MarketFXTM Advisors helps technology companies with strategy, execution, and advisory services to increase demand and accelerate sales. They work with early to mid-stage startups on initiatives like new product launches, lead generation, fundraising, and strategic partnerships. Engagements can be project-based, retainer-based, or full advisory services over 6 months or more. Managing Partner Jose Lazares has over 20 years of experience in marketing and strategy roles for technology and digital media companies.

1. MarketFX™ Advisors
March 2013

2. Table of Contents
 About MarketFX™
 Client Spotlight
 Engagement Model

3. About MarketFX™
MarketFX™ Advisors helps early to mid-stage technology companies realize their vision and
business objectives by increasing demand and accelerating sales.
MarketFX Advisors Web Site Diagrams
Simplify the complex… Create a tangible market effect
We create growth opportunities with simple, high impact
strategies powered by integrated sales and marketing
execution programs that deliver competitive advantage.
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4. MarketFX™ Advisory Services
Strategy Execution
• Strategic Assessment •New Product Launch
Vision
• Solution Development •Lead Generation
Strategy
• Product Innovation •Fund Raising
Innovation
• Demand Generation •Strategic Partnerships
Engagement
• Go to Market •Sales Enablement
Enablement
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5. Current Portfolio
MarketFX works with early to mid stage start ups delivering
innovative software and platform technologies
Mobility Solutions Data Center Infrastructure Interactive Video Platform
Service Integration Platform Soil Moisture Optimization Electronic Remittance
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6. Recent Results
• Product Innovation Developed innovative SaaS platform targeting brand marketers
• Lead Generation Crafted and launched social media presence across Facebook, Twitter and LinkedIn
• Fund Raising Successfully worked with CEO to close Angel and Series A financing
• Strategic Partnerships Created strategic partnerships with major social network and software vendor
• Sales Enablement Delivered sales collateral and tools to support platform as a service offering
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7. Engagement Model
MarketFX structures its engagements to align with its client’s business context and needs.
•Project Based: Fixed price with max hours based on a specific project scope. Typical
for engagement less than 60 days in duration.
•Retainer Based: Monthly retainer priced on specific scope of work outlined by CEO or
executive. Typical for 3-6 month engagements. Best when there are multiple projects or
initiatives to support.
•Advisory Services- Broad based engagement of 6 months or greater. Typically
includes sales acceleration, strategic partnership development and on-going operational
support scope. Compensation is a blend of retainer and performance incentives.
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8. Contact
JOSE LAZARES
Managing Partner and Founder
+1 510 684 5281
jlazares@mfxadvisors.com

9. Partner Background
Jose Lazares
MANAGING PARTNER
Over 20+ years crafting integrated business, product and marketing strategies.
Over 12+ years in the Digital Media and Software/Technology Industry
oSVP of Marketing at ThisMoment Inc.
oSVP of Global Marketing at Avid Technology
oVice President of Application Strategy and Development at Oracle
oEarly tech career with technology start ups Vitria and Zaplet
oPrior life in consumer branded products with Monsanto, Clorox and Burns Philp
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10. Partner Background
Jose Lazares
MANAGING PARTNER
Over 20+ years crafting integrated business, product and marketing strategies.
Over 12+ years in the Digital Media and Software/Technology Industry
oSVP of Marketing at ThisMoment Inc.
oSVP of Global Marketing at Avid Technology
oVice President of Application Strategy and Development at Oracle
oEarly tech career with technology start ups Vitria and Zaplet
oPrior life in consumer branded products with Monsanto, Clorox and Burns Philp
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