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Social Media Learning Lunch Part 4 Business Blogging

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This document provides guidance on business blogging, including what constitutes a blog, reasons for businesses to blog, content guidelines, promotion strategies, and examples of large companies with successful blogs. The key points covered are what makes up a blog (easy publishing, RSS, comments, links), why companies blog (thought leadership, SEO, PR), content best practices (tone, structure, research, links), promotion tactics, blogging frequency, and examples of Dell, Ford and IBM and their diverse blogging approaches.

BusinessTechnology
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Network Solutions Learning Lunch: Part 4–Business Blogging March 30, 2009 Steven Fisher
ROI of this Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Makes Up a Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Editorial Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Bringing the Editorial Mission to Life ,[object Object],[object Object],[object Object],[object Object]
Content: Tone ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content: Researching Links, Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
Frequency & Fodder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Blogging Types External blog (ex. brand blog) ,[object Object],[object Object],[object Object],[object Object],Internal blog (ex. HR blog) CEO's blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of corporate blogs
Big Brand Example: Dell ,[object Object],[object Object],[object Object],[object Object]
Big Brand Example: Ford ,[object Object],[object Object],[object Object],[object Object],[object Object]
Big Brand Example: IBM ,[object Object],[object Object],[object Object],[object Object],[object Object]
First, there was Solutions Are Power…
… and then there were 10. Blog URL Mantra Design Blog http://www.netsoldsg.com/ Everything UI MySolutionSpot http://blog.mysolutionspot.com Small Business Networking and Education Internal Blog http://intranet.netsol.com/wordpress/ Hub of Network Solutions Online Marketing Blog www.marketing.networksolutions.com/blog Small Business Marketing Solutions Are Power Blog http://blog.networksolutions.com/ Getting the Most Out of Your Online Business Women Grow Business http://www.womengrowbusiness.com Women Entrepreneurs Growing Their Business Grow Smart Business http://www.growsmartbusiness.com Smart Small Business Advice and Resources Chief Knowledge Guru Blog http://www.chiefknowledgeguru.com Advice and Resources on Leveraging E-Commerce Blog http://www.networksolutionsecommerceblog.com/ Living and Breathing E-Commerce Smart Web Site Security http://www.smartwebsitesecurity.com Securing Your Online Presence
DO’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DON’T - Posting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many Ways to Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Few Quick Steps To Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts from others ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Social Media Learning Lunch Part 4 Business Blogging

  • 1. Network Solutions Learning Lunch: Part 4–Business Blogging March 30, 2009 Steven Fisher
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  • 16. First, there was Solutions Are Power…
  • 17. … and then there were 10. Blog URL Mantra Design Blog http://www.netsoldsg.com/ Everything UI MySolutionSpot http://blog.mysolutionspot.com Small Business Networking and Education Internal Blog http://intranet.netsol.com/wordpress/ Hub of Network Solutions Online Marketing Blog www.marketing.networksolutions.com/blog Small Business Marketing Solutions Are Power Blog http://blog.networksolutions.com/ Getting the Most Out of Your Online Business Women Grow Business http://www.womengrowbusiness.com Women Entrepreneurs Growing Their Business Grow Smart Business http://www.growsmartbusiness.com Smart Small Business Advice and Resources Chief Knowledge Guru Blog http://www.chiefknowledgeguru.com Advice and Resources on Leveraging E-Commerce Blog http://www.networksolutionsecommerceblog.com/ Living and Breathing E-Commerce Smart Web Site Security http://www.smartwebsitesecurity.com Securing Your Online Presence
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