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Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning www.engagedlearning.net   www.mzinga.com  l  February  2009
About Dave Dave Wilkins Senior Director, Product Strategy at Mzinga National speaker at 40+ conferences More than 12 years in the learning space Strategy, design, development oversight for software sim, EPSS, KM products Multiple years as a stand-up instructor and WBT developer Published author [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Blog:  http://dwilkinsnh.wordpress.com
About Kevin Kevin Jones President, Engaged Learning Consults with businesses and develops Social Media / Learning & eLearning solutions Keynote & session speaker at national industry and company conferences Leads enterprise wide learning solutions  Creates custom training  Director of  Social Learning SIG for ASTD , developed Twitter’s SLQOTD  [email_address] Twitter: @kevindjones www.engagedlearning.net
Logistics If you are a competitor, please don’t pitch, but do chime in and share your expertise If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…” or “Social Learning and the Recession…” And for more on this specific topic, check out this series of  posts  by Kevin
More Logistics -- Chat Two options Chat within the webinar window Chat through Twitter To join us through Twitter: Go to  www.tweetchat.com Sign-in with your normal Twitter username and password Under Room to Enter, type soclearn and press Enter You are now in a Twitter Chat room where we can easily see and reply to each other’s posts
Agenda You submit your objections via one of our chat channels Kevin and I address common objections: “ Socializing vs working” – Kevin “ Control” – Dave “ Accuracy” – Kevin “ Training Relevance” – Kevin “ ROI and Measurement” – Dave We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.
“ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION
Too Much Socializing with Social Media? What is the problem? Abusers will be abusers Play is OK – Encourage it,  but don’t name it Is Twitter Play? Hospital network Wisdom
“ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION
Too Much Freedom with Social Media Control is an illusion: 80% of learning happens outside your “control” systems Exposing this learning via social media provides options for influence: correcting, improving, extending People already share bad information People already share information in scary ways Information doubling? Between 1-2 years. Control = disconnect with Western values, economic paradigm, and innovation
“ What if they post inaccurate content?  How do we make sure that the information is correct?” #3 OBJECTION
Content Accuracy Issues of timelines – Pluto Exchange info via the CUBE Greater visibility Hidden experts Moderation where appropriate More accurate
“ How is this related to training?  A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION
Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training
Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche http://www.togetherlearn.com/wordpress/2009/02/20/the-future-of-the-training-department/
“ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION
ROI and Measurement Measure for results: we measure the wrong stuff today Some ideas: Reduction in turnover Increased sales Higher levels of innovation Faster time-to-competency Increased productivity ONA – what is it and why you should do it Real examples?  Ace Hardware, Cisco, Scottrade, Ford
Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
Time for a  conversation…
Recommended Resources April 2009 wearesmarter.org barackinc.com www.mzinga.com Blogs Mzinga Blogs ,  Tony Karrer ,  Kevin Jones  etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh ,  @slqotd ,  @kevindjones Podcasts  or through iTunes www.sociallearning.ning.com http://dwilkinsnh.wordpress.com www.engagedlearning.net ENGAGEDLEARNING.NET    l  MZINGA
Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones www.engagedlearning.net April 2009 ENGAGEDLEARNING.NET    l  MZINGA

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Overcoming Top 10 Objections To Social Learning V2

  • 1. Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning www.engagedlearning.net www.mzinga.com l February 2009
  • 2. About Dave Dave Wilkins Senior Director, Product Strategy at Mzinga National speaker at 40+ conferences More than 12 years in the learning space Strategy, design, development oversight for software sim, EPSS, KM products Multiple years as a stand-up instructor and WBT developer Published author [email_address] Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Blog: http://dwilkinsnh.wordpress.com
  • 3. About Kevin Kevin Jones President, Engaged Learning Consults with businesses and develops Social Media / Learning & eLearning solutions Keynote & session speaker at national industry and company conferences Leads enterprise wide learning solutions Creates custom training Director of Social Learning SIG for ASTD , developed Twitter’s SLQOTD [email_address] Twitter: @kevindjones www.engagedlearning.net
  • 4. Logistics If you are a competitor, please don’t pitch, but do chime in and share your expertise If you are looking for more on the basic idea of social learning as a concept, please go here: http://www.mzinga.com/en/AboutUs/Events/Archive/ and look for “Embracing Social Learning…” or “Social Learning and the Recession…” And for more on this specific topic, check out this series of posts by Kevin
  • 5. More Logistics -- Chat Two options Chat within the webinar window Chat through Twitter To join us through Twitter: Go to www.tweetchat.com Sign-in with your normal Twitter username and password Under Room to Enter, type soclearn and press Enter You are now in a Twitter Chat room where we can easily see and reply to each other’s posts
  • 6. Agenda You submit your objections via one of our chat channels Kevin and I address common objections: “ Socializing vs working” – Kevin “ Control” – Dave “ Accuracy” – Kevin “ Training Relevance” – Kevin “ ROI and Measurement” – Dave We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.
  • 7. “ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION
  • 8. Too Much Socializing with Social Media? What is the problem? Abusers will be abusers Play is OK – Encourage it, but don’t name it Is Twitter Play? Hospital network Wisdom
  • 9. “ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION
  • 10. Too Much Freedom with Social Media Control is an illusion: 80% of learning happens outside your “control” systems Exposing this learning via social media provides options for influence: correcting, improving, extending People already share bad information People already share information in scary ways Information doubling? Between 1-2 years. Control = disconnect with Western values, economic paradigm, and innovation
  • 11. “ What if they post inaccurate content? How do we make sure that the information is correct?” #3 OBJECTION
  • 12. Content Accuracy Issues of timelines – Pluto Exchange info via the CUBE Greater visibility Hidden experts Moderation where appropriate More accurate
  • 13. “ How is this related to training? A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION
  • 14. Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training
  • 15. Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche http://www.togetherlearn.com/wordpress/2009/02/20/the-future-of-the-training-department/
  • 16. “ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION
  • 17. ROI and Measurement Measure for results: we measure the wrong stuff today Some ideas: Reduction in turnover Increased sales Higher levels of innovation Faster time-to-competency Increased productivity ONA – what is it and why you should do it Real examples? Ace Hardware, Cisco, Scottrade, Ford
  • 18. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  • 19. Time for a conversation…
  • 20. Recommended Resources April 2009 wearesmarter.org barackinc.com www.mzinga.com Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones Podcasts or through iTunes www.sociallearning.ning.com http://dwilkinsnh.wordpress.com www.engagedlearning.net ENGAGEDLEARNING.NET l MZINGA
  • 21. Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones www.engagedlearning.net April 2009 ENGAGEDLEARNING.NET l MZINGA