SlideShare a Scribd company logo
APP: ONE-STOP SHOP
LOGO:
With every online shopping app
In one Place.
 All available at one place
 Simple and easy to use
 Reasonable and affordable price of all
items
 Users can set their preference and is
notified as soon as the price drops
• More Smartphone Users
•Not a confined area
hence wide variety of
opportunities
Shopping Websites
will Start Changing
their Pricing Strategy
• The main aim is to make people believe
that things can be affordable
• To cover all ages of customers
• To spread in other countries since online
shopping is more popular there
• To be partnered with the websites to
provide more preference like delivery
options
• Ease of usage
• One click away from your order
• Compare pricing of all websites and get
cheapest ones
• Quick search options
• Setting the price of the product
• One click away from the order
• Instant alert
• Price comparison result
• Customer reviews from websites for a
product
POP
• Buying at a cheaper
price
• Contains most of the
popular online
shopping website
results
• Price comparison for
best results
• Reviews and ratings
from the customer
regarding the product
• Can notify the user
regarding the
immediate rice drop
POD
• Making regular update for bug fixes
• Size of app minimum due to low phone
storage
• Consumer reviews and ratings seen
before buying a product
Free Features
• Only one website for
getting alerts and
cannot be changed
for phone number
verification
• Email or SMS
preferred setting
• One click away option
• No ads
• Alerts for unlimited
websites
• Compare price listing
and get cheapest deal
from available
websites
Premium Features
• To get additional features, One-Stop Shop
costs $5 , due to addition of more
websites to the app
Incentives
• Partnering with websites to give more
rewards to regular customers
• There are also discounts on gift cards on
specials holidays
COMMUNICATION
BEST WAY TO PROMOTE
VIA
SOCIAL MEDIA
• A platform where online websites are to be
connected
• High security is required since debit/credit
cards are used for payment
• Pricing and tracking details should be
updated regularly
Performance and Evaluation
• Performance depends number of
downloads in the Playstore
• Numbers of users using the app per day
• Ratings and reviews while evaluating
• Ads while evaluating
Exhibit
The reviews should be high enough to be
ranked in the app review sites
To be connected with social media and
popular websites
Disclaimer
This presentation was created by Nandita
Biswas, Jadavpur University during an
internship under the guidance of Prof.
Sameer Mathur, IIM Lucknow.

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Market Plan for an Android App

  • 1.
  • 3. With every online shopping app In one Place.
  • 4.
  • 5.  All available at one place  Simple and easy to use  Reasonable and affordable price of all items  Users can set their preference and is notified as soon as the price drops
  • 6.
  • 7.
  • 8. • More Smartphone Users •Not a confined area hence wide variety of opportunities
  • 9. Shopping Websites will Start Changing their Pricing Strategy
  • 10.
  • 11. • The main aim is to make people believe that things can be affordable • To cover all ages of customers • To spread in other countries since online shopping is more popular there • To be partnered with the websites to provide more preference like delivery options
  • 12.
  • 13. • Ease of usage • One click away from your order • Compare pricing of all websites and get cheapest ones
  • 14. • Quick search options • Setting the price of the product • One click away from the order • Instant alert • Price comparison result • Customer reviews from websites for a product
  • 15.
  • 16. POP • Buying at a cheaper price • Contains most of the popular online shopping website results • Price comparison for best results • Reviews and ratings from the customer regarding the product • Can notify the user regarding the immediate rice drop POD
  • 17.
  • 18. • Making regular update for bug fixes • Size of app minimum due to low phone storage • Consumer reviews and ratings seen before buying a product
  • 19. Free Features • Only one website for getting alerts and cannot be changed for phone number verification • Email or SMS preferred setting • One click away option • No ads • Alerts for unlimited websites • Compare price listing and get cheapest deal from available websites Premium Features
  • 20. • To get additional features, One-Stop Shop costs $5 , due to addition of more websites to the app
  • 21. Incentives • Partnering with websites to give more rewards to regular customers • There are also discounts on gift cards on specials holidays
  • 22. COMMUNICATION BEST WAY TO PROMOTE VIA SOCIAL MEDIA
  • 23.
  • 24. • A platform where online websites are to be connected • High security is required since debit/credit cards are used for payment • Pricing and tracking details should be updated regularly
  • 25. Performance and Evaluation • Performance depends number of downloads in the Playstore • Numbers of users using the app per day • Ratings and reviews while evaluating • Ads while evaluating
  • 26. Exhibit The reviews should be high enough to be ranked in the app review sites To be connected with social media and popular websites
  • 27.
  • 28. Disclaimer This presentation was created by Nandita Biswas, Jadavpur University during an internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.