Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
The move to managing audiences in an agile marketing worldPaul Cowan
Consumers are empowered more than ever, which is shifting the value exchange between brands, media companies and consumers. Brands must rethink their overall approach to shift from the old, 'broadcast' paradigm to a much more targeted and 1:1 approach. This presentation provides a framework for Audience Experience Planning and how to apply traditional CRM methods and approaches to traditional media.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
Performance evaluation of cold recycling experimental stretch constructed wit...eSAT Journals
Abstract The bituminous pavement rehabilitation alternatives are mainly overlaying, recycling and reconstruction. In the recycling process the material from deteriorated pavement, known as reclaimed asphalt pavement (RAP), is partially or fully reused and it is a valuable approach for technical, economical, and environmental reasons. Full Depth Reclamation (FDR) is one of the cold methods of recycling the bituminous pavements. In this study an experimental stretch is selected for FDR in which the full flexible pavement section and a predetermined portion of the underlying materials are milled and remixed with about 10 % of 10 mm down size aggregate and 30 % stone dust to match the Bituminous Concrete (BC) Grade-I mix limits and known quantity of RBI 81 stabilizer. Stabilization of RAP material with RBI grade 81 reduces the requirement of new materials, time of construction and increases the strength of the road. This report consist of a case study of road constructed at Jnanabharathi campus, Banglore University, which include assessment of existing pavement condition and the preparation of pavement surface for the construction of stabilized layer and construction aspects of pavement using RAP material stabilized with RBI grade 81. The report also presents results of some short term functional and structural condition studies on the study stretch. From the limited studies carried out it is concluded the RAP material can be used effectively by the stabilization with RBI grade 81. From the field studies it is concluded that the strength of the pavement increases with increase in RBI grade 81 dosages. Keywords: Stabilization of Reclaimed Asphalt Pavement (RAP), RBI Grade 81, Full Depth Reclamation, Cold in Place Recycling (CIR).
Επαγγελματικές Υπηρεσίες Καθαρισμού Χαλιών από τα ταπητοκαθαριστήρια Tapisdor. Μάθετε περισσότερα στο http://www.tapisdor.gr/ell/categories/%CE%9A%CE%B1%CE%B8%CE%B1%CF%81%CE%B9%CF%83%CE%BC%CF%8C%CF%82-%CE%A7%CE%B1%CE%BB%CE%B9%CF%8E%CE%BD-%CE%9C%CE%BF%CE%BA%CE%B5%CF%84%CF%8E%CE%BD
B2B Marketing: Building a Purpose-Driven Content StrategyLeo Bancou
B2B marketing involves many different types of content that are targeted to specific stakeholders and decision-makers (department leads, budget, end user) within a single organization, over a multi-stage sales cycle, across channels owned by different teams. In order to move buyers through each stage of a longer sales cycle, B2B marketers need to use the right content, at the right stage, with the right KPIs to measure effectiveness.
The move to managing audiences in an agile marketing worldPaul Cowan
Consumers are empowered more than ever, which is shifting the value exchange between brands, media companies and consumers. Brands must rethink their overall approach to shift from the old, 'broadcast' paradigm to a much more targeted and 1:1 approach. This presentation provides a framework for Audience Experience Planning and how to apply traditional CRM methods and approaches to traditional media.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
Preston Williams III is Senior Partner & Chief Information Officer (CIO) at GBC® Global Services. He is a pioneer and futurist with 20+ years of Big 4, Fortune 500, Global 100 and entrepreneurial experience. That experience includes Senior Auditor with Price Waterhouse (PriceWaterhouseCoopers), Controller for Lynn-Phill, IT Consultant with McGladrey & Pullen and Andersen Consulting (Accenture) as well as Project Executive at IBM® Global Services. He also worked as the first Product Manager for Global Data Collection with Dun & Bradstreet (D&B) and the first Chief Information Officer (CIO) at Langston University.
From 2002 to 2004, Preston served as the first Chief Executive Officer (CEO) & Managing Partner at GBC®. Incorporated in Delaware, USA; the firm operates in Kenya, Liberia, Uganda and the United States. He has successfully implemented sound, reliable, dynamic and robust IT systems integration and financial management solutions in North America, Asia Pacific (APAC), Latin America (LATAM), Europe, the Middle East and Africa (EMEA).
Mr. Williams is Chairman of the GBC® Board of Directors, a recipient of the IBM® Global Services Leadership Award, a member of the Global CIO Think Tank and a member of the Internet Evolution Executive Clan.
Performance evaluation of cold recycling experimental stretch constructed wit...eSAT Journals
Abstract The bituminous pavement rehabilitation alternatives are mainly overlaying, recycling and reconstruction. In the recycling process the material from deteriorated pavement, known as reclaimed asphalt pavement (RAP), is partially or fully reused and it is a valuable approach for technical, economical, and environmental reasons. Full Depth Reclamation (FDR) is one of the cold methods of recycling the bituminous pavements. In this study an experimental stretch is selected for FDR in which the full flexible pavement section and a predetermined portion of the underlying materials are milled and remixed with about 10 % of 10 mm down size aggregate and 30 % stone dust to match the Bituminous Concrete (BC) Grade-I mix limits and known quantity of RBI 81 stabilizer. Stabilization of RAP material with RBI grade 81 reduces the requirement of new materials, time of construction and increases the strength of the road. This report consist of a case study of road constructed at Jnanabharathi campus, Banglore University, which include assessment of existing pavement condition and the preparation of pavement surface for the construction of stabilized layer and construction aspects of pavement using RAP material stabilized with RBI grade 81. The report also presents results of some short term functional and structural condition studies on the study stretch. From the limited studies carried out it is concluded the RAP material can be used effectively by the stabilization with RBI grade 81. From the field studies it is concluded that the strength of the pavement increases with increase in RBI grade 81 dosages. Keywords: Stabilization of Reclaimed Asphalt Pavement (RAP), RBI Grade 81, Full Depth Reclamation, Cold in Place Recycling (CIR).
Επαγγελματικές Υπηρεσίες Καθαρισμού Χαλιών από τα ταπητοκαθαριστήρια Tapisdor. Μάθετε περισσότερα στο http://www.tapisdor.gr/ell/categories/%CE%9A%CE%B1%CE%B8%CE%B1%CF%81%CE%B9%CF%83%CE%BC%CF%8C%CF%82-%CE%A7%CE%B1%CE%BB%CE%B9%CF%8E%CE%BD-%CE%9C%CE%BF%CE%BA%CE%B5%CF%84%CF%8E%CE%BD
Engineering Research Publication
Best International Journals, High Impact Journals,
International Journal of Engineering & Technical Research
ISSN : 2321-0869 (O) 2454-4698 (P)
www.erpublication.org
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephen King
Stephdokin is a Digital Brand agency that offers 3 services to customers:
1) Digital Brand Audit
2) Digital Brand Dashboard
3) Digital Brand Marketing
Establishing how your brand appears online is the first step in a journey of web excellence.
The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.”
When evaluating your digital brand, we can include many different dimensions of your online presence, like:
• Website traffic
• Website lead generation and sales conversions
• Google Performance
• Social media channels
• Mobile
• SEM and SEO excellence
• Competitive benchmarking
• Peer benchmarking
… and more.
In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going.
We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards.
Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns
- Website creation / design
- Website reviews / optimization
- Search engine ranking (SEO)
- AdWords (+LinkedIn, Bing, Facebook ads etc…)
- Channel / partner planning & management
- Mailing list setup, management and eNewsletters
- Marketing brochures
- Videos, Infographics, eBooks, Case Studies, Guest Blog Posts
- Trade show booths
- Email newsletter designs
- Press releases
- Social media publishing
- etc...
Let's Get Started!
Resume for Mark Adcock - an experienced Senior Marketing Manager with a broad set of skills spanning deep technical to broad tactical. Specializing in Mobile Devices, Brand Marketing, and Experiential Events. Currently seeking new opportunities in San Francisco.
Leadership Case Studies from CMO Dana ToddDana Todd
Resumes and even LinkedIn only go so far in telling a story about one's professional highlights - so I put together a personal "sales deck" outlining two recent case studies showcasing job snapshots where I led corporate marketing departments. Both engagements were interim (1-2 years) jobs where we accomplished a lot with limited resources.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Similar to Abid Chaudhry Bio + Resume Spring 2015 (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Abid Chaudhry Bio + Resume Spring 2015
1. My name is Abid Chaudhry. This is my resume.
I'm an experienced product marketer with a proven track record of developing and executing plans
that support business/product objectives. I've lead global teams toward driving consistent product
narratives and marketing goals across multiple media channels. My work has spanned the digital
media spectrum, with expert@level subject matter expertise in SMB/Local Business related marketing
and advertising Dincluding IYP, PPC, Display, Mobile, Social and emerging mediaI.
I've successfully managed businesses at scale @ including ownership of $120M P&L, driving
contribution margin up from 18.5% to 22%, and portfolio advertiser churn down from 60% to 49%
YoY. I've led cross@functional teams as small as three and as large as fifteen @ with a focus on
fostering leadership and EQ@driven management, and can thrive as both a manager and individual
contributor.
As a strategist I've developed business and marketing plans within the digital media realm, and have
presented/defended my thinking to engineering, executive, product, and client teams. I can explain
the difference between PPC, CPM, Like and Impression to both the product analyst and the mom and
pop small business, just entering into the world of online/digital advertising.
As a published local media industry analyst I've spoken at tech/media conferences on topics related
to SMB/Local Media and marketing, and am often referenced as an expert on SMB marketing by
tech, media, and advertising publications like AdWeek, Forbes and PandoDaily.
2. February 2015 | References available upon request.
http://www.linkedin.com/in/abidc
ABID MAHMOOD CHAUDHRY
1127 Winchester Ave. #7 | Glendale, CA 91201 | ph. 202.370.7878 | abid.chaudhry@gmail.com
Focused on Building Usage, Monetization, and Customer LTV Entrepreneurial Business Manager with $120M+ P&L Management Experience
Subject Matter Expertise of Digital Advertising & Marketing Proven Record of Impacting + Influencing Business Decisions & Strategy
EXPERIENCE & BACKGROUND
SENIOR DIRECTOR / INDUSTRY STRATEGY + INDUSTRY ANALYST BIA/KELSEY / LOS ANGELES, CA / 11.2013 – RIGHT NOW
Dualcrole within BIA/Kelsey, tasked with driving industry thought leadership and strategy within local digital media and marketing
industry. Worked with clients across size and revenue spectrum in developing product strategy and GTM planning initiatives. As Industry
Analyst, tasked with acting as public voice and expert on digital media and marketing landscape.
!! Managed $1.3M strategy/advisory consulting portfolio. Selected
clients: Google, Yahoo, GoDaddy, ReachLocal, YP Holdings,
Endurance International, TimeWarner Cable.
!! Led client strategy engagements managing crosscfunctional
teams of 15+ towards goal of defining and executing actionable
gameplans.
!! Served as advisor and contributor to client executive teams,
providing tactical/strategic guidance; published whitepapers and
spoke at 10+ industry events providing thought leadership.
!! Provided incdepth research and strategic analysis on local
media industry, covering product strategy, SMB monetization,
legacyctocdigital media enterprise transformation, etc.
DIRECTOR / PRODUCT STRATEGY TALUS LABS / LOS ANGELES, CA / 04.2012 – 06.2013
Core responsibilities included developing and executing product/market strategy for digital advertising start up; core mission based
around driving growth and profitability via ownership of product vision and roadmap. Lead all internal and external communication of
product strategy to ensure product direction support for Talus Labs’ overall strategy and goals.
!! Developed and executed industry marketing plan, product,
and marketing strategy c engaging with industry groups and
key digital media publications, blogs, etc.
!! Developed SMB approach narrative, including marketing
collateralization, webinars, in person training seminars, as well
as internal publications.
!! Drove small business marketing communications strategy,
on behalf of global reseller partners jBerry Co., Sensis, etc.k
!! Provided thought leadership around how to engage and
partner with SMB advertisers across verticals and geographies.
SENIOR PRODUCT MARKETING MANAGER / SEARCH PRODUCTS AT&T / GLENDALE, CA / 08.2011 – 04.2012
Lead Channel/Market ownership for nationwide Search Marketing channel. Primary goals included successful SEO product launch,
revenue expansion, product development strategy and acting as subject matter expert across teams.
!! Internal/external subject matter expert for Search Marketing,
‘face of product’ for 1200+ nationwide sales team.
!! Launched SEO Product across 24 states, engaging sales teams
with market collateral, training, and in person strategy sessions.
!! Ideated, developed and deployed largecscale product
positioning, messaging and communication processes.
!! Engaged in continual market analysis to maintain competitive
views, steering product through fast emerging SMB search
marketing
!! Developed nationwide goctocmarket planning for launch of
Search Engine Optimization product YP SEO.
!! Led new product development planning with product
management, engineering and sales teams based on market
response.
SENIOR BUSINESS MANAGER / SEARCH PRODUCTS AT&T / GLENDALE, CA / 04.2010 – 08.2011
Ownership of YP Connect business unit, AT&T's SMB SEM product, with 120M+ P&L responsibility. Goals included product growth via
revenue expansion, advertiser churn reduction, margin management, as well as ongoing product management.
!! Accountable for business performance P&L and market
goals for $120M Search Engine and Online Marketing
product.
!! Led crosscfunctional execution of multiple projects designed to
drive revenue growth, margin control, and churn management.
!! Conducted detailed business/financial analysis to build
business plans, prioritize initiatives and guide resourcing.
!! Designed and developed strategic planning using market
intelligence, advertiser feedback, and internal contribution
margin goals.
3. February 2015 | References available upon request.
http://www.linkedin.com/in/abidc
PRODUCT MANAGER / IYP+ LOCAL DIRECTORY PRODUCTS INTELLIGENX / HERNDON, VA / 08.2008 – 03.2010
Managed strategy and implementation for Discovery Engine and AdOptimizer products at 411.ca; designed and deployed market
strategy for premisecbased sales channel – while maintaining product strategy and roadmaps.
!! Developed products using Intelligenx Discovery Engine at
411.ca, 6 million unique visitors/over 20 million searches.
!! Monitored local media industry and communicated market
insights to executive, sales and SMB outreach teams.
!! Drove requirements for listing and data quality; maintaining
product roadmap focused on usage and monetization
goals.
!! Partnered with product management to craft market driven
product roadmaps, features and design for online yellow page
product.
PRODUCT MANAGER / MOBILE PRODUCTS ASTEGIC MOBILE SPECTRUM / MCLEAN, VA / 08.2006 – 08.2008
Managed product strategy for Mobile Spectrum – a hybrid web and mobile based application suite for industrial and military field
workers to dynamically build and deploy protocol and maintenance inspections to remote locations
!! Coordinated and led weekly product review calls with
team to assess goal achievement and closed/pending
issues, deals and opportunities.
!! Defined implementation guidelines for trial installations, quotas
for sales staff, and assisted in support functions to provide
intelligence on potential leads.
BUSINESS ANALYST / FUND ADMINISTRATION MERRILL LYNCH / JACKSONVILLE, FL / 09.2005 – 08.2006
Responsible for requirements management and tracking for Oracle 9i accounting application upgrades and transitioning legacy
systems for intake into new accounting management portal.
!! Calculated fund financial breakpoint schedules, fund
mechanics, and accounting for reporting and fee
adjustment.
!! Managed timing and trading deadline management system to
coordinate activation of financial securities onto various global
markets on conflicting time schedules.
EDUCATION & APPLICABLE SKILLSETS
BSBA, INTERNATIONAL FINANCE THE AMERICAN UNIVERSITY / WASHINGTON DC / 2004
PresidentcKogod School of Business Investment Fund, TreasurercAU College Democrats, Class Rep Muslim Students Assoc.
ParticipantcKogod Business Case Competition j2004k, AU Muslim Students Association, Student RepcAmerican University Faculty Senate
!! Capability Maturity Model jCMMIk Level II – Process
Champion for Client Engagement
!! Applications: Microsoft Office, SharePoint, Project, Access, Visio,
FrontPage, Adobe Photoshop, Adobe Illustrator, Mac OS X,
Netsuite, Aprimo, MS Project, Wordpress, and most other
business systems.
SELECTED MEDIA CITATIONS/MENTIONS
Forbes.com, September 18, 2014
“The Inbound Call: A Marketer’s Most
Valuable Asset?”
AdWeek.com, August 10, 2014
“Would You Tweet for These FlipAFlops?”
NetNewsCheck.com, January 24, 2014
“SMBs Seen to Embrace ‘NonAAdvertising’
Screenwerk.com, August 26, 2013
“By Popular Demand: Local Media
Landscape Graphic”
expertIP/AllStream Blog, September 25, 2014
“What ‘local’ Means in a Digital Retail
Context”
EcCommerce Times, September 25, 2014
“AmazonFresh, USPS Could Be Marriage
Made in Heaven”
PandoDaily, July 30, 2014
“Is This the Next SaaS Unicorn?”
AdWeek.com, August 31, 2014
“Social Activism Becomes a Thing for
Brands, Thanks to the Ice Bucket
Challenge”
4. Page6
Abid Chaudhry
Industry Strategy & Insight at BIA/Kelsey
abid.chaudhry@gmail.com
20 people have recommended Abid
"Abid has all the tools to be a talented leader for any company. His experience in Product Strategy, Marketing
and Business Development combined with his ability to focus on the big picture while executing tactically
will make him an asset anywhere he goes throughout his career. But beyond this, Abid's greatest strength is
his ability to connect with people: his emotional IQ is second to none. I would happily work with Abid again
and recommend him wholeheartedly."
— Chris O'Connell, Sr. Manager, Business Development / Director of Product Marketing, Gumiyo
(acquired by Talus Labs), worked directly with Abid at Talus Labs
"Abid was the first person I mustered up the courage to talk to at ATT. As soon as he opened his mouth it
was apparent he was the living, breathing, pulse for the latest innovations in online advertising. His larger-
than-life persona vigorously animates and evangelizes the products and industry he represents. I've observed
his relentless hustle for results in raising the bottom line across our multi million dollar product portfolios.
I consider him a force of nature in the interactive sector, whom has a gift for making the people around him
rise to their true potential. If there is a top, Abid will find it, and arrive, clad as usual in svelte attire. My best
to you, ~Evan Peelle"
— Evan Peelle, SEM Analyst, Business Consultant, AT&T Advertising Solutions, worked directly with Abid
at AT&T Ad Solutions
"I worked very closely with Abid when he had direct responsibility (i.e. P&L) for a very high revenue (100M
+) Search Engine Marketing product. He joined our group during a very difficult transition time, and when
he left, had literally turned the product around (reversing negative KPI trends and restoring high performance
of the product). I think what is interesting about Abid is that he is much brighter than he lets on, since his
primary focus is on building relationships with people. I don't think I would be alone in saying that he is a
master in this department. I don't think I've observed an interaction between him and another person that
didn't end with them both: being more on his side of the issue AND walking away with an increased sense of
liking and affiliation towards him -- and this includes some very difficult people I know personally! So, given
all the above, it should be no surprise to anyone that he had alot of success in this position -- a combination
of an analytic and agile mind with gifted levels of emotional IQ and charisma has always been the secret
of success of all top executives and politicians. As far as I see it, Abid can choose either of those paths,
5. Page7
and I would have no problem placing large bets that he would achieve stellar success in either or both. Any
organization would be very lucky to get him."
— Scott Edwards, Associate Director, Performance & Bid Management, Search Engine Marketing, AT&T
Interactive, worked directly with Abid at AT&T Interactive
"Abid's expertise and commitment to improve the quality and overall product revenue are best in class. It is
truly a pleasure to work with Abid and his product team."
— Anthony Bratti, Regional Vice President of Interactive Advertising Sales, AT&T Advertising
Solutions, managed Abid indirectly at AT&T Interactive
"In the time that I've worked with Abid he has shown an incredibly drive and passion for the product we work
on and is tireless in his pursuit for streamlining processes and improved relations for all parties involved. He
puts in endless hours to make sure that he's available for any questions and doesn't shy away from any task
that will drive the product forward. I would happily work with Abid on any future business ventures."
— Mike Martin, Supervisor, Campaign Management, Marchex, was a consultant or contractor to Abid at
AT&T Interactive
"Abid's contributions to the continuing development of Search for AT&T are many. He has taken the leading
role in defining and streamlining previously ambiguous policies. His ability to set foundational rules quickly
and keep to them when needed ensures efficient and consistent communication and action across all affected
teams. As one of the chief faces of the product, Abid puts in seemingly ridiculous hours - sometimes on calls
at 4 AM to support the East coast or emailing in the middle of the night and weekends. Abid's determination
to keep all groups, internally and externally, on an even plane demonstrates a tireless devotion to his position.
Quick on his feet and not deterred by the "tough questions," he is a valuable asset for setting expectations and
adapting the product's focus to the constantly-changing Search industry."
— Steve Hartley, Senior Analyst, Search Engine Marketing, AT&T Advertising Solutions, worked with Abid
at AT&T Interactive
"My relationship to Abid was that of Help Desk guy. We got to know each other in a limited fashion through
desktop support calls, and our mutual membership in the company's Toastmasters club. He has a passion and
dedication to his work. A good-natured man, he can also engage you in stimulating conversation on a wide
range of topics. He can count himself a part of the growing population of "Mac Geeks." I would definitely
want to work with Abid in the future."
— Brad Chapman, Help Desk Specialist, AT&T Interactive, worked with Abid at AT&T Interactive
"I worked with Abid for almost 2 years at Intelligenx and found him to be one of the most creative,
innovative, and results driven people I have had the opportunity to meet. He is a great team-player and always
6. Page8
is current on the latest technologies. Abid's work ethic and drive will ensure his success in any endeavor he
decides to undertake. I would love to have the opportunity to work with Abid again."
— Jean Demarest, SPHR, Operations Manager, Intelligenx - formerly i411, worked with Abid at
Intelligenx
"I met Abid long time ago, and from the first moment I understood his professionalism, his ability to clearly
understand how to translate technical issues to a simple and easy message. With the passing of the daily
work, it became clear the deep commitment to both, the work the Company and the needs of different groups
even when it was not his direct responsibility. I have no doubt that Abid’s potential is enormous; he can
overcome any obstacle, even during the most complex and adverse circumstances. He is a person who has
a lot to give, I really hope that those new teams where he participate realize his potential and leave it free to
create, they will not regret it, since his limits are extremely high."
— Pablo Abdian, VP IberoAmerica, IntelligenX - Formerly i411, managed Abid indirectly at Intelligenx
"Abid is a great mix of business and technology. We worked together as Product Managers on various
global local search websites and IYP's and I was always impressed by his ability to connect with people,
simplify complex processes and technologies, and somehow figure out ways to create revenue opportunities
in innovative ways. He's a great communicator, team player, and a very sharp technology business leader."
— Fernando Fernandez, Product Manager, Intelligenx - formerly i411, worked directly with Abid at
Intelligenx
"I worked with Abid briefly at Intelligenx, but its hard to miss how sharp and creative he is. Very technology
& industry savvy (local search, sales, marketing, publishing, mobile). Committed and gets things done."
— Pallavi Gangaiah, Project Manager, Intelligenx, worked with Abid at Intelligenx
"Abid is an excellent product manager - in addition to being driven to develop and deliver professionally and
with excellence, he is also highly entrepreneurial. He loves technology and is always well-versed in the latest
and greatest of his field and many others."
— Zubair Talib, Chief Technology Officer, Intelligenx, managed Abid indirectly at Intelligenx
"I have known Abid since he was in college, and so this is in some ways a personal recommendation, which
I feel is just as important as a professional one. I have seen Abid "behind the scenes," as it were. The things i
admire most about his work are 1) his amazing ability to inspire loyalty and enthusiasm in his coworkers and
the people he manages. 2) His excitement about his work. He quickly determines the most interesting aspect
of any project he is working on, and pinpoints what will get consumers and the public excited, and he brings
that joy in technology and business to his work, which makes for a better product."
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— Emily Johnson, Technical Documention: Writer and Editor, AppNexus, was with another company when
working with Abid at 411.ca
"I have known Abid for over 12 months. We worked closely together on development and deployment of
local search solutions for 411.ca in Canada. I found Abid a pleasure to work with. He is a n excellent Product/
Project Manager. He has an extensive knowledge of new technologies, especially in the mobile area. He is
very enthusiastic, and well liked by others. In the area of local search he was very quick to understand both
the challenges and opportunities associated with the business."
— Bob Lougheed, Owner, Kaniva BV, was with another company when working with Abid at 411.ca
"I have known Abid in professional capacity for over a year now and have had the opportunity to work
closely with him on a web based enterprise data collection platform geared towards mobility. He has great
people skills, and this helps him reach out to our clients and easily establish long lasting relationships to help
drive business in. His geeky nature and quick grasp of market knowledge helps him understand technology
and develop strategies for successfully launching products and capturing the market. He knows how to work
well with team members from all sides - executives, technologists, functional, etc, and I'd work with him
again any day. Good luck Abid!"
— Devendra Arole, Senior Business Analyst, Astegic, worked directly with Abid at Mobile Spectrum LLC
"Abid is one of the smartest, hardest working and insightful managers of people and time I ever knew. He
is an extraordinary enabler, able to put people and job requirements together in a way that clients/customers
loved. In my time working with him, I learned a great deal about truly finding the client's needs and then
exceeding their expectations in serving them. I highly recommend him to any manager or hiring executive."
— Nash Nazar (paramountsoft[at]gmail.com), Manager - Resources, Astegic Inc (http://
www.astegic.com), worked with Abid at Mobile Spectrum LLC
"Abid is an excellent project manager in terms of dealing with clients, establishing new relationships, and
fostering existing ones. Additionally he has a strong vision for tranlsating clients needs for the product into
actual functionality delivered. While under Abid's watch the m-Inspector product was able to significantly
increase market penetration."
— Brett Johnson, Technical Manager (Director of Technology), Astegic Inc, worked directly with Abid at
Mobile Spectrum LLC
"Abid is a sharp, detail-oriented Product Manager who is capable of excelling at a variety of business roles;
while maintaining a high degree of professionalism."
— Christopher Scordo PMP, Technical Director, VMD Systems Integrators, was with another company
when working with Abid at Mobile Spectrum LLC
8. Page10
"Abid makes things happen with the experience of a seasoned veteran. His intelligence and ability to connect
with people is amazing!"
— Jeannette King, MBA, PMP, ITIL Expert, President & CEO, SRE, Inc, managed Abid indirectly at
Astegic
"Abid provided financial project work for one of our clients and they were sad to lose him when he took
a permanent analyst job with another company. Abid, we would happily work with you again anytime!
Khristie"
— Khristie Andrus, Vice President, JustinBradley, managed Abid at Justin Bradley
Contact Abid on LinkedIn