Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
1. Decoding Employee
Communities
2020 Social: Because Business is Social
gaurav@2020social.com dave@2020social.com
@gauravonomics @evansdave
gautam@2020social.com kaushal@2020social.com
@gautamghosh @ksarda
3. World Map of Social Media
Source: http://globalwebindex.net
4. Social Platforms in India
40
34.2
35
30
24.4
25
19.6
20
15.5
15
10.9 10.3
10 8.5
5 2.9 2.2 1.7 1.3
0
Orkut
Yahoo
GMail
Google
YouTube
Flickr
Blogger
LinkedIn
Wordpress
Twitter
Facebook
Source: Monthly unique users in millions from http://www.vizisense.com
5. All successful social
platforms have clearly
defined their users’ If most users can’t
relationship with the decode what the social
social object. platform does at first
glance, it is likely to be
unsuccessful.
Social Platform: Users
{Relationship} Social Object
Source: Jyri Engestrom
6. Facebook
World’s leading
social networking
platform.
400 million users
worldwide.
12.4 million users
in India.
Users {connect and
share with}
people.
Source: http://facebook.com
7. LinkedIn
Popular
professional
networking
platform.
60 million users
worldwide.
2.5 million users in
India.
Users {exchange}
information, ideas
and opportunities.
Source: http://linkedin.com
8. Twitter
Popular micro-
sharing platform.
Likes to call itself
“real-time
information
network”.
75 million users
worldwide.
1.8 million users in
India.
Users {share and
discover} what’s
happening right
now.
http://twitter.com
9. Google Buzz
Google’s own
social network
integrated with
GMail.
Users {start}
conversations
about the things
you find
interesting.
Source: http://www.google.com/buzz
10. Brands are joining existing
social platforms and even
building their own focused In either case, brands
social platforms. should be clear about the
social object and their
users’ relationship with it.
Brands on Social Platforms
vs.
Brands’ Own Social Platforms
11. How to Scale Passion?
Our approach is to build a
focused community
around a lifestyle, Then, scale it by
interest or cause. leveraging existing social
platforms like Facebook,
Twitter and YouTube.
Step 1: Identify Passion Step 2: Ignite Passion Step 3: Scale Passion
Select a BIG lifestyle, Build a focused community Build scale by leveraging
interest, or cause. around it. existing social platforms.
12. Decoding Social
Social
You can look at
networking
social technologies
Blogging By Tool through many
Microblogging
lenses.
Photo-sharing
Video-sharing
Consumer Product design
generated Sales and
By Core Decoding By marketing
content Dynamic Social Function
Conversations Customer
Collaboration support
Community Public relations
Collective Partner relations
Business-to- Employee
intelligence By Type of Business relations
Organiza- Business-to-
tion Consumer
We like to focus on
the core dynamic. Government
Non-profit
13. Five Core Social Dynamics
Invisible
Collective Intelligence
Community
Collaboration
Conversation
Consumer Generated Content
Visible
Easy Difficult
14. Five Reasons Why
Business is Social
!
Consumer Conversation Collaboration Community Collective
Generated Intelligence
Content
15. Consumer Generated Content
Your consumers are
authors, photographers
and filmmakers, all Tap into their
rolled into one. creativity. Ask them to
interpret your brand.
Have you
seen this
I love my movie? My
new car! mobile
phone
sucks!
16. Dell Go Green
Dell Go Green is a
consumer
generated content
contest where
consumers submit
ideas to redesign,
reuse of recycle
gadgets to make
them go green.
Source: http://dellgogreen.com
18. Dell Small Business on Facebook
Dell’s Small
Business Facebook
page, structured as
a resource for
small businesses to
use social media,
has more than
37,000 fans.
Source: http://www.facebook.com/dellsocialmedia
19. Dell Outlet on Twitter
Dell uses Twitter as
a channel to sell
refurbished
computers to
corporate purchase
managers.
@delloutlet has 1.5
million followers
and has resulted in
sales of more than
$6 million.
Source: http://twitter.com/delloutlet
20. Collaboration
People work together
in flow when they
connect with each Create rich profiles
other as people. and reputation systems
to encourage people to
help each other.
How do I
fix this Let me tell
problem? you how!
21. Dell Support Community
User driven
support community
to increase
customer
satisfaction and
drive down support
costs.
Source: http://en.community.dell.com
22. Community
Communities come
together around a
shared social object: a Build and nurture a
lifestyle, cause or community platform to
passion. host your customers,
partners, employees,
and evangelists.
I love
road
I love trips! I love my
travel! car!
23. Dell Digital Nomad
Community built
around the idea of
being a digital
nomad.
Targeted at highly
mobile laptop
users.
Source: http://www.digitalnomads.com/
24. Dell Take Your Own Path
Community where
users shared
inspiring stories of
entrepreneurship.
Driven by the Dell
SME team.
Now replicated
internationally.
Source: http://takeyourownpath.com
25. Collective Intelligence
Customers, employees
and partners can give Observe their behavior,
you new ideas and ask for their ideas,
insights. recognize and reward
them for their
contribution.
Here’s
!
Here’s how we
It worked!
an can make
Thank you!
idea! it better!
26. Dell Ideastorm
User driven
ideation
community to
listen to
customer’s ideas
on product
improvement and
new product
development.
Source: http://ideastorm.com/
27. Dell Employee Storm
Internal ideation
platform to enable
Dell’s worldwide
community of
more than 80,000
employees to post
and discuss ideas
on topics ranging
from product
innovation to
company HR
policies.
Source:
http://thesocialworkplace.com/featured/1558/
29. External Community: Microsoft
Microsoft uses
Jobsblog to
connect potential
employees with
mentors and
Microspotting to
share interesting
stories about
employees.
Source: http://www.microspotting.com and
http://microsoftjobsblog.com
30. People vs. Documents
Some enterprise
collaboration platforms The ideal platform needs
are people-centric, others to offer the right balance
are documents-centric. between structured
workspaces and emergent
discovery.
1. Enterprise 2. Community 3. Collaboration 4. Document
micro blogging platforms platforms sharing
platforms platforms
Yammer Jive SocialText MS Sharepoint
SocialCast Salesforce Cynapse
Chatter Cubetree
People Remindo Documents
Profiles Workspaces
Activity File-sharing
streams Rule-driven
Emergent
31. Yammer
Enterprise micro-
blogging platform
with profiles,
groups, networking
and file-sharing.
60,000 customers
including Sungard,
Avaya, Deloitte,
Xerox, Alcatel
Lucent, AMD.
Source: http://yammer.com
32. SocialCast
Enterprise
collaboration
platform with
profiles, groups,
networking, micro-
blogging and
activity streams.
Integration with
Outlook and
SharePoint.
Source: http://socialcast.com
36. Jive
Industry standard
full-featured
community and
enterprise
collaboration
platform.
Connects employee
communities with
partner
communities and
customer
communities.
Source: http://www.jivesoftware.com
37. Chatter Collaboration Cloud
Full-featured
social networking
platform for the
enterprise.
Integration with
Twitter and
Facebook.
Integration with
Salesforce Sales
Cloud and Service
Cloud solutions and
Force.com apps.
Source: http://salesforce.com/in/chatter/apps/
38. SocialText
Full-featured
enterprise
collaboration
platform with
profiles, groups,
networking, micro-
blogging, activity
streams, blogs,
wikis and
spreadsheets.
Integration with
SharePoint and
Lotus Connections.
Source: http://socialtext.com
39. SocialText @ Angel.com
IVR and call center
solutions company
Angel.com uses
SocialText to
create a public
community of
customers,
partners, and
others who may
want to join in the
conversation about
IVR Technology.
Source: http://www.socialtext.net/ivrwiki
40. SocialText @ Davies
Public affairs and
crisis
communications
firm Davies uses
SocialText to
connect
specialized
practice groups
that need to work
across multiple
offices and time
zones in order to
service clients
nationally.
Source:
http://socialtext.com/customers/casestudy_dav
ies.php
41. SocialText @ Emergent Solutions
Leadership and
strategy consulting
firm Emergent
Solutions’ 65 global
consultants use
SocialText to
collaborate on
client projects and
share knowledge
with each other.
Source:
http://socialtext.com/customers/casestudy_em
ergent.php
42. Socialtext @ FONA
Food flavor design
and manufacturing
company FONA
uses SocialText to
run an intranet
where employees
collaborate for
project
management and
knowledge sharing
and a self-serve
extranet to serve
their customers.
http://www.socialtext.com/customers/casestudy_fo
na.php
43. SocialText @ SickKids
The Hospital For
Sick Children (also
called SickKids)
uses SocialText for
capacity building
amongst clinicians,
hosting
symposiums, and
collaboratively
writing books.
Source:
http://socialtext.com/customers/casestudy_sick
kids.php
44. SocialText @ McGraw-Hill
Publishing firm
McGraw-Hill uses
SocialText for
managing projects,
inducting new
recruits and
running reverse
mentorship
programs.
Source: http://slideshare.net/ross/web-20-goes-to-
work-at-mcgraw-hill
45. SocialText @ 2020 Social
As a niche
consulting firm,
2020 Social uses
SocialText to
collaborate on
client projects and
for internal
knowledge sharing
and capacity
building.
Source: http://www.socialtext.net/2020social
47. Who Are We
Strategy & Strategy &
Marketing Marketing
Gaurav Mishra Dave Evans
CEO Consulting Director
IIMB, Tata Group, Yahoo! Author of ‘Social Media
Fellow at Georgetown Marketing: An Hour a Day’
Organizational Enterprise
Development Collaboration
Gautam Ghosh Kaushal Sarda
Consultant Consultant
XLRI, Deloitte, HP, Dell Capgemini CRM, Uhuroo
Founder
48. What We Do
We build and nurture online
communities for clients
to connect with customers,
partners and employees
catalyze collaboration and
innovation
and drive loyalty and
advocacy.
50. Our Practice Areas
Business to Business to Employees &
Consumer Business Partners
Communities Communities Collaboration
of interest of practice platforms
Contests Content Coaching
aggregation
51. Our Solutions
Plan Build Engage
(Project) (Project) (Retainer)
Research Communities Content
Strategy Social apps Conversations
Workshops Social APIs Contests
Business to Communities Lithium Contests
Consumer of interest Drupal
Business to Communities Lithium Content
Business of practice Drupal aggregation
Employees & Collaboration SocialText Coaching
Partners platforms
52. Ask Us How
2020social.com | contact@2020social.com| @2020social
gaurav@2020social.com dave@2020social.com
@gauravonomics @evansdave
gautam@2020social.com kaushal@2020social.com
@gautamghosh @ksarda