Research into record labels

1. Research into record labels
By Ethan Whitmore

2. How they distribute their product.
Record labels distribute their products are Apple music, spotify, YouTube, Tv
networks (such at MTV), Radio and on social media. These platforms allow them
to get their product out there as they provide an area where people can access
them

3. Why is social media important for these companies
It is important for people to use social media as it is the largest platform out there
where people can access the music. Also, on social media you can create a
following on it so it means that an artist can create an audience on a social media
platform and then they can then promote their new music through it to then
increase exposure which leads to more money being made. Also, content people
post on social media is shareable it means that artists can attract more people in
by posting their music videos online and people share it so the audience grows.
Which leads to more sales on the track.

4. How do they use social media?
They use social media by posting music videos and information onto the platforms
where they are then shared by their fans so people who are friends or follow their
fans will then see that content which means that the artists is creating a wider
audience and bigger following. So they use social media to boost the following of
the artist by posting their music videos on it, even though they won’t make much
money from it they will go onto make more money from sales of merchandise,
tours and all that as they have a large audience following them now due to social
media and it means that artists don’t always need to go mainstream to get
reconised.