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Primary Research
Reflections
Name: Keir Speirs
Candidate Number: 4131
Center Name: St. Andrew’s Catholic School
Center Number: 64135
This question I asked what genre of music people listen to. The majority answered rock.
This connotes that the most popular genre of music is rock. This will help me as I know
people like the rock genre and therefore are going to buy a rock genre magazine.
Genre
Rock
Pop
Dance
Hip-Hop/Rap
Indie Rock
Punk
Other
What magazine would you purchase?
KERRANG!
Q
3rd Qtr
NME
CLAH
VIBE
Other
In this question I asked what brand of magazine people would usually buy. The majority
answered KERRANG! magazine. This connotes that this brand of magazine is the most
popular from all music magazines. This helps me as I have based my magazine on
KERRANG! I now know that it will be popular among audiences as they will be similar.
Price
50p-£1
£1-£2
£2-£3
£3+
In this question I asked how much people are willing to pay for a music magazine. The
majority answered £1-£2. This connotes that this is the average price for a music magazine.
This will help to price my magazine in this price range. This will then appeal to audiences as
they are happy to pay in this price range.
How often do you buy a music magazine?
Once a week
Once a month
Every six months
Once a year
Never
In this question I asked how often people buy a music magazine. The majority answered
never. This connotes that magazines are not too popular, however some people still buy a
magazine once a month. This helps me as I know that people still buy magazines and
therefore I am still going to be able to sell mine and make money.
Age
Under 16
16-24
25-34
35-44
45+
In this question I asked how old people taking the survey are. The majority answered 16-24.
This connotes that this age buy the most amount of magazines. This will help to base my
magazine on this age group.
What image would encourage you to buy
this magazine?
Pic 1
Pic 2
Pic 3
Pic 4
In this question I asked what image would encourage people to buy a magazine from four
different images. The majority answered picture 3 and 4. This connotes to me what image
people would like on a front cover of a rock magazine. This will help me to choose a image
that would fit the rock genre.
House style
Black and White
Red, Black and
White
Red, Purple and
Green
Pin, Orange and
Blue
In this question I asked what house style people would like to see on a rock genre
magazine. The majority answered Red, White and black. This connotes that this house style
is commonly seen in most rock genre magazines. This will help me to decide what house
style I will have in my magazine.
Which reason would encourage you to
buy a magazine?
Free CD
Chance to win
prizes
Exclusive
interviews
Free money off
vouchers
In this question I asked which reason would encourage people to buy a magazine. The
majority answered a free CD and free money off vouchers. This connotes what promotions
are seen in magazine. This will help me to decide what promotion to use in order to appeal
to the audience.
Which layout do you prefer?
Pic 1
Pic 2
Pic 3
Pic 4
In this question I asked which layout people would prefer in a rock magazine. The majority
answered picture 1. This connotes what layout is commonly seen in a rock genre magazine.
This helps me when It comes to laying out my music magazine and will hopefully appel to
my audience.

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Primary research questionaire results

  • 1. Primary Research Reflections Name: Keir Speirs Candidate Number: 4131 Center Name: St. Andrew’s Catholic School Center Number: 64135
  • 2.
  • 3. This question I asked what genre of music people listen to. The majority answered rock. This connotes that the most popular genre of music is rock. This will help me as I know people like the rock genre and therefore are going to buy a rock genre magazine. Genre Rock Pop Dance Hip-Hop/Rap Indie Rock Punk Other
  • 4. What magazine would you purchase? KERRANG! Q 3rd Qtr NME CLAH VIBE Other In this question I asked what brand of magazine people would usually buy. The majority answered KERRANG! magazine. This connotes that this brand of magazine is the most popular from all music magazines. This helps me as I have based my magazine on KERRANG! I now know that it will be popular among audiences as they will be similar.
  • 5. Price 50p-£1 £1-£2 £2-£3 £3+ In this question I asked how much people are willing to pay for a music magazine. The majority answered £1-£2. This connotes that this is the average price for a music magazine. This will help to price my magazine in this price range. This will then appeal to audiences as they are happy to pay in this price range.
  • 6. How often do you buy a music magazine? Once a week Once a month Every six months Once a year Never In this question I asked how often people buy a music magazine. The majority answered never. This connotes that magazines are not too popular, however some people still buy a magazine once a month. This helps me as I know that people still buy magazines and therefore I am still going to be able to sell mine and make money.
  • 7. Age Under 16 16-24 25-34 35-44 45+ In this question I asked how old people taking the survey are. The majority answered 16-24. This connotes that this age buy the most amount of magazines. This will help to base my magazine on this age group.
  • 8. What image would encourage you to buy this magazine? Pic 1 Pic 2 Pic 3 Pic 4 In this question I asked what image would encourage people to buy a magazine from four different images. The majority answered picture 3 and 4. This connotes to me what image people would like on a front cover of a rock magazine. This will help me to choose a image that would fit the rock genre.
  • 9. House style Black and White Red, Black and White Red, Purple and Green Pin, Orange and Blue In this question I asked what house style people would like to see on a rock genre magazine. The majority answered Red, White and black. This connotes that this house style is commonly seen in most rock genre magazines. This will help me to decide what house style I will have in my magazine.
  • 10. Which reason would encourage you to buy a magazine? Free CD Chance to win prizes Exclusive interviews Free money off vouchers In this question I asked which reason would encourage people to buy a magazine. The majority answered a free CD and free money off vouchers. This connotes what promotions are seen in magazine. This will help me to decide what promotion to use in order to appeal to the audience.
  • 11. Which layout do you prefer? Pic 1 Pic 2 Pic 3 Pic 4 In this question I asked which layout people would prefer in a rock magazine. The majority answered picture 1. This connotes what layout is commonly seen in a rock genre magazine. This helps me when It comes to laying out my music magazine and will hopefully appel to my audience.