Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
Geary LSF University Presents: Digital media 101Katie Fellenz
Geary LSF's Growth & Development committee presents Digital Media 101, a powerpoint about the basics of paid search, PPC, SEM, Display advertising and more. Learn how-to do PPC and more with this presentation by Geary LSF's Paid Media experts.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
How to Integrate Content Into Your Search and Social Marketing Campaigns 2013Stoney deGeyter
Great content is a critical to ensure both your search and social marketing campaigns are effective. Learn how to use content to the fullest advantage of your search engine optimization and social media marketing campaigns.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what you’re really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
•Elements of Social Media: On-Page vs. Off-Page •Newly Defined Metrics
•Sophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
•The Importance of Tying Metrics to Business Objectives
Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media. All in real-time.
Social media is the world’s largest focus group with millions of participants sharing their unbiased thoughts each day. With this massive data set, businesses now have the power to mine and further understand consumer opinion and slice and dice data by gender, age segmentation and location.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
“Writing a Marketing Plan is similar to putting together a complicated puzzle. Each piece contains information that makes sense only when you see the finished product”
By Dr. Rashid Alleem
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
This book is a collection of blog articles posted by Tim Vermeire on his Whispering Web weblog.
The author considers this web space as his “Public MoleSkine”. He reflects on topics that intrigue him - which include: Business, Marketing, Technology, Ecology, Society, Politics, etc.
The book “Whispering Web” gathers all articles published in the year 2010 and the first half of 2011. It closes with an overview of what Marketing and Business is and means today.
The author considers this last post and book production as a turning point. After all, he came up with his own vision upon business, marketing and society.
This books aims to allow the reader to have the same experience: get to know the new business vision like it was envisioned - through separately published essays.
For essays published after May 2011, please visit Whispering Web online
- vermeiretim.wordpress.com
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
BusinessOnline's Thad Kahlow keynote address "Winning with Big Data: Drive Marketing ROI across all Channels and Campaigns" presented at eMA conference #eM14
BusinessOnline on Big Data at SES Chicago 2013BusinessOnline
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and truly quantify the ROI of your initiatives.
To use big data effectively, you must combine the science of data analysis with the art of relationships. This session will help you get started and show you which approach is right for your company. It will examine:
THE SCIENCE
How to use big data to close the loop and track awareness, engagement, and conversion all the way through to sale. The top three marketing attribution models and how to identify the best one for you. How to unite many interactions and data systems to uncover real value.
THE ART
Deep-channel optimization.
Getting to company-level attribution by identifying unknown visitors and creating opportunities and success metrics based on companies, not individuals.
THE DATA
-When to use your own data versus when to use third-party data for customer segmentation, personalized messaging, and media targeting.
B2B Marketing Metrics and Attribution That WorksBusinessOnline
BusinessOnline, Docusign, and Bizo address how Marketers everywhere are being challenged to assess ROI for each and every one of their marketing investments. They know last-click attribution doesn’t work: It doesn’t account for how display, email, search, social and other digital tactics all work together to drive prospects through the marketing funnel. So what is working?
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
Leveraging Customer Intelligence and Dashboards to Analyze, Optimize and Grow...BusinessOnline
Companies that use customer intelligence to create meaningful one-to-one conversations at scale will win. See how pioneering integrated digital marketers are closing the marketing loop. Some use big data: tracking from first touch to last through marketing automation to CRM and ultimately to sale. Some use dashboards to measure the unique roles of tactics in the funnel, going beyond justification to optimization. Learn how to build an analytical foundation to help grow strong customer relationships.
Is your brand at the center of your marketing program?BusinessOnline
Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer communication channels. For these reasons, it has become even more important to have a well-defined brand.
How to Build a B2B Mobile Marketing Strategy (Preview)BusinessOnline
According to Forrester Research, mobile marketing spend will increase to $2.8 billion by 2012. The simple fact is that businesses are now as mobile as the customers they serve. If your marketing strategy isn’t taking advantage of the power of mobile, you’re missing out.
BusinessOnline’s mobile marketing webinar will cover:
The benefits of B2B mobile marketing in terms of ROI
How to build a mobile strategy and integrate it into your current marketing mix
Basics on many different mobile marketing tactics
The latest trends and technologies—from SMS campaigns to QR codes to Native Applications
Overcoming the Top 4 mobile marketing challenges
The figures don’t lie: B2B companies not currently investing in mobile marketing will soon be left behind. Don’t miss out on this invaluable opportunity to get a leg up on the competition. After all, your customers are on the move. Shouldn’t your marketing go with them?
Sign up for the Webinar Today! bit.ly/oXinNA
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
SEO and User Experience are often thought of as being at odds with one another. But in reality, especially with the recent developments of 2010, they have never been more intertwined. We will explain why, and give you some cutting edge tactics that will help you optimize your online presence from a SEO and Usability perspective at the same time.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
Key Points of Interest:
•What does it mean to add social features to existing websites?
•How to leverage user-centered design to enhance your website with social features
•How to implement and track social features to impact website performance
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers. Join us as we provide an overview on the mobile landscape and the opportunities that exist for marketers now, and moving forward into the future.
Key Points of Interest:
* Latest Mobile Internet Usage Statistics
* Opportunities, Limitations, and Differences Between Desktop vs. Mobile Websites
* The Importance of Context in Mobile
* Different Mobile Marketing Tactics to Engage Your Audience
* Key Differences in B2B vs. B2C Mobile Strategy
• What is Usability?
• Why do our clients care how does it impact their
bottom line?
• What are some rudimentary user behaviors and
usability principles?
• What is most important for an SEO analyst to
know?
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. Agenda: What Will We Cover?
1. Is Your Company Social?
p y
2. What Is Social Media?
3. Is There Business Value
4. How Do We Get Started?
5. What Constitutes Success?
What Constitutes Success?
6. What Are The Key Elements?
7. What Are The Phases Of A Social Media Program?
What Are The Phases Of A Social Media Program?
8. What Brands Are Good At Social Media?
4. Common Marketing Objectives
Odds are your company’s marketing objectives are to …
Build Product Awareness
Create Interest & Demand Using tactics like …
Reinforce Brand Loyalty Media Relations
Provide Information Media Tours
Drive Leads Newsletters
Increase Revenue
Increase Revenue Special Events
Special Events
Speaking Engagements
Sponsorships
Employee Relations
Community Relations and Philanthropy
or traditional media like …
d l d lk
9. What do all these marketing
g
efforts have in common?
They only facilitate one
way flow of information.
fl fi f i
What we want to do
is facilitate two way
conversations.
13. Let’s Start with Something Familiar
Public relations (PR) is the practice of managing the flow of
information between an organization and its publics.
information between an organization and its publics (Wikipedia)
Marketing (traditional) is the activity set of institutions and
(traditional) is the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients,
partners, and society at large. (AMA)
d l
Advertising is a form of communication that typically attempts
is a form of communication that typically attempts
to persuade potential customers to purchase or to consume
more of a particular brand of product or service. (Wikipedia)
15. Social Media is …
Social media is primarily a collection of Internet‐based
tools for sharing and discussing information among
t l f h i d di i i f ti
human beings. (Wikipedia)
… the toolset of Web 2.0 technologies and websites that allow for the
creation of (On‐site), and participation in (Off‐site), virtual online
communities.
Social Media Optimization is the process of maximizing
Social Media Optimization is the process of maximizing
your exposure across all web communities related to
y
your products, services or opinions.
p , p
16. Where Does SM Fit in the Mix?
Online Traditional
Catalogs
Search Engine
Search Engine Association
Optimization Meetings
Direct
Social Media Mail
PPC The Web Trade Shows
Email Magazines
k i
Marketing
Websites
Newspapers
Distributor
Shows
17. … Same Marketing Objectives
• B ild P d t A
Build Product Awareness
• Create Interest & Demand
• Reinforce Brand Loyalty
Marketing Objectives • Provide Information
• Drive Leads
Di L d
• Increase Revenue
Strategies
Social Media does not have to change marketing objectives
Must follow and foster brand values
• Blogs • Podcasts • Social News
• Forums • Streaming Video
Streaming Video • Micro Blogging
Micro‐Blogging
Tactics •
•
Ratings / Reviews
Social Networks
•
•
Photo Sharing
Life Stream
• Hub Sites
• Widgets Aggregators
Outcomes
O t
22. Social Media Profiles
Creators Joiners
Publish a blog Visit social networking sites
Publish own web pages
Publish own web pages Maintain profile on social
p
Write and post articles networking sites
Upload self‐created videos
Critics Spectators
Comment on a blog Read blogs
Comment on a forum Listen to podcasts
Rate/review products Watch videos
Contribute to a wiki Read online forums
Read ratings/reviews
Collectors Inactives
Add tags to web pages/photos None of the above
Vote for web sites online
Use RSS feeds
24. Who Do Your Customers Trust?
The average person is exposed to 3000 advertising
messages/day
Only 14% of people trust advertisements
y p p
Source: Nielsen” Trust in Advertising” Report, October 2007
32% trust bloggers opinions on products & services
Source: IAB Platform status Report: User Generated Content, social media, And
Advertising – An Overview, April 2008
30. Determining Current SM State
Identify
Analyze Topics to
Trends and Talk About
Conduct Patterns
p
Competitive
Assessment
Understand
Your Audience
Review
Business
Goals
33. Conduct Competitive Assessment
Determine how your company stacks up …
Brand awareness & reputation:
Tools: google.com/alerts, blogscope.net, search.twitter.com,
g g / , g p , ,
co.mments.com, trendrr.com
Gaps or opportunities in the Social Media space:
p pp p
Tools: yacktrack.com/home, alltop.com, dipity.com
Keywords your competitors are using:
Keywords your competitors are using:
Tools: http://searchanalytics.compete.com/site_referrals
34. Analyze Trends and Patterns
Trends in:
Participation
Consumption
Adoption
Patterns:
Seasonality
Critical Mass of Audience:
Tools: boardtracker.com, technorati.com, alltop.com, touchgraph.com
Validate Influential Individuals:
“Follow” these individuals on Twitter
Subscribe to their RSS Feeds
S b ib h i SS d
36. Make Data Driven Decisions
Make Data Driven Decisions
Use Key Findings to Develop Your Social Media Tactics
Business Goals Resources
• Increased sales • Content
• Brand awareness • Technology
• Service customers
Service customers • Subject Matter Experts
Subject Matter Experts
• Budget
Users Goals Industry Trends
y
• Find Info • Web 2.0
• Get support • Competitive Landscape
• Buy Now • Increased spending
• Social Networking
Tactics
T ti
38. SM Campaign vs. SM Program
Comparison Point Campaign Program
… has a defined START date
… planned to meet a specific goal(s)
l dt t ifi l( )
… can incorporate prizes or other incentives
… can be tied to an event or special news
… has a theme or creative concept
… has a defined END date
Key Point: As your Social Media activity increases and
evolves … your audience engagement will also increase.
evolves your audience engagement will also increase
So, why should it end?
40. Apply Clear
Apply Clear
Strategies &
Objectives
Reminder: Social Media strategy
and objects should align with
j g
overall marketing goals and
reinforce brand values.
42. Define your …
y
Social Media Team
Executive Champion
Internal Community
Program Leader
Internal Community
Internal Community
Program Manager
Refine your …
Policy & Protocols
Communication Plan
Roles and Responsibilities
43. Build a Playbook
Build a Playbook
ild l b k
Reminder: The Playbook is living
document and should evolve with
document and should evolve with
the Social Media program.
48. Quantitative Measurements
Number of page views Number of widget downloads
Number of responses/comments Number of pages bookmarked
Number of content embedment Number of bloggers engaged
Number of downloads Total traffic driven to destination page
Number f h
N b of shares Total t t/
T t l text/email subscriptions
il b i ti
Number of blogs posts & references Number of new links secured by social
media marketing
Ranking for organic search
Number of video views
Number of inbound links
Number of ratings, reviews and votes
Number of friends, fans, members
and subscribers Number of pages forwarded
Ranking on social bookmarking Conversion rate of referral traffic
platforms
Time on site
Number of mentions from micro
blogs
51. Determining ROI = BENEFITS
COSTS + RISKS
BENEFITS
1. Research value:
# of valuable comments & feedback x cost for 1 minute interview
2. Impact:
2 Impact:
estimated conversion rate x revenue per conversion x reach x
frequency
• Reach: # of viewers x word‐of‐mouth value
• Frequency : average # of repeat visits / time
52. Determining ROI = BENEFITS
COSTS + RISKS
COSTS
1. Start‐up Costs (planning, development, and training)
2. Maintenance Costs (moderation and participation)
3. Risks (probability of risk x potential cost of risk)
55. Key Elements of Social Media
Value
1. The marketing effort provides valuable content that supports the users’ goals*
2.
2 The key elements of the marketing effort are available where needed*
3. The marketing effort allows for the measurement of ROI
Socialization
4. The marketing effort should be self-fueling*
5. The marketing effort should encourage member-to-member participation*
6. The
6 Th marketing effort should encourage member-to-website i t
k ti ff t h ld b t b it interaction*
ti *
7. The company participates in the effort on an ongoing basis*
8. The marketing effort allows the members to share the elements with other locations*
9. There are appropriate calls to action*
10. The marketing effort integrates several Social Media platforms
* Source: Forrester Research Inc.
60. Phase Three: Energize & Motivate
Phase Three: Energize & Motivate
: Energize & Motivate
Igniting the Social Media Atmosphere
61. The Phased Approach
Energize & Motivate
conversa
Determine Technology Accelerators*
ations
Participate
Phase
Phase Develop Hedgehog Concept
D l H d h C t
3
Phase
Phase
Active Listening
2
Get the Right People on the Bus
Phase
Phase
1
time
67. PARTNER.
PARTNER INTEGRATE.
INTEGRATE MEASURE.
MEASURE
BusinessOnLine isn’t afraid of commitment. We partner with our clients, take the time to
understand your business, goals, customers, and vision, and we work with you to achieve success.
y g y
We help you develop plans and tactics to engage your audience, and persuade them to take action.
We can integrate activities to enhance efficiency and maximize impact.
g y p
We gather data, provide insight, and make recommendations. By tying analytics to everything we
do, we articulate marketing ROI, focus on efforts that produce results, and refine programs that do
not d l
deliver.
69. References
Statement Source
1 93% o
93% of Americans expect companies to have a presence in social media
e ca s e pect co pa es to a e a p ese ce soc a ed a Cone, Inc.
o e, c
2 Increase in participation from 2007 to 2008 Forrester Research, Inc.
3 Web 2.0 spend expected to increase each year Forrester Research, Inc.
4 Youths are more likely to be frequent, regular users of social networking Forrester Research, Inc.
sites
i
5 Worldwide growth among selected social networking sites comScore World Metrix
6 Toyota discussion forum sentiment Attentio.com
7 Sentiment of social network groups Immediate Future