Product Camp Boston - Sponsor Introduction slides
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This document provides information about an upcoming event in April 2011, including: - Details about platinum, gold, and silver sponsors of the event - That over 70,000 professionals from 6,000 companies have attended Pragmatic Marketing training seminars - An upcoming panel discussion on Agile Development with multiple panelists - Information about the Boston Products Marketing Association and ways to continue engagement online - A summary of the Association of International Product Marketing & Management's mission and services - An introduction to the company Apptegic and their product instrumentation solution - Details on a presentation from UX design firm OHO Interactive on creating applications users love to use
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Product Camp Boston - Sponsor Introduction slides
- 1. APRIL, 2011 Sponsor Introduction Slides
- 3. Gold Sponsors Silver Sponsors
- 4. More than 70,000 professionals from 6,000 companies worldwide have advanced their professional development by attending a Pragmatic Marketing training seminar. Over 15,000 attendees are Pragmatic Marketing Certified.
- 5. Professional Development Networking Product Management Product Marketing Monthly Events www.bostonproducts.org
- 7. President Agile New England (form. Agile Bazaar)
- 9. Author & Development Consultant More panelists to be announced soon!
- 10. Continue the Conversation Go to www.BostonProducts.org Join our community Learn at our events Improve our industry @bostonproduct
- 11. AIPMM IN 5 MINUTES
- 12. Founded in 1998
- 13. Dominant search engine was Yahoo!
- 14. AIPMM.com joined the information super highway
- 15. 24/7 365 Answers
- 18. What was once a lonely desert
- 19. IS A VIBRANT STREET
- 20. Blogs Local PMAs PCAMPS
- 22. What was once an unpaved road
- 23. Has become a vibrant highway
- 24. MISSION: CHAOS TO ORDER
- 25. Project: Product Management Framework
- 27. CONNECTING
- 28. AIPMM Association of International Product Marketing & Management Product Management Profession Resource National/Global Complement local PCamps, Regional, International Prpd Mgmt Assoc. Establish PM as a recognized, growing profession Services Job Fairs Mentor Programs Ambassador LinkedIn Group PMEC – Educational Conferences Professional Standards: PMF, ProdBOK Certifications (CPM, CPMM, Agile CPM) Tools: Group Networking, Recruiter, Job Search Supply Chain Registry – Promote/Support Vendors Academic Initiative – Undergrad/Graduate/Professional
- 29. HELP ME HELP YOU
- 30. http://www.aipmm.com Steve Wells Steve [at] aipmm [dot] com
- 31. Click for Video 28
- 32. Do you know what your customers are doing? Apptegic enables you to easily instrument your applications, measure customers' actual use of your solution, and respond with better products and service. apptegic.com @apptegic facebook.com/apptegic
- 33. 30 can help Product Managers, UXD, and Engineering invest in features that customers use. ® apptegic.com @apptegic facebook.com/apptegic 2
- 34. 31 can help PM, Customer Support and Sales engage customers with deeper insight. ® apptegic.com @apptegic facebook.com/apptegic 3
- 35. Demo
- 36. 1) Visit us at our table. Pick up a book of cartoons. 2) Sign-up for our Beta! 3) Connect with us at: apptegic.com @apptegic facebook.com/apptegic
- 37. formerly
- 38. Product Management:A Framework For Growing Revenue & Market Share Solutions Marketing Design/Development/QA Solutions Marketing Product Management Assess Markets Create a Strategy Plan Product Releases Design & Develop Products Rollout & Launch Products Design & Validate the User Experience Deliver Sales & Marketing Materials Ideas Emerging Technologies Market Drivers Customer Needs Align Objectives with Vision Create Target Customer Snapshot Segment & Size Markets Define Business Requirements Create Functional / Technical Requirements Deliver Training, Service & Support Materials Quantify Revenue Potential Prioritize Target Markets Create Product & Solution Roadmap Analyze Market Trends and Drivers Train Sales, Service, Support & Channel Develop Product or Service Validate, Prioritize & Set Scope Requirements Value Chain Verify Infrastructure Readiness Assess Competition Identify Strategic Partners Create Product Release Plan Test & Assure Quality Map Core Competencies to Market Segments Align Operational Initiatives Approve & Communicate the Plan Validate Commercial Readiness Execute Marketing Plan Release to Marketing / Production Determine Most Viable Markets Identify Risks Approve & Communicate the Strategy Copyright 2001 – 2011 ZIGZAG Marketing, Inc. All rights reserved
- 39. Award-Winning User Experience Design Welcome To OHO Interactive For SaaS and Web Applications • Located in Harvard Square • Founded in 1998 • Full Time Designers & Developers www.oho.com
- 40. User Experience Design SaaS and Web Applications www.oho.com TODAY’S SESSION From Usability to Love-ability Creating Applications Users Love to Use JASON SMITH – OHO INTERACTIVE CHIEF CREATIVE OFFICER
- 41. APRIL, 2011 Sponsor Introduction Slides
Editor's Notes
- It takes 5 minutes just to say our full name,Association of International Product Marketing & Management --- So let’s get to the point. Only cross functional, online association serving the product management community(The AIPMM is the largest association of product managers, brand managers, product marketing managers in the world. )
- We were founded in 1998 idea for the group came when Therese Padilla was at Comdex 1997shared a cab with several other product managers and traded horror stories. Those horror stories turned out to be prophetic tips on what not to do in situations. Therese was then sharing the stories to other product managers, Paula Gray asked, is there an association for Product Managers? A quick search on Yahoo! netted nothing – so the idea was born.
- To give you an idea of who was around back in 1998 no googleno iPhoneiPhoneeven iPodSteve Jobs introduced the iMac
- We created our web presence, and began to start to shake the trees
- Our first images we used in our materials were that of lighthouses and beacons. We wanted to be the 24/7 365 days of answers for PMs. That 3AM search for a tool to help a lonely PM in the middle of a crises. We began posting word documents, excel spreadsheets. Then we started getting inquiries from consultants and trainers and we allowed them to post information. Everything was free – it was out of pocket to cover the hosting, the website development, etc. But the goal was to grow into a much bigger organizationSo we followed the other DOT COM businesses and said, we will just get attention.
- Our forums were busy, with lots of questions – but no one wanted to ask questions publically – they didn’t want to have others see them as dumb. They asked the questions privately – but finally one day, a brave young 24 year old “newly minted product manager” wrote the famous post – EEEEK! Help, I’m a product manager The discussion netted a rich exchange.
- We became even more committed to being a resource for product managers. We worked with our training partners and created the workshop, Help I am a product manager. We then went on to have our first conference (2004) , where we administered our first certification exam. (2004)Guy Kawasaki keynote speakerSince then, we have grown internationally bringing the certification to many different countries; all types of product managers in every industryPMEC’s filled need for dedicated PM training thru conferences
- But what was once a barren desert of no resources, has become
- A vibrant, packed filled space
- Soon, particularly after 2005, we began to see more activity springing up Our members and partners began creating local groups, blogs, PCAMPSLandscape has changed, but the need to support the PM profession still exists.The form of that support is evolvingBut the goal remains – help PMs to grow the profession
- Twitter replaced the lighthouse – and now communication was being broadcast over the networks..
- Vibrant but very chaotic environment
- AIPMM mission – Turn Chaos into Order – or Make order out of Chaos
- Our most important job now is to bring order to the chaosProduct Management Framework (PMF)And resulting Product Management Body of Knowledge (ProdBOK)
- Simple -- and later in one of the sessions, I will show you how our gap analysis and commitment to our mission will help product managers in 2011-2012
- AIPMM is firmly behind the local and regional PM groupsOur support of local and regional groups: our commitment to making sure that product managers Find the info they need, when they need it.
- In closing – AIPMM is here to help youSo Help Me – Help YouCheck out AIPMMSe how you can help AIPMM help grow the Entire PM profession to everyone’s advantageFrom Jerry McGuire