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The document outlines a process for developing a global brand identity and rollout plan that builds consensus across countries and teams. It involves countries reviewing best practices, developing creative work plans, and gaining approvals through consensus-building workshops. Once approved, a core package is created and materials are uploaded to an intranet for local agencies to adapt for their countries while maintaining consistency under global team oversight to ensure a successful continuous rollout.
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https://beloved-brands.com/2012/06/24/brand-plan/
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YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
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- 3. Global Brand Identity/Campaign Development Process Critical Success Factors Critical Success Factors Brand Identity Development Phase 1 Identify and validate a winning global brand positioning and gain consensus with in all key affiliate markets on product positioning, personality, and promise Successful global validation of brand identity elements – trademark symbols, color palette, logotype, font, icon with consumers and health care providers Campaign Development Phase 2 Successfully establish and gain consensus on global creative concept and core claims development Implement global brand guidelines and effective utilization of the brand book to maximize market impact and penetration Gain consensus on and execute an effective global pre-launch communication program that preconditions the market and establishes the need for gastro-protective NSAID
- 4. Key Brand Initiatives 2008 2009 2010 Phase I Brand Identity Development Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Initiation Meeting Brand Strategy Workshop Positioning Development & Research Consumer & Healthcare Provider Segmentation Research Brand Identity & Personality Workshop Color Palette & Logo Development/ Research Phase II Campaign Development Message Development & Research – HCP and Consumer Concept Development & Research – HCP and Consumer Sample Package Development & Research Phase III Planning and Rollout Global Brand Book Development Pre-launch & Launch Global Communications Plan Development and Rollout Post launch Global Communications Plan Development and Rollout Global Targeted Launch