A music video has several key purposes: to promote and advertise the artist/band, to create an image for the artist/band, and to extend their income and outlets through music channels, DVD/CD sales, websites, and downloads. Synergy, where different media companies work together to create a similar image, is also used to market artists through cross-media promotion. Ways to promote artists include merchandise, tours, bus ads, TV ads, magazines, and social networking sites.
2. What is the purpose of a music
video?
• To promote.
• To advertise the artist/band.
• To create an image for the artist/band.
• Extension of income.
• Extensions of outlet (music channels, direct DVD and CD sales, website, downloaded).
• Synergy (films, TV programmes) producers strategies (major
label, independent, artist self- produced).
3. What is synergy?
• Synergy is where different media companies come together and work
together to create a similar image. Synergy is used to market which is
called cross media marketing, which is when different media companies
come together to promote the artist or band.
4. Ways in which artists are
promoted.
• Merchandise
- Tops ,Cups. Pens etc.
• Put posters up around places or the artist.
• Do tours or little gigs.
• Buses
• TV Adverts
• Magazines
• Social Networking sites
- Twitter, Facebook, You tube etc.
5. How to promote my artist?
• To promote my artist:
• Make up a twitter account and a fan page on facebook.
• Put posters up of our artist.
• Make up a you tube account of our artist singing and upload the videos on
to it.
