Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics.
Nicholas will also cover how each of the “Big Four” social media platforms can be used effectively, and lastly, he will reveal six marketing tools that he personally recommends.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics.
Nicholas will also cover how each of the “Big Four” social media platforms can be used effectively, and lastly, he will reveal six marketing tools that he personally recommends.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
Part 3 - Social Media Strategies 201 at Seattle's School of Visual Conceptssocial3i
Part 3 of the workshop on Social Media, delivered by Social3i to the School of Visual Concepts in May 2011. Topics in this section include social advertising, social commerce, contests and promotions.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
YouTube is the third most visited site on the Internet and for little to no cost you can turn this free site into a successful marketing tool for your business. Users view, comment, share, educate themselves and embed millions of videos a day. Learn what makes YouTube work for business and 5 must-have tips to ensure your YouTube strategy is successful.
The popular social networking site YouTube not only lets you broadcast videos to the world but with the right strategy you can use this free tool to market your business. YouTube is the third most visited site on the Internet and for little to no cost you can be participating in this viral community. Users view, comment, share, educate themselves and embed millions of videos a day. In this presentation we will talk about creating an effective YouTube Strategy, making a branded YouTube Channel for your company, how to get started and how to find content for your videos.
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
eMarketing for Entrepreneurs and Entrepreneur Development Centersnacce
Brad Kleinman, Associate Director of the Key Entrepreneur Development Center, discusses eMarketing Techniques for Entrepreneurs. eMarketing is great for entrepreneurs because it's cost efficient, time efficient, and can be very powerful.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
Information Marketing Mastery for Professional Speakers - Ford SaeksFord Saeks
Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise by Ford Saeks, Prime Concepts Marketing Keynote Speaker
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
15. … Do not throw items at the speaker … Keep an open mind … Benchmark feedback against your own data … Focus on the big picture …Think like your customers & prospects Image credit: Life Magazine #mpb2b
22. Website Strengths Clean layout Shallow site structure Recently updated Works on Mobile Devices (Droid/iPad) Solid Content Rotating client testimonials Value add content (video/white papers) Blog Postings Subscribe features (email / RSS) Built on WordPress Use of a CMS Use of CSS / Style Sheets Since 1996 – Redesign in early 2008 #mpb2b
23. Blog Strengths Well positioned in site navigation Most recent posts featured on home page Complimentary template to website Recent posts, archives and categories widgets Posting about 1-2 times per month. Since 2009 Main Individual Posting #mpb2b
24. Site & Blog Restructure & Refresh Increase conversions by restructuring content to address prioritized “user tasks”, e.g.: Find & shop for equipment Separate sales and service Learn about packaging Solve “my” business problem Search (!) Improve content targeting and encourage participation / engagement Calls to action address “how we make you better” Strengthen stories to speak to user needs Motivate & direct users to “next steps” Elevate (and improve) participation options Consider increasing post and update frequency #mpb2b
25. Site & Blog Experience & Engagement Improve appeal and increase usability by refreshing the site design and layout Reduce user acrobatics (click, scroll, find, remember) Maximize ability for users to navigate Optimize layout and information display Better “frame” content with design/assets Further Polish the look & feel Create a more compelling, community driven experience with enhanced functionality Use robust WP-driven widgets Most popular, recent comments Sharing: Share This, Retweet, “Like”, FB Subscribe Upcoming events & current promotions Comment functionality (general enhancement) All-in-one SEO Pack Simple Scripting Adjust capture tactics Use capture form instead of direct email address #mpb2b
28. Twitter Strengths Real person! Focused expertise Somewhat active/frequent (2-5 tpw) RT’s of valuable info Listed in 37 lists Opportunities Avoid Brand Confusion Grab “Package Machinery” account Use Hoot Suite or Tweet deck to manage Develop a Follow Strategy Target prospects & customers and follow them Boost following with targeted follows/followers Demonstrate Your Value Continue to provide value Serve, dialog with & celebrate customers online Engage in related chats / discussions Make your Tweets Compelling Speak to audience interest – and don’t do this: #mpb2b
29. You Tube Strengths Lots of Good Content Demonstrates Machinery Educational Proactive Opportunities Check the Tech! Embed media on-site, rather than driving to You Tube Make sure all your videos work on your channel Use Care with Design & Production Tone back your page design for your channel Tone back music on some videos Try not to shoot people working from the back Subscribe, Favorite & Comment (it’s reciprocal!) Great, related video Customer channels (especially) Industry Channels Like-minded channels or companies Be Creative! Demonstrate the story, value, benefit Keep it short and fun Customer submitted content Interviews, case studies
30. Linked In Strengths Corporate Page (2008) Blog Integration to Kate’s Profile & PMC Slide Share Presentations/Features Strong number of personal connections Group activity with Marketing Profs showing Opportunities Very active, but it doesn’t show Increase following Let customers know you are on Linked In Promote your Linked In profile/page Promote groups engagement (hidden) Increase Engagement Add other PMC employees Secure more customer recommendations Secure positioning for more products Make sure Slide Share is featured on site/blog #mpb2b
31. Facebook As you get started… Plan your execution carefully Create custom FBML tab to capture leads Add Subscribe Via Facebook to Blog/Website Make sure status is not redundant to Twitter, Linked In and other social venues Consider Facebook Ads Be “Official” Put up the content your customers want to see Define the stories you want to tell Design your status updates to tell stories Make sure they are engaging, resonant to audience Read as much as you can (webinars, too) Feed Optimization Facebook Contests & Policies Check out Brand Glue, All Facebook, Marketing Profs etc. Integrate with your blog to boost interaction Likes Comments Feed
41. A few thoughts … A job well done . . . Digital is central to Ritchie Bros Business They do it well, in every channel Bridge the gap between online and offline Outstanding job of delivering value Terrific job of simplifying the complex Terrific service mindset (technical, customer, offerings, etc.) Excellent content Ongoing Challenges . . . Making things simple and uncluttered Staying on top of a mountain of content Interpreting a mountain of analysis Managing perceptions Keeping things “fair” Addressing security Multitasking Managing business Managing the community Filtering out feedback “nice to have” vs. “essential” Optimizing experiences Raising the bar to innovate
42. Web Home Page Key Tasks Search Inventory Upcoming Auctions Challenges Visually busy page Buy/Sell is buried down the page Several ways to search - distracting Page scrolling Recommendations User Testing (Existing page(s) key tasks Flow/Wireframe Testing Streamline interface & key tasks Elevate & incorporate social Prioritize user paths
60. Ritchie Wiki & Ritchie Specs Wiki 35k unique visitors per month 75% new visitors Not drawing large-scale creation Rich resource – maintenance mode Specs Killer App for business 75k unique visitors per month 55% new visitors Helps estimate size of shipments (This is prime for a mobile app)
62. Facebook Fan Page 13,039 Likes 2,000+ Comments/Posts Lots of good stuff, consider: See Package Machinery Rec’s Page Lever Beta App for Analytics Like button integration Subscribe via Facebook Other Careers Page 463 Likes Other Employee Groups Locations Teams
63. Where to Focus … Simplify Engagement Optimize task / paths Search Join / Sign In Auction Monitoring View all auctions (sort/display) Select/monitor auctions Monitor my auctions Customized information display Buy / Sell Online only Online / real-world Streamline layout / info presentation Consider profile-based customization Probing Into Experience Old school meets “new school” The new version of the “rain day” The digital version of “the hat” Ability to “win” despite global participation Managing Perceptions New fee structures Perceptions and understanding of security Ongoing adoption Mobile adoption and use New applications for Facebook/Twitter
64. Other advice … Development Assign task owners Live, breathe, eat, sleep the tasks Understand abandonment rate / stats Help the team understand key issues Embrace Iterative design Don’t do it all at once! Rapid iteration, testing, launch cycles Benchmark tasks against user testing Use analytics for additional insight Use Wireframe models, to save $$ Don’t try to “boil the ocean” Celebrate success and fail fast Invest in Mobile Separate, optimized site for mobile Focused apps to meet user & mobile context needs. Customer Incorporation Listen & Prioritize Personas are helpful User Testing User Panels Online & Remote Testing to save $$ Interpret listening carefully People don’t always know what they want. If you think it’s too complex, it probably is. Pay attention to your inner promptings
66. Meet & exceed the needs of a target audience Deliver the fundamentals well Produce success and satisfaction Always place service at the forefront Focus beyond the single property / channel Help people excel at something Make OverYour Digital Media
Digital Media Makeover of 2 Brands is a tall order 10 minute intro25 minutes per brand15 minutes of QAINTRODUCE RBI Auctions Largest global auctioneer and Package Machinery Company Inc. Manufacturer of high speed packaging machines for CPG Market.
BONDING is the new BRANDING.The stronger the bond, the stronger the relationship the stronger the relationship, the stronger the brand.BONDING will determine whether we tweet or publicly complain about how ticked we are about waiting in line to service our phone at Verizon -- or wait in line for 8 hours to get a new iPad 2 at the Apple store AND then BRAG about the experience over Twitter, as if was your honor to do so. Apple understands how to form the BOND.
Apple understands the bond – and the bond is much more than about our digital experiences, but how our products look, feel and function – how we serve people face-to-face – and impressions and interactions at every touch point. In a day and age where a vast majority of transactions begin on a DEVICE, the experiences we create -- especially our digital and social experiences, are incredibly important in creating bonds with people. This is why marketers need to become more seasoned in designing, developing and helping manage customer experiences – because Bonding is the new branding. If you are a marketer, your world has shifted.ASPIRATIONAL BRANDING is Marketing 101 – what we’ve always done. Assets, calls-to-action, branding…ACTUAL branding, how ever is found in what our market believes about us – and that is driven by the experiences we provide.GOOD EXPERIENCES BRIDGE THE GAP between what we desire to be and who we really are.So the principles of interaction design, an understanding of usability and task flow, and human factors are quickly becoming a competency tomorrow’s marketer should have. That’s what we’re going to discuss here today.
We’re all here for the same reason I believe –We carry the knowledge that the digital footprints we create leave distinct impressions that speak very loudly -- and especially within social media, in a potentially amplified manner, to the credibility of our brands.How many of you manage…How many of you are marketers…How many of you find it over whelming to keep up with the pace and spend time objectively evaluating the experiences you deliver?ME TOO.
Okay. So my mom sent me one of those 10x magnifying mirrors. I don’t know how many of you have ever… but I find the experience a bit humbling.When I look into that mirror I can see all the junk I try to hide with makeup and every imperfection, line and wrinkle with ease. I may have had a hunch it was there – or not. It’s always a wakeup call, and I usually go buy skin products after gazing into it – because it shows me clearly the things I have failed to address – even if some of it may be out of my control.In parallel it’s really important to do that kind of deep looking at the experiences we create for the PEOPLE we serve. I say people because Customers are essential, but so are PROSPECTS and PARTNERS and auxiliary audiences. Too easy to get caught up in doing, growing, maintaining… we forget to question whether we’ve taken proper care of our online presences. And when we don’t there are always problems.When we do look in the mirror, we may find that there are some disconnects.
Between The experiences we believe we offer, and what others ACTUALLY experience with our brands.It’s those kinds of disconnects that are brand killers… but thankfully, they are almost always things that can be remedied with proper attention.
Amazon didn’t become the Leviathan of online commerce by being Glamazon – they were never the beauty queen of the online world. However, there was beauty in their shopping experience … it was highly functional, useful and offered innovative, groundbreaking features. On top of this, they served people well online and offline. They made people better by EMPOWERING them to get what they need quickly, efficiently and often at the lowest possible price. They continue to make businesses the BEST at eCommerce by providing them with a best-of-breed shopping platform for thousands of retailers. It wasn’t pretty work. It was hard work.Put more simply – pretty is great. Pretty is pleasing – but it’s also the icing on your cake. The substance of success is not in how you look, but how prepared you are – and how you perform against the needs, desires and expectations of the audiences you serve.When we serve people well, we form essential bonds with people. And in this age of transparency,
So, let’s get started with our session!
I spent about 8 hours on each company focusing on their collective digital media presence. I paid close attention to three things:Immediate impressions – because they count 2-3 second abandon…We only have a short time to secure the attention of people today and with a large majority of purchasing happens online today, securing that attention should be our first priority online.WWCD – I tried to put on the mindset of your customers and experience the sites as they wouldBest Practices – Applying my expertise and background to the experience executionI focused on as many digital properties as I could and made copious notes that are included as an appendix in this document because we can’t possibly cover it all. I then distilled my feedback down into some recommendations that will help these companies -- make their experiences more compelling, engaging and effective – not just in terms of serving people well but in achieving business outcomes.P.S. I had VERY LIMITED information – Digital Properties, High Level Audience, Some outcomes … based on email with Package and Ritchie Brothers.There isn’t much time in 25 minutes to be delicate about feedback. So I want to lay groundwork
Rapid fire critique can feel personal – as a business owner AND someone who manages clients, I can appreciate the blood, sweat and tears that have gone into the creation of the digital properties you manage.
Not comparing the two brands. Not a beauty contest and there is no perfection.
We’re all here to take our brands to the next level.
SO --
20 minutes per company10 minutes of QA & interaction15 minutes of crowd QA
ENHANCEFurther optimize search capabilitiesRefine technical executionIMPROVEDrive immersion and engagement with strengthened story/message/calls to actionCreate clear differentiation for Package MaterialsDemonstrate how you solve customer problemsMake benefits more clear and distinctMake sure all content is up to date (Nov. 2011 event)Make all content shareableMake next steps highly evident and compellingLeverage robust WP-driven widgets such as:Increase posting frequency to drive more traffic and activityConsider 3-4 posts per monthConsider outside contributorsGet creative – featured external articles?Ask for input & contributionsConsider syndicating your postsMake creative use of your blog contentUse “Most Recent” post as a featured article summary on your home pageEnsure posts speak to AUDIENCE needs as a compliment to business imperativesBlog about customers Create case studiesInspire interaction – within the acceptable bounds of a “lurking” audience. Make next-steps clearMake sharing easyEncourage customer-submitted contentRespond with gratitude
Follow StrategyFollow RationaleTwitter as Customer Service
Be a bond builder by making sure your digital experiences meet people where they are at AND make them better and more successful.Make sure what you do is done WELL, and is focused squarely on the people you serve.