2. about us
Breaking through the pack and getting the buyer’s and
consumer’s attention is more difficult than ever.
Today the industry is driven by emerging trends in a
culture comprised of new technology, media and
fashion.
With over 25 years of experience, Fast Track
understands these challenges and knows how to
maximize your business. We can break through the
clutter with focused marketing, licensing, and product
concepts and sales efforts that can build long term
growth.
3. about us
Fast Track can provide support to clients in five key areas:
– Sales
– Marketing
– Licensing
– Product Development
– Manufacturing
In short, Fast Track can provide turnkey services from
concept to market that can increase your sales and profit
4. how we work
Strategic and Tactical Marketing
Plan Development – Preparation of complete marketing
plans including competitive research, licensing,
branding, sales targeting and promotional strategies.
diversity
5. how we work
Ideation and Product Development
Conceptualization – Creation of new concepts in
conjunction with inventors, design and marketing teams.
Project Management – Turnkey management of brands
and/or products from design, through production.
diversity
6. how we work
Sales Management
National Sales Force – Fast Track retains a highly
professional team of mass-market and OEM sales
representatives that cover the United States and
Canada.
Sales Management – Application of our strengths in
marketing and licensing allows Fast Track to
successfully direct, manage and maximize every sales
opportunity..
diversity
7. turnkey
Fast Track has developed many award winning
learning toys for Leap Frog, including these popular
products. Each assignment was a turnkey program
that included design, electronic and mechanical
engineering, sourcing, safety and supervision
through production start up
8. turnkey
Fast Track was part of the team that created the
engineering, programming and production of the video
game peripherals for Rockband™ by Harmonix / MTV /
Electronic Arts. Over 2.8 million units of this award
winning game were shipped in 120 days.
9. innovation
Fast Track established the licensing
program between Hasbro and TS
Kids. Award winning baby products
were designed and manufactured by
our R&D team.
10. innovation
Fast Track established the licensing
program between Hasbro and TS
Kids. Award winning baby products
were designed and manufactured by
our R&D team.
11. sales
Fast Track supervised the sales,
marketing, design, and public relations
for Edu-Science’s global businesses,
which includes the award winning
Vectron Ultralite, National Geographic at
Target Stores, Toys R Us private label
products and general science / learning
toys.
12. promotions
Fast Track created and
manufactured the first
musical toothpaste cap.
This innovation contributed
to Colgate’s increase in
their worldwide market
share and corporate
margins for this brand.
13. partners
Fast Track Sales and
Marketing collaborated with
Target, Michael Graves
Design Group and Hasbro
to manufacture and market
seven new exclusive games
in a four-foot planogram at
Target.
14. brand strategy
Fast Track developed
the marketing strategies
and products for the
launch of the $20 million
Hot Wheels Mechanix™
brand
15. technology
Fast Track led the
technical development
and sales efforts of the
Silicon Valley companies
launch into the toy
industry.
16. profitability
Fast Track developed the
business, marketing and
advertising plans that helped
returned Carrera of America to
profitability
