1. 2014
Product Marketing Plan
Crystal Titan

2. Next Generation Website

3. Website Redesign
Crystal Microsite Update
reflects changes in features
localized
Ready in March

4. Lost in Translation

5. Localization
Product EDM
Website
Give away program
Selling Kit Material
Google Keywords (?)

6. Traffic Generation

7. CT Giveaway Program
Year Round
Collect Success Story
Collects Demo Scenario
Submissions will be visible on website
winners picked every quarter

8. Current Stuff !
Hard to Process

9. Material Rewrite
Several materials should be broken up
into chunks
Short, concise power points (could be
several) with clear topic and focus in each

10. Easily Digestable Stuff

11. SELLING KIT

12. Selling Kit
Selling Flyer
Detailed Spec Sheet
Short Presentation PPTs
Artworks
Downloadable From Web
Pre-installed on USB as give away

13. Commercial Video

14. Commercial Videos
30 - 40 Second Pure Product Based
Commercial
Introduce the Key Selling Points of Crysta
Titan
Ready in mid-March, on Website & EDM

15. Google Keywords

16. Google Keywords
Year Round Exposure
7AM to 7PM
Product Oriented Message
Focused Regional Exposure
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site

17. Product Debut

18. ISC West
Product Demo
Focused Target Demo
In House Special Pricing
Fill out info to exchange for coupon

20. AWARENESS