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An Automotive Strategist's Look at Twitter

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Chris Baccus
Chris Baccus

An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.

AutomotiveTechnologyBusiness
1 of 27
How I learned to like Twitter after vehemently hating everything about it (hint: I found other car crazy people) May 20, 2009 Chris Baccus
Social Media Participation Junkie
What is Twitter in One Dumb Slide ,[object Object],[object Object],[object Object],[object Object]
Twitter Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter U.S. Adoption ,[object Object]
Index of Twitter Users by Age Group
My First Few Weeks ,[object Object],Insight: Massive Diminishing Return. Follow no more than 3
Finally Some Good Advice ,[object Object],[object Object],[object Object],Insight: Find people who share your interests
Communicate Effectively ,[object Object],[object Object],[object Object],Insight: Remember everything you say is public
My Tweet Cloud I average 5.7 Tweets per day
My “Follow” Strategy Insight: If you don’t find value, purge Followed auto brands, dealers and publications Sometimes followed commentators who engaged with those accounts Followed people and websites I frequented Purged banal users and “copy/paste cats”
Why are they following me? Why are they following me? Why are they following me?
How I Engage ,[object Object],[object Object],[object Object],[object Object]
Autos on Twitter
Some of My Favorite Auto Follows
Auto Public Relations on Twitter ,[object Object],[object Object]
Auto Community on Twitter A chat all about cars, every Wed. Night from 8-10pm EST
Auto Contest Buzz - Nissan Cube Canada
Contest Effectiveness ,[object Object],[object Object],[object Object],[object Object]
Who Is Using Twitter Most Effectively for Marketing? ,[object Object],[object Object],[object Object]
Volvo’s YouTube Twitter Ad Used DoubleClick's rich media dynamic data feed capability Largest expandable unit ever placed on YouTube's home page Volvo is about humanity. Twitter is about humanity. http://www.thevolvotwitterad.com/
An Effective Campaign Using Twitter ,[object Object]
An Effective Campaign Using Twitter ,[object Object]
An Effective Campaign Using Twitter ,[object Object]
And Lastly… Twitter is not a Strategy Strategy Message Delivery
Questions?
Thank You Christopher Baccus http://www.automarketingblog.com

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