1. The Purpose of a Music Video
For an album marketing campaign the main elementsare making sure you have a unique style that
will catch people attentionlongenoughtofindout whose albumit is.The marketinghas to applyto
the targetaudience otherwiseyouwillgetnegative reviewsif the wrongaudiencegotthe album.Also
the main point to get across when marketing is the type of genre and style the artist has.
I have encountermanyof these techniquesusedbymarketingcompanybecause companieshave to
make themselvesknows,andtheyhave tokeeprepeatingthemselves,andexamplesIhave seenare
adverts these adverts are consistent because they show up on TV, Cinema screens and posters.
The factors that make you buy the CD or downloadtheirmusicis the common songsthat have been
on the radio day after day for you to get use to and love, and if you love one song that makes you
wonder if all their songs are just as good so you buy and download their albums. To attend their
concerts you must already be a fan of their music and personality, so to get people to love their
personality you have go to let them appear on the advert to show it off.
There are different waysfor a music video to be unique.One way could be to complete change the
meaningof the songand go down a completelydifferentpath,howeverif the artistshowstheirtrue
self andwhat theyare feelingthiscouldmake the videoevenmore unique because notmanyartists
choose to show their emotional weakness properly.
Conventions of a Music Video
•The star singershowsanappearance
•Dancing
•Lookingat camera
•Narrative
•Love Story
•DifferentShots
•Shotschange to the beat
•Band
