomers instantly – Special offers, updates, happy hours. Push notifications break the barrier between you and your customers – Included completely FREE. – Compare to SMS texting plans on average cost ~$200/month
- 27. Many Other GreatFeatures
- 28. Our Pricing • • • • • Professional appdesign & set up fee: $4000 Monthly hosting fee: $200/month UNLIMTED Push Notifications UNLIMITED App Downloads ~$50,000 Value – Seriously!
- 29. How to getstarted • Contact Us Anytime By: • Email Us at: info@firstmobilemarketing.org • Visit our website at: www.firstmobilemarketing.org