Actio Marketing Case Studies


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Actio Marketing Case Studies

  2. 2. Trade show Touch Screen Kiosk <ul><li>ADTRAN </li></ul><ul><li>ADTRAN is a leading provider of Broadband and Carrier Ethernet to Telecom providers across the globe. </li></ul>
  3. 3. <ul><ul><ul><ul><ul><li>Target Audience : Domestic and International Telecom Broadband Buyers </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>High-tech Approach to High-tech Product </li></ul><ul><li>Ease of Demonstrating Integrated Solutions vs. Individual Products </li></ul><ul><li>Ease of Information Updating </li></ul><ul><li>Environmental Approach </li></ul><ul><li>Reduce Booth Cost (Shipping, Printing, etc.) </li></ul><ul><li>Solution: Flash based navigation across 16 solution sets and multiple applications, including testimonial videos, white papers and product specifications. </li></ul><ul><li>Results: Faster engagement on trade show floor- easier for sales team to engage potential clients in integrated solution set. Easy to produce and adapt for domestic and international clients. </li></ul>
  4. 4. Trade Show Touch Screen
  5. 5. Trade Show Touch Screen
  6. 6. National Conference Conference <ul><li>SYNNEX </li></ul><ul><li>SYNNEX is a global channel distributor of hardware, software, and consumer electronics to the IT and retail verticals. </li></ul>
  7. 7. <ul><ul><ul><ul><ul><li>Audience: 600 IT Buyers and Vendors </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Promoting brand value and advocacy among buyers </li></ul><ul><li>Peer networking </li></ul><ul><li>Vendor showcase </li></ul><ul><li>Deliver updates on new products and innovations </li></ul><ul><li>Solution: Staging, video, content development, graphics production. </li></ul><ul><li>Results: Increased brand equity for both resellers and vendors. </li></ul>
  8. 8. Graphics Production
  9. 9. Graphics Production
  10. 10. 2010 Conference <ul><li>Varnex </li></ul><ul><li>Varnex is a value-added reseller community owned and managed by SYNNEX. </li></ul>
  11. 11. <ul><ul><ul><ul><ul><li>Audience: 400 Value-added Resellers </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Peer Networking </li></ul><ul><li>Sharing Best Practices </li></ul><ul><li>Provide Current Program and Product Insights </li></ul><ul><li>Vendor Showcase </li></ul><ul><li>Solution: ARS, staging, opening, content graphics production. </li></ul><ul><li>Results: Increased VAR engagement, increased equity. </li></ul>
  12. 12. Spring Conference
  13. 13. Spring Conference
  14. 14. Branding Campaign <ul><li>Fusion Event Staffing </li></ul><ul><li>Fusion Event Staffing is nationwide provider of event staffing solutions for tradeshow, experiential marketing and other live brand engagements. </li></ul>
  15. 15. <ul><ul><ul><ul><ul><li>Audience: Event Staffing Buyers </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Increase brand awareness among top event agencies nationwide </li></ul><ul><li>Leverage over 20,000 staffers to spread the company message </li></ul><ul><li>Convert web traffic to sales </li></ul><ul><li>Solution: New website including key search terms and search optimization, search landing pages, Google search term campaign, LinkedIn company-wide engagement campaign, Facebook content campaign, Twitter campaign, email campaign </li></ul><ul><li>Results: Facebook fans doubled from 800 to almost 3000 in two weeks, and Google conversion increased 15% in one month. </li></ul>
  16. 16. Postcard & Email Campaign
  17. 17. Website Design
  18. 18. North American Sales Presentation <ul><li>SITA </li></ul><ul><li>SITA is the world's leading specialist in air transport communications and information technology (IT) solutions for the air transport community. </li></ul>
  19. 19. <ul><ul><ul><ul><ul><li>Audience: Air Transport IT Executives </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Tell SITA company message from a uniquely North American perspective </li></ul><ul><li>Emphasize investment the global company has made in local market </li></ul><ul><li>Showcase industry leadership </li></ul><ul><li>Ensure awareness of full array of offerings </li></ul><ul><li>Solution: New laptop presentation with customer-centric message, customizable script for sales force to ensure consistent message, as well as graphics that both adhered to global corporate brand standards and reflected uniquely American and Canadian design sensibilities. </li></ul><ul><li>Results: Presentation launches in March 2011. </li></ul>
  20. 20. Sales Presentation
  21. 21. 2011 Conference Marketing <ul><li>GHEA </li></ul><ul><li>The Georgia Home Schooling Association provides guidelines, community and related solutions for faith-based home school families across the state of Georgia. </li></ul>
  22. 22. <ul><ul><ul><ul><ul><li>Audience: 4500 Home School Families </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Provide education on techniques and tips for Home School families </li></ul><ul><li>Create family event with education for parents, kids and teens </li></ul><ul><li>Create access to home school vendors and low-cost used books </li></ul><ul><li>Provide graduation ceremonies for students to celebrate with peers </li></ul><ul><li>Create home school community networking opportunity </li></ul><ul><li>Generate membership in organization </li></ul><ul><li>Solution: event website, email campaign, Facebook campaign </li></ul>
  23. 23. Website Design Email Campaign Campaign
  24. 24. Branding & Development Video <ul><li>Moving in the Spirit </li></ul><ul><li>Moving in the Spirit is a nationally recognized youth development program, employing dance to teach and transform the lives of children and teens in Atlanta, Georgia. </li></ul>
  25. 25. <ul><ul><ul><ul><ul><li>Audience: Potential Sponsors, Volunteers and Supporters </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Explain the unique nature of the non-profit’s program </li></ul><ul><li>Explain the benefits to children in the program and to the community at large </li></ul><ul><li>Create a short overview of the program seen from many perspectives </li></ul><ul><li>Reinforce the professionalism of the organization through consistent messaging and branding across mediums (logos, annual reports, print ads, video, etc.) </li></ul><ul><li>Solution: Logo, annual report, brochure, ads, presentation, hi-definition 4-minute video including teacher, student, and board testimonials in the studio environment, backed by footage of both the learning process and performances. Consistency of messaging and visuals that reinforce MITS position as a successful, long standing program worthy of continued involvement. </li></ul><ul><li>Results: Currently under production for 2011 release. </li></ul>
  26. 26. Sponsorship Video
  27. 27. Annual Report
  28. 28. Re-branding Campaign <ul><li>Temporary Accommodations </li></ul><ul><li>Temporary Accommodations is a leading provider of Additional Living Expense (ALE) housing for the insurance industry, locating and delivering housing and furnishings for policyholders displaced by man-made or natural disasters. </li></ul>
  29. 29. <ul><ul><ul><ul><ul><li>Audience: Insurance Companies and Independent Insurance Adjusters </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Reflect the larger size of the company </li></ul><ul><li>Differentiate the company from the highly competitive marketplace </li></ul><ul><li>Address insurance issues proactively </li></ul><ul><li>Create front-of-mind awareness among adjusters, knowing the urgent nature of temporary housing </li></ul><ul><li>Solution: New logo, tagline, company website, collateral materials, trade show presence (including booth management, trade show advertising and a program for drawing attendees to the booth), postcard campaigns to adjusters, trade advertising and three proprietary product offerings. </li></ul><ul><li>Results: In one year, sales increased from 66 engagements per month to 300 engagements per month. </li></ul>
  30. 30. STAND Guard Branded Program Branded Program
  31. 31. Elite Adjuster Branded Program Branded Program
  32. 32. Sales Brochure
  33. 33. Testimonial Campaign
  34. 34. Policyholder Campaign
  35. 35. Event Marketing/ ROI Analysis <ul><li>Ultimate Software </li></ul><ul><li>Ultimate Software is a provider of cloud-based HR solutions to companies across the country. </li></ul>
  36. 36. <ul><ul><ul><ul><ul><li>Audience: Fortune 1000 HR Executives and Managers </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Increase attendee base of both HR managers and senior level HR executives. </li></ul><ul><li>Refine content and messaging to reflect current key HR issues </li></ul><ul><li>Differentiate program from similarly focused events </li></ul><ul><li>Increase perceived value of executive attendance. </li></ul><ul><li>Solution: Provided market research study which showed overwhelming results that location and awareness were limiting attendance. Additionally, study demonstrated content needed adjustment to address key issues for Sr. HR executives. Built dedicated executive tracks for the conference to coincide with existing program. Developed separate promotional/registration year-round micro sites dedicated to the discreet audiences, and a separate executive level invitation program for driving attendance in that segment. </li></ul><ul><li>Results: Program is currently running, with satisfying results (Program takes place ins Q2 of 2011). ROI analysis results not available until Q3 2011. </li></ul>
  37. 37. Product Launch Campaign <ul><li>TEKLA </li></ul><ul><li>TEKLA is a European, global provider of a variety of Computer-Aided Engineering Design software, tailored to large-scale project development and deployment. </li></ul>
  38. 38. <ul><ul><ul><ul><ul><li>Audience: Mid- to large industrial contracting companies. </li></ul></ul></ul></ul></ul><ul><li>Purpose: </li></ul><ul><li>Build awareness of TEKLA to American contractors </li></ul><ul><li>Drive interest and traffic to trade show booth </li></ul><ul><li>Gain traction in American market with a new, free software program </li></ul><ul><li>Solution: Product launch campaign and market research. Microsite development with a corresponding campaign for driving qualified leads to the booth. Social campaign via LinkedIn for increased front of mind awareness to US based contractors. </li></ul><ul><li>Results: Program ongoing. </li></ul>