The document discusses several existing music magazines, including their target audiences and publishers. Top of the Pops targets teenage girls and focuses on popular artists like One Direction. It is published by the BBC. Q magazine targets both genders and age groups with a mix of pop and rock music. It is published by Bauer Media. Rolling Stone targets both genders ages 18-24 and was founded in 1967 in San Francisco. Vibe targets both genders of older audiences with a variety of genres. It was founded by Quincy Jones but later shut down before being purchased and restarted. Kerrang targets both genders with rock music and has been published weekly by Bauer Media Group since 1981.
Existing Magazine Names and Their Target Audiences
1. Existing Magazine Names
Magazine name
Type of magazine
What it the magazine may suggest
Institution that the magazine is from
Top Of The Pops
Top Of The Pops is an existing pop
magazine which is aimed at teenage girls
around the ages of 9-15. The magazine is
presented in a very girly way with colours
and fonts which would be aimed towards
girls.
The magazine suggests how the artists represent
themselves and also conveys to the readers that
the magazine is focusing on popular artists that
would appeal to the target audience such as
artists such as One Direction, Justin Bieber and
The Wanted.
The magazine has been produced by the BBC institution. This is
one of the BBC’s top magazines and has a very large market.
Furthermore the magazine features things such as latest music
news, fashion, about the artists and different interviews which
have been done. The magazine name is from the TV show ‘Top Of
The Pops, where girl band The Spice Girls were formed. The
magazine was introduced in February 1955 and was seen as a
competition against the other popular pop magazine ‘Smash Hits’,
however ‘Top Of The Pops become more popular gaining a wider
audience and appeal to more people.
Q
Q magazine would be seen as more of a
rock magazine which is aimed more
towards the older generation of both
genders. However the magazine features
some pop artists therefore may attract a
wider audience.
The magazine front covers instantly suggests to
the readers who the magazine is focusing on. This
is due to the large images on the front page. It
also gives the impression that the magazine is
focusing on big artists that are in the top charts.
The selection of articles and colour themes
suggests it is aimed to both genders and age
groups.
This magazine is produced by Bauer Media. This is one of their
most popular magazine and also has a very large audience and
market buying the magazine. Bauer Media is known for its
production of Rock magazine and has become very famous for
having Q magazine. Due to their popular production of rock
magazines they know how to best create a rock magazine and
know exactly what to talk about so it appeals to as many people
as possible.
The Rolling Stones
The rolling stones is a soft rock magazine
typically aimed at the male generation
around the ages of 18-14. However the
magazine could still appeal to females as it
has been designed to appeal to both
genders.
The magazine also suggests that it focusing on
popular artists that are appealing to both
genders. The ranges of images also suggest how
the magazine focusing on popular artists rather
than upcoming artists. Furthermore the colour
schemes and fonts suggest that it is a magazine
which is aimed at around 18-24 year olds.
Rolling Stone is a magazine published every two weeks . In 1967,
Rolling Stone was founded in San Francisco, California, by Jann
Wenner – who is still the magazine's chief editor – and music
critic, Ralph J. Gleason. In the 1990s, the magazine changed its
format to appeal to a younger readership interested in youthoriented television shows, film actors, and popular music. This led
to criticism that the magazine was emphasizing style over
substance.
Vibe
This magazine is a rock and pop magazine
which would be aimed at both genders of
the older generation.
The front cover of the magazine suggests that the
magazine has a wide variety of different artists
and genres. Also the front cover image suggest
the way in which the artist wants to portray
themselves to the audience. By using a range of
genres for the magazine it allows the magazine to
have a wider audience which means it will
become a more popular magazine allowing more
people to want to buy the magazine.
Vibe is was founded by producer Quincy Jones. The magazine
features R&B and hip-hop music artists, actors and other
entertainers. Vibe was shut down in Summer 2009, however Vibe
was then purchased by the private equity investment fund
InterMedia Partners and is now issued every-other month.
Kerrang
Kerrang is a rock magazine which would
be aimed at both genders.
This magazine suggests that the artists are
conveying there emotions or the way they sing
through there body language. It suggest the type
of music they sing and gives the readers an idea
of how they would perform.
Kerrang is a UK-based magazine which is a typical rock music
magazine which has been published by Bauer Media Group. It was
first published on 6 June 1981 as a one-off supplement in the
Sounds newspaper, however it is now produced weekly and has
become more popular.