1. The
Product Marketing
Guy Is here

2. Product Marketing Specialist
Plan & Launch NUUO Products
Devise Launch Plans and Tactics
Create Deliverables to Educate & Sell
Generate Awareness & Demand

3. 2014
Product Marketing Plan
Crystal Titan

4. LAUNCH THEME
Linux based Enterprise Solution
GOALS
Market Launch: Position Crystal Titan as a strong contender in
enterprise solution. Increase our share of voice with PR, Media
channels and Regional Trade Shows.
Post Launch: Drive Demand from key solutions and ensure the
messages will be delivered into country level. Develop a new
customer reference for Crystal Titan within the first quarter of
launch.

5. Crystal Titan!
Market Launch Summary
GLOBAL!
LAUNCH
REGIONAL!
LAUNCH
COUNTRY!
LAUNCH
Internal briefings!
Google keyword!
PR / Media Plan / Micro-website!
NUUO Website / eblasting Campaigns!
Incentive Program
Trade shows!
Localization!
MIPS (Russia)!
Road shows driven by PMF!
Alliance partner co-marketing events!

6. GLOBAL LAUNCH

7. Internal Briefing

8. Internal Briefing
Brochure
Selling Flyers
Selling PPT Files
Website Readiness

9. Google Keywords

10. Google Keywords
Year Round Exposure
7AM to 7PM
Product Oriented Message
Focused Regional Exposure
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site

11. WEBSITE・PR・MEDIA

12. Website Redesign
Crystal Microsite Update
Reflects changes in features
Localized
PR & Media
A&S Magazine AD + Product Insight EDM
Product PR

13. Commercial Video

14. Commercial Video
30 - 40 Second Pure Product Based Commercial
Introduce the Key Selling Points of Crystal Titan
Ready in mid-March, on Website & EDM

15. SELLING KIT

16. Selling Kit
Selling Flyer
Detailed Spec Sheet
Short Presentation PPTs
Artworks
Downloadable From Web
Pre-installed on USB as give away

17. PROMOTION CAMPAIGN

18. eBlasting Campaign
Product Newsletter
Product PR
Commercial EDM
Selling Kit Download
NUUO Website
Banners
Product Info
Commercials

19. Incentive Program

20. Incentive Program
For Disty & SI
Collect Success Story
Cash or License Award

21. Traffic Generation

22. Giveaway Program
Year Round
Collect Success Story
Collects Demo Scenario
Submissions will be visible on website
Winners picked every quarter

23. Regional Launch

25. Localization
Product EDM
Product Literature
Selling Kit Contents
Website
Google Keywords

26. ISC West

27. ISC West
Product Demo
Focused Target Demo
In House Special Pricing
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