1. TAMMY L. KISSINGER
Mobile: 303.884.0033
Tlkissinger0303@gmail.com
MARKETING PROFESSIONAL:
 Marketing Professional with 15+ years expansive experience in product marketing, advertising, branding,
campaign development & management, go-to-market product planning & strategy as well as account
management expertise
 Cross Industry Expertise in telecommunications, satellite TV, Engineering and high-tech
 Highly Motivated Leader capable of working successfully at all levels of organizations
 Product Strategy & Positioning
 Financial Modeling & Forecasting
 Team Leadership
 Budget Management
 Campaign Planning & Execution
 Product Launches
 Branding Strategy
 Relationship Management
PROFESSIONAL EXPERIENCE:
Flying Horse Ranch
September 2015 – August 2016: Ranch Manager & Director of Marketing
 Oversee all ranch operations including all financial, marketing and product development activities
 Developed the product strategy, marketing message and go-to-market plans
 Responsible for all ranch e-marketing to include website development, management and social media
 Developed the product forecasts & business plan to effectively start up 5 new lines of business in 2015-
2016: Registered Angus cattle herd, horse breeding program, on-site riding program open to the public,
equine event production and an on-site retail store selling ranch-branded merchandise
STK Productions, Inc.
June 2010 – September 2015: Owner
 Development of all business activities for buying & selling performance horses
 Manage the day-to-day operations of running a large cow/calf operation
 All marketing and finance activity to support the business
EchoStar LLC
March 2011 – February 2014: Senior Sales Account Manager (DISH Network Account)
 Responsible for account management of the DISH Network account, valued at over $1B in annual revenue
 Negotiation of various contracts to support new initiatives
 Strategic guidance on new product development, both hardware and software products
 Product requirements development for advanced hardware products, STB applications and innovative STB
UI
 Forecasting and inventory management, monthly financial analysis and Executive review
 Interface with Executive leadership between DISH & EchoStar
DISH Network
December 2004 – May 2010: Senior Program Manager; Product Marketing Programming / Hardware
Programmer Marketing
 Spearheaded new function within marketing responsible for strategic development/planning of core
programming, HD, premiums and locals
o Integral part of the strategic direction and full implementation of the quarterly price changes
o Programming recommendations on price increase and new package development (Core
Programming Locals, A-la-Carte packages)

2. o Analytics on current customer trends
o Recommendations on new approach to selling premium networks, resulting in increased take rates
and ARPU in each calendar year
 Centralized point of contact for all 280+ Programming partners, including channel launch strategies, pricing,
contractual marketing input and contract negotiations
o Established new Contractual Marketing Funds (CMF) processes for internal/external efficiencies
o Negotiated over $40M in CMF marketing plans on an annual basis, owned and managed all
marketing plans, invoicing and collections of funds, reporting on campaigns/ROI analysis
o Secured incremental funding from programmers to fund various initiatives (ex: HBO, NFL)
o Led strong team performance on key programming initiatives
 NFL campaign, achieved 15.6% lift in target markets
 Premium network upgrade campaign, resulted in 300K upgrades
 Viewership, reporting on network viewership and upcoming programming events
 Network Launches
o Integral in providing strategic marketing input into introduction of new networks and contract
language
o Processes for revitalizing efforts around new network launches
o Cross-functional communication and management of launch strategies and tactics
 Takedown planning, viewership, predictive impacts to packaging, competitive SWOTs
 Successful strategy development and execution on HD programming product
o HD activations exceeded forecast (493K)
o Improved product mix year-over-year by over 3%
o Product definition and forecasting, designed new tiering structure, pricing recommendations
o Developed go-to-market positioning, messaging and overall tactical implementation
Product Marketing
 Launch of several receivers/software enhancements: DVR & Non-DVR receivers, external hard drive, DISH
Remote Access, PocketDISH
 New Programming products: development of new packages, pricing, design, launch (DishFAMILY,
MobileDISH, DDA)
Nascar Marketing
 Execution of all marketing tactics surrounding 2-year $25M NASCAR marketing sponsorship
 Negotiation of contract with Roush-Fenway Racing
 Marketing support for 40 races and 16 on-track events
 Integrated marketing campaigns – local print, online, retailer events, partner integration, win
promotions, employee involvement, vendor management
 Attained over $9.8M in program value
 Acquired over 3K new subscribers via the program
 Sell-through sponsorships to various programming partners
 Execution of ESPN technology trailer
 Licensing negotiations for sell-through of various retail items
 Talent management
Organizational Development
 Built product marketing team from inception into a team of over 18, with defined roles and accountabilities
 Developed communications and project teams cross-functionally within marketing to further define the role
of product marketing; a function non-existent prior to Jan 2005
 Built cross functional relationships with Engineering, Sales, Programming to successfully institute a
marketing driven approach to product development and marketing

3. ICG Communications
March 2002 – August 2004: Product Manager; Dedicated Internet Access, Customer Management Center,
iConverge, Web Hosing/ Email
 Responsible for product performance, strategy, pricing, positioning, competitive differentiation, product
enhancements, market expansions and all sales-generating activities
 New product development, including creation of marketing requirements, technical specifications, pricing
strategies and launch activities for such enhancements as: Dedicated Internet Access T3 Bursting, Managed
Router Service, IP-based converged service and Hosted Email
 Launched product enhancement into 18 new markets, grew data product revenue over 180% in recurring
revenue, over a 9-month period
 Responsible for product P&L to include revenue generation activities, short and long-term forecasting as
well as cost reduction strategies
 Created automated Service Level Agreement crediting process across all ICG’s data products
 Developed annual product roadmap and corporate strategies, presented to Board of Directors and Executive
Committee
February 2001 – March 2002: Senior Market Development Manager
 Product marketing strategy development and execution, including market segmentation, target audience
analysis, competitive analysis, positioning and sales execution plans
 Go-to-market strategies and tactical planning of key data product launch (Dedicated Internet Access)
 Developed Value Added Reseller (VAR) channel strategy and program
 Responsible for vendor alliances and developing key sales partnerships to ignite sales opportunities
June 1999 - February 2001: Advertising Services Manager
 Responsible for Corporate-wide development and execution of national advertising campaigns to include
direct marketing programs, print advertising, broadcast, outdoor campaigns and agency management
 Responsible for the national 2000 campaign management and launch to include the development of
strategic documents identifying key campaign objectives, corporate positioning, messaging, branding, media
strategies, ROI tracking and analysis
 Developed Corporate product branding strategy, implemented into all channel strategies and product sets
 Developed new collateral strategy and program including a complete redesign of the creative and
messaging, a new on-line/interactive format that included key product specifications, messaging and brand
management
VoltServicesGroup
August 1998 - June 1999: Direct Placement Recruiter
 Recruiter of the year, Colorado region 1998
 Recruit and place candidates within industries such as, insurance, financial, healthcare, telecommunications,
high-tech as well as consulting
 Developed and maintained client partnerships with Fortune 500 companies throughout Denver
 Spearheaded new division of company to develop all sales and recruiting strategies at local branch
 Increased sales efforts by 100% from inception of new divisionof company, utilizing cold calling, account
penetration as well as targeting of market segments
January 1995 - August 1998: Staffing Specialist / Assistant Manager
 Recruited and placed all contingent work force of over 200 employees
 Insured profit levels of the branch
EDUCATION:
Colorado StateUniversity,FortCollins,CO.
1990-1994: Degree: Bachelor of Science, emphasis in Marketing