Most Current Resume

1. Mike Lutjen
Marketing Professional
LinkedIn
mikelutjen@yahoo.com
Skills Special Skills
Website Management, Content Management, Project Management, Social Media,
Brand Management, Local Media Outreach, Writing, Content Editing
Social Media
Proficient in: Facebook, Twitter, Linked In, YouTube, Pinterest, Hootsuite
Software and Applications
SalesForce, Pardot, MailChimp, SurveyMonkey, Basecamp, Dropbox, OneDrive,
Drupal, Go to Webinar, Sharepoint, Word Press, OSI Traffic, Marketron TVscan, Wide
Orbit Traffic, Wide Orbit Sales, Microsoft Office Suite, Station Express, and AE Inbox
Experience Marketing Communications Associate 2015-Present
LION Group Inc.
− Special Projects:
− Wrote content and managed voice talent production of animated video
to support LION TotalCare at FDIC 2016
− Currently developing digital communications schedule and protocol
− Leading sourcing effort for material sample books
− Part of team the managed Augmented Reality project for 2016 FDIC
trade show
− Key Responsibilities:
− Writing and editing content targeting multiple channels such as dealers,
end users, and general public.
− Managing project flow and content for projects requireing marketing
support. Projects include, but are not limited to RFIs, Sales Proposals,
product sheets, dealer advertisements, blog articles, newsletter articles,
legal communications, and case studies
− Support LION University training through presentation content support
− Managing content-related marketing projects
− Responsibilities carried over from role as Channel Marketing Associate
Experience Channel Marketing Associate 2013-2015Present
LION Group Inc.
− Specialized in developing key internal and external relationships, including
LION’s Dealer Network, local media outlets, and key suppliers, to raise LION’s
brand profile
− Special Projects:
− Managed production of video played in LION booth at FDIC, the
industry's largest trade show and conference
− Developed and executed plan to update marketing collateral to meet
new strategic initiatives
− Led sourcing effort for permanent fulfillment vendor
− Managed Dealer Resource Site migration, making marketing collateral
more accessible to LION dealers
− Key Responsibilities:
− Led live monthly dealer training webinars
− Published monthly dealer newsletter
− Managing dealer marketing projects
− Performed regular corporate website updates
− Managing LION brand throughout dealer sales and marketing collateral
− Managing LION YouTube Channel, and contributing to LION’s social
media presence

2. − Proofing and editing of marketing collateral
− Managing dealer training programs and reporting thereof
− Managing LION’s dealer co-op marketing program
− Development and execution of new dealer onboarding program
− Managed dealer training sessions at FDIC, including development of
materials session logistics
− Represented LION Marketing department at trade shows focusing on
LION dealers and end users
Business Development/Promotions Specialist 2012-2013
Greater Dayton RTA
− Planned and executed promotional events involving both direct and indirect
marketing, including but not limited to developing campaign collateral,
purchasing advertising and overseeing event execution. -Key Event: Dump the
Pump 2013
− Led projects such as development of social media protocol, procurement of goods
and services, rebranding of RTA initiatives.
Account Eecutive 2011-2012
WDTN TV
− Fostered relationships with clients to grow advertising commitments and market
share from year to year
− Convinced accounts active on other stations to partially or fully reallocate their
advertising dollars to the WDTN and WBDT duopoly
National/Regional Sales Manager 2007-2010
KTKA TV
− Brought year-to-year sales growth on par with or above industry standards, twice
earning salesperson of the month award
− Responsible for all national and regional accounts, ultimately accounting for
nearly 40% of the monthly sales department budget
− Managed political advertising via national and regional advertising agencies
while observing federal, state, and local political advertising regulations
− Was instrumental in planning, development, and implementation including
selling sponsorships of “A Day Away,” a local program showcasing destinations in
the viewing area, which was key in producing crucial 3Q revenue
− Worked directly with producers on local commercial production from concept to
execution, including writing scripts and voicing spots
− Made successful sales presentations to local chambers of commerce and
advertising agencies, developing many contacts and business relationships
Account Executive 2006-2007
WFXR TV
− Used marketing research to persuade prospects to invest in television advertising
Director 2001-2006
WSLS TV
− Led 5:30pm and weekend production teams under tight deadlines and constantly
changing news-driven situations
Education Radford University
BS, Media Studies - Advertising
Mike Lutjen (513) 265-2529 mikelutjen@yahoo.com