This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.