Tammy Kissinger has over 15 years of experience in marketing roles across several industries. She has expertise in areas such as product strategy, marketing, branding, campaign development and management, business planning, and account management. Her experience includes roles as a ranch manager, business owner, and senior marketing positions at satellite TV and technology companies. She holds a Bachelor's degree in Marketing from Colorado State University.

1. TAMMY L. KISSINGER
Mobile: 303.884.0033
Tlkissinger0303@gmail.com
MARKETING PROFESSIONAL:
 Marketing Professional with 15+ years expansive experience in product marketing, advertising, branding,
campaign development & management, go-to-market product planning & strategy as well as account
management expertise
 Cross Industry Expertise in telecommunications, satellite TV, Engineering and high-tech
 Highly Motivated Leader capable of working successfully at all levels of organizations
 Product Strategy & Positioning
 Financial Modeling & Forecasting
 Team Leadership
 Budget Management
 Campaign Planning & Execution
 Product Launches
 Branding Strategy
 Relationship Management
PROFESSIONAL EXPERIENCE:
Flying Horse Ranch
September 2015 – August 2016: Ranch Manager & Director of Marketing
 Oversee all ranch operations including all financial, marketing and product development activities
 Developed the product strategy, marketing message and go-to-market plans
 Responsible for all ranch e-marketing to include website development, management and social media
 Developed the product forecasts & business plan to effectively start up 5 new lines of business in 2015-
2016: Registered Angus cattle herd, horse breeding program, on-site riding program open to the public,
equine event production and an on-site retail store selling ranch-branded merchandise
STK Productions, Inc.
June 2010 – September 2015: Owner
 Development of all business activities for buying & selling performance horses
 Manage the day-to-day operations of running a large cow/calf operation
 All marketing and finance activity to support the business
EchoStar LLC
March 2011 – February 2014: Senior Sales Account Manager (DISH Network Account)
 Responsible for account management of the DISH Network account, valued at over $1B in annual revenue
 Negotiation of various contracts to support new initiatives
 Strategic guidance on new product development, both hardware and software products
 Product requirements development for advanced hardware products, STB applications and innovative STB
UI
 Forecasting and inventory management, monthly financial analysis and Executive review
 Interface with Executive leadership between DISH & EchoStar
DISH Network
December 2004 – May 2010: Senior Program Manager; Product Marketing Programming / Hardware
Programmer Marketing
 Spearheaded new function within marketing responsible for strategic development/planning of core
programming, HD, premiums and locals
o Integral part of the strategic direction and full implementation of the quarterly price changes
o Programming recommendations on price increase and new package development (Core
Programming Locals, A-la-Carte packages)

2. o Analytics on current customer trends
o Recommendations on new approach to selling premium networks, resulting in increased take rates
and ARPU in each calendar year
 Centralized point of contact for all 280+ Programming partners, including channel launch strategies, pricing,
contractual marketing input and contract negotiations
o Established new Contractual Marketing Funds (CMF) processes for internal/external efficiencies
o Negotiated over $40M in CMF marketing plans on an annual basis, owned and managed all
marketing plans, invoicing and collections of funds, reporting on campaigns/ROI analysis
o Secured incremental funding from programmers to fund various initiatives (ex: HBO, NFL)
o Led strong team performance on key programming initiatives
 NFL campaign, achieved 15.6% lift in target markets
 Premium network upgrade campaign, resulted in 300K upgrades
 Viewership, reporting on network viewership and upcoming programming events
 Network Launches
o Integral in providing strategic marketing input into introduction of new networks and contract
language
o Processes for revitalizing efforts around new network launches
o Cross-functional communication and management of launch strategies and tactics
 Takedown planning, viewership, predictive impacts to packaging, competitive SWOTs
 Successful strategy development and execution on HD programming product
o HD activations exceeded forecast (493K)
o Improved product mix year-over-year by over 3%
o Product definition and forecasting, designed new tiering structure, pricing recommendations
o Developed go-to-market positioning, messaging and overall tactical implementation
Product Marketing
 Launch of several receivers/software enhancements: DVR & Non-DVR receivers, external hard drive, DISH
Remote Access, PocketDISH
 New Programming products: development of new packages, pricing, design, launch (DishFAMILY,
MobileDISH, DDA)
Nascar Marketing
 Execution of all marketing tactics surrounding 2-year $25M NASCAR marketing sponsorship
 Negotiation of contract with Roush-Fenway Racing
 Marketing support for 40 races and 16 on-track events
 Integrated marketing campaigns – local print, online, retailer events, partner integration, win
promotions, employee involvement, vendor management
 Attained over $9.8M in program value
 Acquired over 3K new subscribers via the program
 Sell-through sponsorships to various programming partners
 Execution of ESPN technology trailer
 Licensing negotiations for sell-through of various retail items
 Talent management
Organizational Development
 Built product marketing team from inception into a team of over 18, with defined roles and accountabilities
 Developed communications and project teams cross-functionally within marketing to further define the role
of product marketing; a function non-existent prior to Jan 2005
 Built cross functional relationships with Engineering, Sales, Programming to successfully institute a
marketing driven approach to product development and marketing

3. ICG Communications
March 2002 – August 2004: Product Manager; Dedicated Internet Access, Customer Management Center,
iConverge, Web Hosing/ Email
 Responsible for product performance, strategy, pricing, positioning, competitive differentiation, product
enhancements, market expansions and all sales-generating activities
 New product development, including creation of marketing requirements, technical specifications, pricing
strategies and launch activities for such enhancements as: Dedicated Internet Access T3 Bursting, Managed
Router Service, IP-based converged service and Hosted Email
 Launched product enhancement into 18 new markets, grew data product revenue over 180% in recurring
revenue, over a 9-month period
 Responsible for product P&L to include revenue generation activities, short and long-term forecasting as
well as cost reduction strategies
 Created automated Service Level Agreement crediting process across all ICG’s data products
 Developed annual product roadmap and corporate strategies, presented to Board of Directors and Executive
Committee
February 2001 – March 2002: Senior Market Development Manager
 Product marketing strategy development and execution, including market segmentation, target audience
analysis, competitive analysis, positioning and sales execution plans
 Go-to-market strategies and tactical planning of key data product launch (Dedicated Internet Access)
 Developed Value Added Reseller (VAR) channel strategy and program
 Responsible for vendor alliances and developing key sales partnerships to ignite sales opportunities
June 1999 - February 2001: Advertising Services Manager
 Responsible for Corporate-wide development and execution of national advertising campaigns to include
direct marketing programs, print advertising, broadcast, outdoor campaigns and agency management
 Responsible for the national 2000 campaign management and launch to include the development of
strategic documents identifying key campaign objectives, corporate positioning, messaging, branding, media
strategies, ROI tracking and analysis
 Developed Corporate product branding strategy, implemented into all channel strategies and product sets
 Developed new collateral strategy and program including a complete redesign of the creative and
messaging, a new on-line/interactive format that included key product specifications, messaging and brand
management
VoltServicesGroup
August 1998 - June 1999: Direct Placement Recruiter
 Recruiter of the year, Colorado region 1998
 Recruit and place candidates within industries such as, insurance, financial, healthcare, telecommunications,
high-tech as well as consulting
 Developed and maintained client partnerships with Fortune 500 companies throughout Denver
 Spearheaded new division of company to develop all sales and recruiting strategies at local branch
 Increased sales efforts by 100% from inception of new divisionof company, utilizing cold calling, account
penetration as well as targeting of market segments
January 1995 - August 1998: Staffing Specialist / Assistant Manager
 Recruited and placed all contingent work force of over 200 employees
 Insured profit levels of the branch
EDUCATION:
Colorado StateUniversity,FortCollins,CO.
1990-1994: Degree: Bachelor of Science, emphasis in Marketing