Lauren Dyer Resume- B2B Marketing

1. Lauren Dyer
Stockton, NJ 08559 ● Mobile: 617.519.8721 ● Lnovickdyer@gmail.com ● www.linkedin.com/in/lnovickdyer
B2B marketing and salessupport professional witha successful track record deliveringrobust marketingsolutions to drive sales,
attract qualifiedleads and maintaincustomers. Creative problem solver withextensive experience planning andmanaging multi-
platform initiatives customizedto eachstage ofthe purchasing life cycle. Core skills include:
Cross-Functional Team Leadership Vendor Management
Integrated Marketing Communications Marketing Operations
Sales Support Copywriting and Content Management
EXPERIENCE
Datacolor, Lawrenceville, NJ Interim Marketing Manager, NSA (Contract) April 2016-Present
Manage all aspects of the communications mix including: web content, print and digital advertising, collateral creation, Public
Relations, Tradeshows and seminars. Collaborate with in-house and external agencies and resources to design and implement
awareness and lead generation programs. Provide proactive consultative Marketing Communications planning and support to
Sales Support andProduct Management groups. Developmarketing campaigns andmaterialsfor newproduct launches andlead
generationcampaigns. Ownbudget for North andSouthAmerica and campaigntrackingand reporting using Salesforce andAct-
On MarketingAutomationmarketing tools.
GENEWIZ, South Plainfield, NJ MarketingCommunications Jan. 2016-March 2016
Worked cross-functionallyto execute multi-channel marketingcommunications, lead generationand promotional programs. Key
areas of focus includedsupport for Inside SalesTeam, Tradeshow andEvent Management and KeyBusiness Lines.
ADT Security Services, Boca Raton, FL Customer Lifecycle Marketing-Program Lead (contract) Apr 2014-Dec 2014
Led cross-functional teams of internal stakeholders and outside vendors for development of targeted customer retention
programs to increase customer satisfaction, lower attritionandimprove customer engagement.
• Drove integrated customer response marketing programs and promotionalcampaigns across a breadthof online and
traditional direct marketingvehicles.
• Created customer insight presentations to informandguide the development of marketing andcreative briefs.
• Managedthe implementationand timelyrollout of customer base offers, promotions and campaigns online, through
fieldsales andcall center operations.
Suco Technologies, Inc., Boca Raton, FL Marketing Manager (Contract) Mar 2013-Nov2013
Developedmarketing strategytargetingmechanicalandelectrical designengineers inthe US andCanada.
• Developed company’s social media presence, joined online industry marketplaces and managed all tradeshows and
events.
• Worked withadvertisers andindustryassociations to redesignads, improve placement and negotiate editorials.
• Produced collateral andhigh value thought leadershipwhite papers to drive content marketing campaigns.
Art Studio 20, Boca Raton, FL Communications and Promotions Manager Nov2009-Feb 2012
Developedmarketing andleadgenerationprograms to promote addition ofanart school andstudioto anart gallery.
• Tripledgrowthof database in 2 years bylaunching anart therapyprogram
• Promoted program through social media, grassroots viral marketing, hosting events and classes and by
engaging localinterest groups andassociations.
• Designedcustomer referral incentive programfeaturing classdiscounts and studio rental.
• Authoredandcustomizedall collateral andpromotionalpieces for use across various marketing channels.
Franklyn Ideas Cedar Knolls, NJ Project Manager (Contract) Dec 2008-Oct 2009
ManagedMedicare Part D FormularyGridPrograms designedfor major pharmaceutical andtop-tier healthcare clients including
Johnson& Johnson (Janssen).
• Directed creative and production teams on the development of print and interactive collateral pieces for regional
pharmaceutical representatives targeting private physicianpracticesandhospital clinicians.
• Created StandardOperating Procedures for FormularyGridProgram planning and best practices.

2. Glowpoint, Inc. New Providence, NJ Marketing Specialist Aug 2007- Oct 2008
• Responsible for leading online advertising, sales support, trade show planning and communications components of a
multi-platform promotional campaign supporting the launch of mobile videoconferencing product co -marketed with
SonyElectronics.
• Managedpaid search campaigns using YahooOverture and Google Analytics platforms.
• Responsible for marketingthe product’s application in the legal vertical. Workedintandem with engineering, internal
graphics and tradeshow vendors to develop legal and government sell sheets, media kits, interactive demos, sales
presentations, communications programs andpromotional discounts.
Ricoh Corporation West Caldwell, NJ MarketingCommunications Specialist June 2004-July2007
Executed and administeredRicoh’s 3 Web-based Sales Incentive Programs. Quarterlycosts for all Sales Incentive Programs were
forecastedto be around$1Mper brand. For Ricoh, quarterlypromotionalcosts averaged $1Mper sales channel.
• Acted as liaison betweenexternalagencies andproduct managers, obtainedcopyapprovals, managed budgets, tracked
redemption levels, monitored fulfillment andforecasted promotional expenditures.
• Provided Product Marketing Managers with detailed quarterly reports of promotional expenditures and program
effectiveness. Data usedto determine next quarter’s promotionalcalendar.
• Worked withsales leadership to develop anautomated, nationwide process for onboarding newsales reps.
• Managedcomplete overhaul ofInfoCenter, a previouslyarchaic salesintranet with over 8,000 sales users intoa dynamic
digital sales tool. Launch was so successful existing wireframe used as template for rollout of sales intranets for the
Savin andLanier brands.
• Developedaninternalcontent management tool that enabledconfidential, time-sensitive product launch kit files to be
uploaded in-house andavailable online in24 hours (formerly10 days).
Ricoh’s Document Management Solution Division Vertical Market Specialist
Providedvertical-specific sales support andtraining programs to 25 dedicatedsales reps to reverse lagging sales of Ricoh’s Web-
basedDocument Management solution.
• Performedextensive qualitative research onthe document management process and current workflowin5 document-
heavyindustryverticals.
• Delivered verticalspecific sales kits, whichincludedcustomizedcontent tailoredfor strategic accounts.
Raincastle Communications, Inc. Newton, MA BusinessDevelopment Analyst Apr 2001-Aug 2002
Devised a new business development strategyandmanagedthe tactical implementationof new processesandprocedures.
• Crafted internal communications to generate agencywide participation innew businessdevelopment activities.
• Calledonkeycustomers to obtain testimonials andinformationfor case studies.
• Oversaw agency’s transitionto Salesforce.com andimplementedprocess for data integrity.
• Performedanalysisof new business pipeline fromraw data extractedfrom Salesforce.com.
• Developedcontent for sales proposal, RFPs, presentationtemplates andforms for case studydesignandproduction.
.
Razorfish, Inc. Cambridge, MA Business Development Analyst Sept 1999–Apr 2001
Integratedmarket andprospect researchinto all sales communications, presentations andRFPs.
 Partnered with technical subject matter experts to develop communication materials that effectively translated
complex digital concepts to non-technical audiences.
• Worked withIT Organizations andWeb Developers to translate marketing requirements intotechnical strategies.
• Lead globalproject team to develop a case studydatabase to facilitate business development activities.
EDUCATION
Emerson College, Boston, MA;MA in Integrated Marketing Communication, GPA: 3.9, Dec. 2003
Lafayette College, Easton, PA;BA in Government andLaw, Cum Laude; GPA: 3.7, May1998
TECHNICAL SKILLS
CRM and DBMS: Salesforce.com, Marketo, Act-On, Microsoft Dynamics, Sugar CRM, Siebel CRM, ACT, Oracle
CMS: WordPress, Microsoft SharePoint
EMAIL MARKETING:Constant Contact, Exact Target, Responsys, CheetahMail, MailChimp