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Marketing Communications Webinar

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Mzinga
Mzinga

The document summarizes a presentation about using social media and networking for marketing communications. It discusses different types of social tools, how they can be used to engage audiences and achieve marketing goals, and provides examples of how some leading brands are utilizing social media. The presentation agenda includes discussing social tool types and interactions, social marketing strategies, use case examples, and a Q&A session.

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Presented by Dan Bruns & Rusty Williams Marketing Communications In A Social World www.mzinga.com l June 2009
About The Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before we get started, let’s take a few moments to cover logistics & the agenda…
Session Follow-Up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Agenda Today ,[object Object],[object Object],[object Object],[object Object]
You’re likely somewhat familiar with many of these social tools… Ratings & Reviews Online Chat Discussion Forums Podcasts Blogs
But today, we want to examine how you can use them to enhance marketing communications…
Like all marketing tools, we first need to understand the type of interactions each tool enables with your audience…
Engaging in conversations Searching & finding people & information Publishing & sharing content Capturing feedback & input Connecting people to people Discussion forums Online Chat Commenting Ratings & Reviews Idea Sharing Podcasts Blogs Social Profiles Friend Lists
We can also look at this from a different perspective…
Publishing & sharing content Capturing feedback & input Roundtable Discussions Meet & Greets Podiums Suggestion Boxes Discussion forums Online Chat Commenting Ratings & Reviews Idea Sharing Podcasts Blogs Social Profiles Friend Lists
Now, let’s think about these tools in the context of marketing goals and processes…
How can social media & networking add more value? Examples of applicable social tools ,[object Object],[object Object],[object Object],[object Object],Commenting Idea Sharing Ratings & Reviews ,[object Object],[object Object],[object Object],Podcasts Blogs Discussions ,[object Object],[object Object],[object Object],Discussions Social Profiles Friend Lists Online Chat
How can social media & networking add more value? Examples of applicable social tools ,[object Object],[object Object],[object Object],Commenting Ratings & Reviews ,[object Object],[object Object],[object Object],Discussions Social Profiles Online Chat Idea Sharing ,[object Object],[object Object],[object Object],Podcasts Blogs Discussions
As always, it’s about building better relationships…
Forrester’s Social Technographics Ladder
And it’s also important to understand why social tools are now so essential to your marketing strategy…
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[object Object],Gartner predicts “that by 2010, more than 60% of Fortune 1000 companies will have some form of community for marketing purposes.”
Now, let’s take a look at how some of those leading brands are using social marketing today…
Royal Caribbean ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABC News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vitamin Shoppe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ford SyncMyRide.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ciena Partner Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions?
wearesmarter.org barackinc.com www.amazon.com mzinga.com (white papers, recorded webcasts, podcasts, etc.) Recommended Resources www.mzinga.com l 888.MZINGA.8
Thank You! www.mzinga.com l 888.MZINGA.8

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Marketing Communications Webinar

  • 1. Presented by Dan Bruns & Rusty Williams Marketing Communications In A Social World www.mzinga.com l June 2009
  • 2.
  • 3. Before we get started, let’s take a few moments to cover logistics & the agenda…
  • 4.
  • 5.
  • 6. You’re likely somewhat familiar with many of these social tools… Ratings & Reviews Online Chat Discussion Forums Podcasts Blogs
  • 7. But today, we want to examine how you can use them to enhance marketing communications…
  • 8. Like all marketing tools, we first need to understand the type of interactions each tool enables with your audience…
  • 9. Engaging in conversations Searching & finding people & information Publishing & sharing content Capturing feedback & input Connecting people to people Discussion forums Online Chat Commenting Ratings & Reviews Idea Sharing Podcasts Blogs Social Profiles Friend Lists
  • 10. We can also look at this from a different perspective…
  • 11. Publishing & sharing content Capturing feedback & input Roundtable Discussions Meet & Greets Podiums Suggestion Boxes Discussion forums Online Chat Commenting Ratings & Reviews Idea Sharing Podcasts Blogs Social Profiles Friend Lists
  • 12. Now, let’s think about these tools in the context of marketing goals and processes…
  • 13.
  • 14.
  • 15. As always, it’s about building better relationships…
  • 16. Forrester’s Social Technographics Ladder
  • 17. And it’s also important to understand why social tools are now so essential to your marketing strategy…
  • 18.
  • 19.
  • 20.
  • 21. Now, let’s take a look at how some of those leading brands are using social marketing today…
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28. wearesmarter.org barackinc.com www.amazon.com mzinga.com (white papers, recorded webcasts, podcasts, etc.) Recommended Resources www.mzinga.com l 888.MZINGA.8
  • 29. Thank You! www.mzinga.com l 888.MZINGA.8