The document outlines marketing strategies specifically for the construction industry, emphasizing the importance of social media, targeted campaigns, and team involvement. It suggests developing a cohesive marketing plan that includes regular reviews and partnerships for additional solutions. Monitoring results and adapting to new marketing options are highlighted as critical for success.

2. Where To Begin?

3. Innovation to Integrate Your
Business into Your Market

4. Marketing for
the Construction Industry
● Social Media / Blogging / Online Marketing Presence
● Targeted Marketing Communications & Campaigns
● Team Training & Public Speaking
● Marketing Plan Design & Development
● Partnerships for other Turnkey Solutions

5. Marketing for
the Construction Industry
Social Media / Blogging / Online Marketing Presence
○ Building Relevant Social Media Pages
○ Developing Social Media Profiles for Staff
○ Blogging inspired thoughts
○ Creating & Monitoring SEO & SMO
Backlinking to your web site is essential!

6. Marketing for
the Construction Industry
Targeted Marketing Communications & Campaigns
○ Email Marketing
○ Newsletter
○ Promotions
○ PPC Advertising
Monitoring the results is critical!

7. Marketing for
the Construction Industry
Team Training & Public Speaking
○ Involve your entire team in marketing!
○ PR / Publicity through speaking opportunities
Support your staff and your staff will support you!

8. Marketing for
the Construction Industry
Marketing Plan Design & Development
○ Do you have one that incorporate's today's marketing
options?
○ Is it cohesive to your Business Plan?
○ Are you reviewing yearly?
Build a Social Media into your Marketing Plan!

9. Marketing for
the Construction Industry
Partnerships for other Turnkey Marketing Solutions
○ Updating the web site content & adjusting for
complete OS compatibility
○ Promotional products
○ Participating in construction industry events
Being recognized as a Thought Leader will ensure
success!

10. Integration of Innovation will
Determine Market Share

11. Objects in Motion & Natural
Selection

12. To Integrate or Not to
Integrate &
Questions?