1. EDWIN M. BOKUNEIWICZ
Created, developed, marketed, and launched the customer business development
program “Xeikon Boost”. Integrated with marketing, sales, professional services,
technical support, and service groups to drive recurring revenue. Supported
customer needs with marketing, brand awareness, tactical growth strategies to
drive client revenue. Developed marketing materials relating to technical tasks
and develop new product strategies. Delivered product strategy developments,
launches, training, and sales support.
Developed and launched a Business Development Program. Trained and led
Production Sales and Analyst teams, and Field Marketing Managers in promoting
Professional Services Programs. Originated and delivered marketing strategies and
plans; provided customer product support. Supported all training, product launches
and national sales. Established partner relationship with SaaS providers.
Established the first customer Business Development program at Xeikon
Developed all program marketing collaterals
Positioned Xeikon as a full Solutions Provider with marketing and technical client support
Grew recurring revenue and drove programs resulting to improved client growth
Delivered industry seminars presentations
Developed and implemented professional services marketing programs and Aura Partner
relationships in substrates, hardware/software, MIS/ERP/Saas solutions
Developed brand strategies and published client case studies
Developed new product developments and product marketing collaterals
Developed the “STAR Program” for customer press and pre-press, certified operator training
Built strong client relationships at the C-level and implementation levels
Subject matter expert in commercial printing, labels & packaging, color & workflow solutions
Established and managed the first Business Development Program at Ricoh
Positioned Ricoh as a Solutions Provider in the production print market; expanded product line
Built company’s first consumer market research and competitive business intelligence functions
Grew business lines, developed customer marketing plans and consulted on workflows
Marketing and Training Professional efficiently able to quickly analyze the sales requirements of niche markets and
develop a synergistic plan to attract new business, drive existing revenue, and support existing company technologies in
order to achieve consistently stellar results. Extensive knowledge of Digital Production Solutions with quality expertise
in Commercial Print, In-Plant CRDs, Data Centers, Labels & Packaging, and significant Graphic Arts and Vertical Market
Segments. Strong analytical and creative communication skills that easily facilitate aggressive strategic planning,
marketing communications, and product launches. Expert in the implementation of hardware, software and consumable
solutions. Superior leadership abilities inspire teams to consistently achieve record results.
PROFESSIONAL EXPERIENCE
MARKETING EXECUTIVE
CONTACT
EXPERTISE
Print Consultant Manager at Xeikon America Inc. | Itasca, IL
Senior Marketing Manager at Ricoh Americas Corp. | West Caldwell, NJ
Key Accomplishments
Key Accomplishments
2013 - 2016
2008-2012
Marketing
Management
Strategic & Tactical
Planning
Market Research
Business Development
Product & Program
Management
Product Launch
Event Marketing
Consumer Insights
Analysis
Strategic Pricing Anaysis
Competitive Analysis
Marketing Collateral
Development
Organizational Roadmaps
Budgeting & Forecasting
Complex Solution Sales &
Support
Prospecting & Qualifying
Microsoft Office Suite
Abobe CS
MIS/ERP/SaaS/
eCommerce Solutions
21 Adams Hill Lane
Newtown, CT 06470
T (203) 270-9136
Ebokuniewicz@sbcglobal.net

2. EDWIN M. BOKUNEIWICZ
PROFESSIONAL EXPERIENCE (continued)
PROFESSIONAL
DEVELOPMENT
EDUCATION
Business Development Manager at Eastman Kodak Co. | Rochester, NY
Marketing Operations Manager at Xerox Corp. | Rochester, NY
General Sales Manager at Presentation Technologies Inc. | Sunnyvale, CA
Central Regional Sales Manager | Carlstadt, NJ
National Association of Print
Lithographers, PIA/GATF
Direct Marketing Association,
Photo Marketing Association,
Print-On-Demand Groups
Delta Sigma PI Professional
Business Fraternal
Organization
Gamma Epsilon Tau
International Graphic Arts
Honor Society
Adjunct Professor at
New York City College of
Technology, 2007 – Present
Columnist for Printing News,
2007 - 2010
Lewis University
California Polytechnic
State University
Bachelor of Arts
Business Administration
Marketing
CA Graphic Arts
Advanced Certification
Marketed and delivered the Business Development Program to Kodak customers.
Launched and supported Web-to-Print BDS programs to drive variable data
printing. Designed and implemented advanced BDS programs. Consulted with
customers to drive their business plans in order to achieve new revenue streams.
Strong knowledge base in Kodak Prinergy and other MIS/ERP/SaaS solutions.
Marketed Xerox Digital Color Solutions to the graphic arts marketplace in North
America. Developed and delivered the Graphic Arts Production Color Marketing
Plan for North America. Introduced Production Color Variable Information printing
with 1:1 concepts and techniques to the marketplace. Marketed and launched the
first Xerox Production Color Digital Press and Wide Format Color Digital Printers.
Revised customer training classes.
Managed and supported the marketing of digital film recorders and film processors
to an authorized dealer channel. Procured of new OEM products. Hired and
trained sales reps, dealers and VARs. Authored Professional Reseller’s Guide and
Software Training Manual.
Responsible for developing training methods for all new associates.
Furnished keynote addresses at national events regarding cutting-edge concerns of the
national Digital Printing and Communication Services industries
Drove and generated over $33 million in revenue annually in the Northeast and Mid-Atlantic
regions; first in target revenue over goals
Introduced consultative selling to the digital print market, changing the way print was sold
Achieved top Business Development Specialist Award for five consecutive years
Engaged as a keynote speaker at Xerox customer events and various graphic venues
Managed 3 solution managers, 24 graphic arts specialists, and 28 graphic arts sales reps
Generated over $19.3 million in annual revenue, contributing to year over year growth of 105%
Implemented an alternate channel sales division to expand the market share of the
Pantone Matching System
Key Accomplishments
Key Accomplishments
Key Accomplishments
2002-2008
1995-2002
1992-1994
1994-1995